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Using Video Metrics to Collect Better Data for Lead Generation - KISSmetrics

Using Video Metrics to Collect Better Data for Lead Generation - KISSmetrics | 21st Century Public Relations | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.


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iNeoMarketing's curator insight, May 17, 10:40 PM

Don't forget to compare the depth of engagement stats from video to that of SlideShare.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation | NuSpark Marketing

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation | NuSpark Marketing | 21st Century Public Relations | Scoop.it
B2B Video Marketing; A primer on online video best practices; from planning to implementation to promotion.


Implementation excerpt...

 

-- >  Preparation of script and storyboard: Strong introduction, set up business challenge, showcase solution, call-to-action

-- >  Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. A multi-media strategy works best.

-- >  Analytics, hosting, and feature add-ons:  Viewbix, Wistia, to name two I like.

-- >  SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Regarding YouTube descriptions:Promotion: Give viewers key benefits for viewing;

-- >  Optimize sharing due to message tone (interesting, humorous, surprising, unusual…a hook). However you deploy, mention “video” in your promotion to increase action

     0- Write a creative and informative description about your video.

     0- Your primary keywords should be near the beginning as only 25-30 characters are visible in YouTube search results. Include a link to your website, blog, and any other social channels.

     0- Put the URL at the beginning of your description so that the user will see the link at all times.

-- >  Conversion Optimization: Strong call-to-action (leads, downloads, next steps).  Make sure offer and URL is included with all videos.

-- >  Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution,  click rates, video views, social media shares and comments, Leads generated, ROI reporting

 

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iNeoMarketing's curator insight, October 27, 2013 7:20 PM

I excerpted the implementation segment of the article. Other segments are helpful (click through to see them) but this one provided excellent insight.

iNeoMarketing's curator insight, May 20, 2014 9:30 AM

I excerpted the implementation segment of the article. Other segments are helpful (click through to see them) but this one provided excellent insight.