"Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.
The companies have joined forces to partner Twitter’s data with IBM’s analytics tools to better inform business decisions. Through the partnership, IBM and Twitter will offer a set of enterprise applications that analyze tweets based on geography, public biographical information, and the emotion expressed in the tweet. IBM also plans to train 10,000 employees to consult with businesses on the best use of Twitter data.
The new applications could improve marketers’ understanding of "affinity categories, purchase habits, purchase readiness, and more" "
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