Salesforce ExactTarget Marketing Cloud (try saying that three times fast) has launched a new visual “Journey Builder” that promises to enable marketers to understand, define, and create coherent, unified customer experiences across Web, social, email, apps, advertising, sales, and service.
That’s a big promise. And it’s available today.
Salesforce plans to deliver on this promise by providing essentially a drag-and-drop graphical user interface for customer interactions, across all your media and channels. Salesforce calls it a “canvas,” which marketers can use to map customer journeys across apps and social and email, building flows and stages through which they hope to bring prospects and existing customers.
Journey Builder is available today, but the new features won’t be available until about November/October of this year.
Pricing will start at $5,000/month for a subscription, with the dollars rising as you send more messages to customers via the system.
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