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Is Marketing Really Changing Radically? - Marketing Technology Blog

Is Marketing Really Changing Radically? - Marketing Technology Blog | 21st Century Public Relations | Scoop.it

 

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WordHead's curator insight, July 8, 3:33 PM

Yes, change is upon us, but so called "old media" are far from dead. The Accenture CMO study comparing 2012 to 2014 performance tracks increases in channel effectiveness  for  TV, radio, print, direct mail, and media coverage. That said, email has grown most in effectiveness with corporate websites, social media, media coverage, mobile and search engines. also performing well. The one loser in this study is telemarketing which declined 10 percent in 2014.  

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Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist | 21st Century Public Relations | Scoop.it
The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB).

Via iNeoMarketing, Ally Greer
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Abraham Geifman's curator insight, January 7, 9:53 AM

Les comparto el mapa "acualizadísimo" del Marketing Digital para este 2014. Recomiendo revisarlo pues genera varias ideas de servicios digitales que podemos utilizar.

Jean-Marie Grange's curator insight, January 8, 7:23 AM

All the actors and providers of new marketing technology

Ally Greer's curator insight, January 8, 12:31 PM

Now that's a lot of marketing technology. Like @iNeoMarketing, hopefully will have the time to dig deeper into this over the next few days, and looking forward to finding some awesome new tools and tech.