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Your Must-Read Marketing Technology Summaries, Curated Friday, 5/8/15

Your Must-Read Marketing Technology Summaries, Curated Friday, 5/8/15 | 21st Century Public Relations | Scoop.it

Today’s digests of curated articles summarized for your quick review: 


>> Making marketing technology work | McKinsey & Company: http://sco.lt/931awT

>>  A Guide to CRM Retargeting - SEMrush Blog: http://sco.lt/8d7hK5

>> Technology Marketing Blog: The 4 big reasons you need an ABM strategy right now: http://sco.lt/5bmRTV

>> Only 20% of marketers use behavioural triggers in email marketing: Econsultancy: http://sco.lt/591jPN

>> 4 Truths About B2B Content Marketing | Right On Interactive: http://sco.lt/9GQJgv

>> New Analytics for Publishing on LinkedIn: See Who’s Viewed Your Published Post: http://sco.lt/9NBiTJ

>> HubSpot Q1 $38M Beats Estimates, Average Customer Pays $9.7K Annually - Marketing Land: http://sco.lt/5MFVOj

>> How to Legally Steal Cool Web Form Designs – Formstack: http://sco.lt/564Mz3

>> Web Forms That Convert: Five Things to A/B-Test – Profs: http://sco.lt/6l2MPx

>> The Marketing Funnel Ice Cream Cone: Turning Leads into Customers | Wordstream: http://sco.lt/80k3H7

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.


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The Top 12 MarTech Articles Curated Monday, 11/17/14

The Top 12 MarTech Articles Curated Monday, 11/17/14 | 21st Century Public Relations | Scoop.it

Today’s curated articles collected for your quick review:

>> 18 Reasons to Map Customer Journeys - FutureLab

>> New B2B Research Reveals the Most Effective Way to Drive Leads - Kapost Content Marketeer

>> 8 Important Facts about High-Consideration B2B Solutions Purchases | IT Services Marketing Association

>> Sell to Large and Enterprise Businesses Using This 16 Point Checklist - KISSmetrics

>> Responsive Design A/B Testing Leads to a 130% Increase in Clicks | Litmus

>> Customer Experience Matrix: Hushly Helps Marketers Connect With Anonymous Web Site Visitors

>> Why Content Creators Should Care About Adaptive Content - CMI

>> 10 Of The Best Free WordPress Themes For Your Website - Forbes

>> IDC Tech Marketing Investment Planner, 2015: Benchmarks, Key Performance Indicators and CMO Priorities

>> Social Media Marketing: Build Your Business on Google+ - #infographic - Digital Information World

>> Accenture: Omnichannel Worth The Work For B2Bs [Study/Infographic] - CMO.com

>> How to Use Paid Social Amplification for Your Brand [Infographic]

 


See ALL Top Curated Marketing Technology Articles here.

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Being Prescient, and The Top 14 Marketing Technology Articles Curated Friday, 11/8/13

Being Prescient, and The Top 14 Marketing Technology Articles Curated Friday, 11/8/13 | 21st Century Public Relations | Scoop.it

“The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”

 

Peter Drucker had one half of it right, as the product or service has to dovetail cleanly with customer desires. What he didn’t anticipate was that marketing technology would complete the equation by bringing the horse to water.

 

Most of the buyer’s journey today is completed before reaching out to Sales (60% according to the Corporate Executive Board), and we shouldn’t be surprised if eventually the entire journey is finished before contacting the company.

 

How? Consider the following:

-Marketing Automation: the ability to deliver the right content at the right time based on behavior.

-Social Media: a massive forum to interact with users.

-Predictive: a means by which to reach potential buyers before they start their journey, bringing awareness to an unrealized need.

 

Can every question be answered? Can every concern be allayed? No. But can we get from 60% to 70-80-90%? With the tools that are available today, and who knows what’s coming tomorrow, you can’t help to think yes.

 

Which leads to a broader question: is it Marketing’s mission to reduce the need for an extensive Sales team? To what end?

 

The smarter questions to ask: what can Marketing do to increase the probability of achieving corporate objectives? What tools are available to reduce the uncertainty of success, and can those tools be implemented while remaining within the guidelines of corporate profitability?

 

Marketing Technology…NOW!

 

Today’s curated articles summarized for your quick review:

-- >  Digital Marketing Talent Report: Skills Are Inflated, Talent Is Slim - OMI | http://sco.lt/9AJf4j

-- >  315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study] - Search Engine Watch  http://sco.lt/8R6Gf3

-- >  Smart Tactics to Maximize Your Blog’s Impact - ClickZ | http://sco.lt/6p58kb

-- >  Why marketers are now your best salespeople - G2M Solutions | http://sco.lt/7nIZlZ

-- >  How IBM Turned B2B Social into a Lead Gen Machine & How You Can Too - TopRank | http://sco.lt/8I15Qv

-- >  How Marketers Are Taking Charge In Today’s Data-Driven Economy « Gigya's Blog | http://sco.lt/8U377R

-- >  Social Media Checklist for Startup Websites - MarketingLand | http://sco.lt/8319E1

-- >  How To Sell More -- A Lot More - Forbes | http://sco.lt/9BsDNB

-- >  Majority of US Marketers Say They'll Increase Social and Content Budgets in 2014 - Marketing Charts http://sco.lt/5vgLuj

-- >  Marketing automation: six case studies and an infographic on how it improves sales and revenue - Econsultancy  http://sco.lt/6uoS4P

-- >  Life of an SEO: Before, After & Beyond Penguin 2.1 [Infographic] - DCI | http://sco.lt/7smCET

-- >  The Best Apps for Small Business |  Middlesex University | http://sco.lt/6dEP8T

-- >  Infographic: A Guide to Target Account Marketing - Marketing Technology Blog | http://sco.lt/4iybJZ

-- >  Top 10 tips for successful marketing automation - First Base Communications | http://sco.lt/8VUZLF

 

 

See ALL Top Curated Marketing Technology Articles here.

 

___________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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Peeling Away the Layers, and The Top 14 Marketing Technology Articles Curated Friday, 10/25/13

Peeling Away the Layers, and The Top 14 Marketing Technology Articles Curated Friday, 10/25/13 | 21st Century Public Relations | Scoop.it

The two factors that were trending in the wrong direction: cost per lead, and the time to close. The cost per lead metric had nothing to do with marketing costs increasing, and everything to do with fewer leads from the budget. Yes: Marketing’s role to assist Sales in its efforts to hit numbers worked last year, but the Q2Q view over the past two years was not good. The other metric, time to close, was even direr as it extended slowly but surely by 6-8 weeks, and Sam fully expected it to go another month by year end.

 

Damning stats for sure, and those were the key indicators to start to craft a different plan. So with that as a basis, the questions for 2014 were: (1) how many additional opportunities were needed, (2) when were they needed, and (3) how can the sales cycle be reduced?

 

It was fairly easy to quantify the additional opportunities needed to come through the door: that was just a matter of math. The qualitative discussions with Sales led Sam to conclude that Sales spent too much time qualifying leads, wasting valuable days pursuing and identifying opportunities from inquiries coming through the door. And they added headcount in the form of Inside Sales to qualify opportunities.

 

With this information, Sam concluded that the justification for the budget could be found in two areas: an increase in the inbound marketing efforts to drive more opportunities back into the organization, and holding onto inquiries longer. With comfort level rising a bit, Sam started to build a plan to address both issues and quantify the benefits (from increased sales, decreased costs, increased efficiency) from an overhaul of Marketing.

 

And as Sam start to vet components of the plan to IT and Sales, the pushback began.

 

Marketing technology…NOW!

 

Today’s curated articles summarized for your quick review:

-- >  How To Go From CMO To CEO In 6 (Not Entirely) Easy Steps - Fast Company http://sco.lt/6QTlqr

-- >  Trends and Predictions On The Future of Content Marketing [Slides] - B2B Marketing Insider  http://sco.lt/8g9Ezh

-- >  Content Curation: Key Tips and Ideas for Brands - CMI http://sco.lt/4vjtCL

-- >  Persuading Senior Executives With Data - ClickZ http://sco.lt/9HKPz7

-- >  Why Do Big Companies Crowdfund? | Web Strategy by Jeremiah Owyang http://sco.lt/89ztSr

-- >  Infographic: Video Support in Email is Growing - and Working - Marketing Technology Blog http://sco.lt/6wUarh

-- >  Adaptive Web Design vs. Responsive Web Design | Skyrkt http://sco.lt/585RM9

-- >  The Complete Checklist for Creating Compelling Calls-to-Action - HubSpot http://sco.lt/7UuSO1

-- >  LinkedIn Hits 38% Of Unique Visits From Mobile, Up From 8% In Q1 2011 | TechCrunch http://sco.lt/5CPGzZ

-- >  How B2B companies talk past their customers | McKinsey & Company http://sco.lt/81pvTV

-- >  Adobe Digital Marketing Blog | The Cautious Road of Dynamic Insertion http://sco.lt/4lRvjV

-- >  Triggered email open rates are four times higher than newsletters - Econsultancy http://sco.lt/8FxkFF

-- >  MailChimp Enters Simple Marketing Automation Market - CMS Wire http://sco.lt/5kLABN

-- >  Social Marketing Automation - Marketo Acquires Crowd Factory http://sco.lt/5URctl

 

See ALL Top Curated Marketing Technology Articles here.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this post or any of the scoops from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


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The Clock is Ticking, and The Top 13 Marketing Technology Articles Curated Wednesday, 10/23/13

The Clock is Ticking, and The Top 13 Marketing Technology Articles Curated Wednesday, 10/23/13 | 21st Century Public Relations | Scoop.it

There wasn’t much time.

 

Jerry wanted the first draft of budgets in a month, and all Sam had was an idea that fundamental changes were needed. Well, actually a bit more than that: Sam had a decent understanding of the basic marketing technology applications in the marketplace, and what these apps could provide. Nothing in-depth, but cursory knowledge.

 

So Sam thought: I’ll inventory what I have, and take a harder look at all those marketing tech tools, and with that, I should have an idea on what I need to do.

 

Inventory was easy: the company had an excellent CRM system, and the SFDC instance was humming along perfectly. And the data was good (not great): some improvements could be made, i.e., cleaning. All email campaign results were integrated with the SFDC. SEO was owned by IT, so that was on auto-pilot, and the results were decent. The web site was OK: fairly generalized with a smattering of landing pages. Google Analytics, managed by IT, gave Sam decent data to create some interesting reports. Sam’s team was solid, composed of content generators from event marketers to product marketing to PR. All in all, Sam was pleased.

 

Time to take a look at what’s available in the marketplace, so Sam decided to start with Gartner’s Digital Marketing Transit Map, LUMA Partners Marketing Technology LUMAscape, and Scott Brinker’s Marketing Technology Landscape Supergraphic.

 

And that’s when the panic set in.

 

Marketing technology…NOW!

 

Today’s curated articles summarized for your quick review:

-- >  Want to Be CMO? Learn Data. - Vocus Blog http://sco.lt/5F9nRh

-- >  How to write a marketing budget your CFO will enthusiastically support | @HeinzMarketing http://sco.lt/5SmXgn

-- >  Your Marketing Platforms Are Not as Accurate As You Think - Marketing Technology Blog http://sco.lt/5D6Ckj

-- >  Absolute essentials of B2B marketing automation | b2bmarketing.net http://sco.lt/6nEBpR

-- >  A New Look at the Value of Data to Marketers and the Economy - ClickZ http://sco.lt/8PVofp

-- >  The Power of a Good Logo | MIT Sloan Management Review http://sco.lt/9N6kqH

-- >  Personality Profiling and Messaging - Gartner http://sco.lt/5kIRpB

-- >  Blog SEO Tips for Non-SEOs: 3 Things Bloggers that Aren’t Search Nerds Forget to Do - WordStream http://sco.lt/6NXlbd

-- >  Four Steps To Turn Big Data Into Action - Forbes http://sco.lt/974h2f

-- >  15 top-notch content curation tools - Ragan http://sco.lt/8TWwz3

-- >  Five Key Elements to Integrated Online Marketing | XcelMedia http://sco.lt/7ZcFPN

-- >  A [Poorly] Illustrated Guide to Google's Algorithm - Moz http://sco.lt/58beD3

-- >  Quintessential Marketing Automation Guidebook White Paper - Manticore  http://sco.lt/86y7Bx

 

See ALL Top Curated Marketing Technology Articles here.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this post or any of the scoops from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


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Your Must-Read Marketing Technology Summaries, Curated Monday, 4/20/15

Your Must-Read Marketing Technology Summaries, Curated Monday, 4/20/15 | 21st Century Public Relations | Scoop.it

Today’s digests of curated articles summarized for your quick review:

>> Customer Experience Matrix: Marketo Adds Custom Objects. It's a Big Deal. Trust Me.: http://sco.lt/8nxrBB

>> 6 Vital Features to Look for in Marketing Automation Software this Year – Marketo: http://sco.lt/4t3ccT

>> Sage and Salesforce: Odd Couple Alliance? - Enterprise Irregulars: http://sco.lt/6NFgG1

>> Lacking Clarity Could Kill Your Conversions – Unbounce: http://sco.lt/6RUq3t

>> B2B Salespeople Can Survive If They Reimagine Their Roles – HBR: http://sco.lt/5XIGJ7

>> 11 Off-page SEO Strategies to Get More Website Traffic | Digital Philippines: http://sco.lt/5jzoNV

>> Is Your Business Ready For A Digital Acceleration Team? – Forrester: http://sco.lt/5Cmk9x

>> 3 Ways to Advance Your Use of Digital Marketing Metrics – Gartner: http://sco.lt/7UiBCD

>> How to Improve Email Performance by Using the Right Words in the Right Order | MarketingExperiments Blog: http://sco.lt/7hPjGb

>> B2B Vendor Websites: Whats Important, and Whats Lacking? - Marketing Charts: http://sco.lt/6ZJ5Bh

>> The Periodic Table of Social Media – Dmnews: http://sco.lt/6YAgfR

>> 9 Fascinating Email Marketing Stats – Pardot: http://sco.lt/7X3e4H

>> How Often You Should Post to Social Media [Infographic] - Socially Stacked: http://sco.lt/6mvpQn

>> How Google’s Mobile-Friendly Algorithm Change Will Drastically Affect Your Website’s Traffic - Digital Information World: http://sco.lt/7XGqPp

>> A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] – HubSpot: http://sco.lt/6YNt0z

>> These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic] – HubSpot: http://sco.lt/5ogT4b

>> The State of B2B Sales Messaging [Infographic] – Profs: http://sco.lt/5C51Np

>> How a Lead Becomes a Customer [Infographic] – Profs: http://sco.lt/5vmRKD

>> The 9 Fundamentals of Executing A Successful Email Marketing Campaign – socialmouths: http://sco.lt/7ZxU3N

 

See ALL Top Curated Marketing Technology Summaries here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.


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marketingIO's curator insight, April 20, 7:06 AM

Lots of great content content today. Don't deny yourself the opportunity to be MarTech smart: dig in (but don't eat the lard)...

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What is Driving Skills Build-Up, and the Top 14 Marketing Technology Articles Curated Tuesday, 7/15/14

What is Driving Skills Build-Up, and the Top 14 Marketing Technology Articles Curated Tuesday, 7/15/14 | 21st Century Public Relations | Scoop.it

I’ve been trying to hammer away at the point that the B2B Team’s marketing tech skills need to be built based not only on immediate and short term needs, but the intermediate and long range needs as well, and that the Marketing Leader needs to anticipate these required skill sets.

 

What does the Marketing Leader need to examine so as to make this assessment?

 

1) The Technology Landscape – It’s a fast and furious environment right now, and there’s a constant flow of innovation tumbling out of start-ups. However, it’s not impossible to see the big picture and understand where skills need to be propped-up, e.g., we know Predictive is becoming huge, but that’s not an area that has appeared out of nowhere…we’ve been talking about it for over 18 months.

 

2) Competition – Your competitors are also impacting your skills assessment. What are they using, and how are they using it. It’s very difficult to hide technology, so with a bit of elbow grease, you can gain great insight into what has been adopted…and from there take some educated guesses as to what they will next do.

 

3) Internal –That pressure is coming from three areas: Sales, the CEO and the CIO. And each viewpoint is a bit more short term than the aforementioned. Sales wants anything that can help them close more NOW. The CEO? That conversation usually starts off with “Have you heard about…”. Yeah: you’ve got to deal with it. And the CIO’s knowledge of the marketing function often discounts any suggestion (as well as knowledge of your plans). But each audience deserves a response, and more often than not the appropriate response is one that poses the question as to how the suggestion fits into your long term plans. Of course, you better have long term plans, otherwise you haven’t a leg to stand on.

 

The moral of the story: layout your required skills as a function of the short, intermediate and long term assessment of the technology landscape and your competition (and take the internal “suggestions” with a grain of salt).

 

Tomorrow: staffing alternatives.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > What Makes a CMO Powerful - HBR http://sco.lt/7T7Ypt

-- > Removing the Fog from the Marketing Cloud & Marketing Technologies - Marketing Land http://sco.lt/7P4VBR

-- > Execs to Marketers: Show Me the Metrics - eMarketer http://sco.lt/730Srx

-- > How to Create a Killer SlideShare with Canva. - Kapost Content Marketeer http://sco.lt/8A3OG9

-- > With new analytics feature, Twitter gives marketers a rich performance evaluation tool - The Hub http://sco.lt/8Q5j6n

-- > 20 WordPress Plugins for a More Powerful Blog - Buffer http://sco.lt/946LIn

-- > A/B Testing of Price When You Have A Sales Team - Optimizely http://sco.lt/7rAExl

-- > Buying fake leads? LeadID launches new fraud-finding tech powered by Forensiq - VentureBeat http://sco.lt/5E276H

-- > How to Sell Your SEO Plan With 5 Slides in 5 Minutes - Search Engine Watch http://sco.lt/7rFStN

-- > 60 Seconds on Facebook, Twitter, Google, & More (infographic) - Digital Information World http://sco.lt/80BpUP

-- > Dollars, Bits, and Atoms A Roadmap to the Future of Marketing.pdf http://sco.lt/9MF1Kj

-- > The Human Factor in Content Marketing [Infographic] - B2B Infographics http://sco.lt/7NPNqL

-- > The Art and Science of Content Marketing [Infographic] - Profs http://sco.lt/50aMoT

-- > Predictive apps are the next frontier of marketing tech (infographic) - VentureBeat http://sco.lt/94vlRp

 

See ALL Top Curated Marketing Technology Articles here.

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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Ray of Light, and The Top 11 Marketing Technology Articles Curated Tuesday, 10/29/13

Ray of Light, and The Top 11 Marketing Technology Articles Curated Tuesday, 10/29/13 | 21st Century Public Relations | Scoop.it

The IT floor was pristine, an oasis of order and organization which reflected Phil’s stoic, orderly view of life.

 

“Hey Philly.” Sam walked into Phil’s office at the precise time of the meeting, just the way Phil liked it. Many would mistake Phil’s preference towards orderliness with inflexibility, but that was far from the case. Phil appreciated rational discourse, and was amenable towards solutions that made sense for the company…something appreciated by the CEO.

 

“Look Sam. I understand what you’re trying to accomplish. It makes perfect sense to bring on board staff that can manage these technologies for you so that you can improve your operation. Frankly, it’s about time because I was thinking of the same thing, acquiring technologies that extended our CRM into your department.” That caught Sam by surprise: no idea that Phil was evaluating the acquisition of marketing automation to help convert the company towards a more data-driven environment. “But I don’t know a damn thing about Marketing, and you don’t know a damn thing about managing these technologies.”

 

Sam explained that it was not only marketing automation, but the continual need to optimize everything that Marketing was doing, from landing pages to SEO to the content being delivered. And the dashboard needed to be ten steps deeper in its analysis. There was an immediate need, but a long term need to keep Marketing ahead of the marketing technology curve. “That’s why it will all report into a Marketing Operations manager, someone who understands the technology, how to apply the technology, and how to communicate with other parts of the organization, especially your group, Phil.”

 

Exactly what I wanted to hear, Phil thought to himself.

 

Marketing technology…NOW!

 

Today’s curated articles summarized for your quick review:

-- >  B2B Lead Blog » B2B Marketing: What an 11% drop in conversion taught a live audience http://sco.lt/6NPxqL

-- >  Four essential steps to creating a B2B marketing dashboard - Econsultancy http://sco.lt/8s7LjV

-- >  Survey: 50% of Marketers to Increase Retargeting Spend - Digiday http://sco.lt/8HiIIj

-- >  Is Marketing Automation Worth the Hassle? New Data Raises Questions - HubSpot http://sco.lt/8P1jwv

-- >  Crowdfunding's Big-Bang Moment - HBR http://sco.lt/5KYtfd

-- >  Three Steps to Refreshing Your Blog - Profs http://sco.lt/6aKzJJ

-- >  Do Marketers Need Big Data? - ClickZ http://sco.lt/6zoUEb

-- >  Content marketing goes mainstream | B2B Content Marketing http://sco.lt/7q2gAT

-- >  It’s Time to Rethink Your Content Marketing – Free 214 Page eBook from Linkdex http://sco.lt/4zLNhJ

-- >  Infographic: Increase Email CTRs with Social Sharing - Marketing Technology Blog http://sco.lt/84jQ9J

-- >  What Small Businesses Look Like on LinkedIn [INFOGRAPHIC] - LinkedIn http://sco.lt/8WGVlZ

 

A Pre-launch Program for Marketing Automation Alert Readers…

 

Customized Curated B2B Content now available in beta for B2B companies, agencies and marketing tech vendors*. To learn more, go to Q8content.com.

 

*Et disponible en Français

 

See ALL Top Curated Marketing Technology Articles here.

 

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First Take, and The Top 14 Marketing Technology Articles Curated Thursday, 10/24/13

First Take, and The Top 14 Marketing Technology Articles Curated Thursday, 10/24/13 | 21st Century Public Relations | Scoop.it

Jerry was adamant. “You can’t submit a budget based on rhetoric and projections pulled directly from your rear end.”

 

Sam had already argued about the need to transition Marketing to a data-driven function that would ultimately drive more revenue from their database of 120,000 targets, but Jerry was having none of it: “Sales has already signed up to the numbers, and all you have to do is put in place those things you need to help them, same way as last year.” Sam’s success last year became a roadblock.

 

Sam suspected that the same way last year just wasn’t going to cut it: prospects were getting smarter about products and services, competition was already moving in a data-driven direction, and there were already signs that “the same way” was starting to fall off. Jerry wasn’t buying. “I’m not getting through to this fucking guy,” Sam muttered.

 

The budget wasn’t terribly radical…from a B2B marketer’s point of view. But it was radically different from what was done in the past, and Jerry needed more evidence that the addition of a marketing automation package, a comprehensive social monitoring and measurement package, the addition of a social media manager and a data analyst, and a change of agencies was quantifiably justified.

 

“Yeah,” Sam thought. “This was too much for Jerry to grasp.” Back to the drawing board.

 

Marketing technology…NOW!

 

Today’s curated articles summarized for your quick review:

-- >  Customer Experience Matrix: Marketing Automation User Satisfaction: Clearly, There's Room for Improvement  http://sco.lt/4nzp0D

-- >  How to Get People to Share Your Content | Reputation Capital http://sco.lt/96ajmD

-- >  Digital Trends for 2014 - Innovation Excellence http://sco.lt/87eCjx

-- >  How to Use Gamification in Your Content Marketing Plan - Zerys http://sco.lt/5QST7x

-- >  Google To Upgrade All To Universal Analytics, But There's A D-I-Y Upgrade Tool Coming First - Marketing Land http://sco.lt/5NBFz7

-- >  4 Ways to Make Your Landing Page Copy More Persuasive - Unbounce http://sco.lt/6C0HPl

-- >  Social Media on the Rise - A Glimpse into the Future [Infographic] -  Wishpond  http://sco.lt/7D54yX

-- >  Analyze This: Learn Marketing Analytics in a Week - Act-On http://sco.lt/6954BV

-- >  The Future of SEO and What it Means for Inbound Marketing [SlideShare] - HubSpot http://sco.lt/7ylgpN

-- >  SEC Gets Closer to Opening Up Crowdfunding - AllThingsD http://sco.lt/6vcTQX

-- >  The art & science of email marketing for maximum ROI - Brafton http://sco.lt/8oZD17

-- >  The Essential Guide To Writing Amazing, Quite Clickable Email Subject Lines - Fast Company http://sco.lt/6rvgjh

-- >  The Modern Day Marketer | Lemon.ly http://sco.lt/7T312f

-- >  The Tweet Life [INFOGRAPHIC] - Social Media Explorer http://sco.lt/7ebtXl

 

See ALL Top Curated Marketing Technology Articles here.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this post or any of the scoops from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


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Is there any Big in B2B?, and The Top 14 Marketing Technology Articles Curated Friday, 10/4/13

Is there any Big in B2B?, and The Top 14 Marketing Technology Articles Curated Friday, 10/4/13 | 21st Century Public Relations | Scoop.it

The rush of Big Data insight is slowing down, which means we’re coming to the end of the news cycle: “new” concept emerges, pros pontificate, laud, then denigrate, get bored, then move on to the next “new” concept. Of course, the concept stays and is evaluated for possible corporate pursuit. Sometimes it has legs, sometimes it doesn’t.

 

But has there ever been any Big Data relevancy in the B2B world? Excluding the sale of low cost expendables, e.g., office supplies, is the capture of data on the Big Data scale even remotely applicable in B2B?

 

B2B transactions are in the thousands range. B2C is hundreds of thousands to millions, with variables dwarfing that of B2B. There’s little need to explore and execute on Big Data strategies in the B2B realm as there just isn’t enough data. However, that doesn’t mean you shouldn’t capture the data and use it to examine for trends, then run scientific experimentation. There’s enough data out there to run MVT without overloading your cranium.

 

Just because your data isn’t Big doesn’t mean you should walk away from the examination of trends, testing, and optimization. Your data is Big enough.

 

Marketing technology…NOW!

 

See today's Top Curated Marketing Technology Articles here.

 

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