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Rescooped by heidi groshelle from The Marketing Technology Alert
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Twitter and IBM's Partnership Means Better Data Solutions for Marketers - ClickZ

Twitter and IBM's Partnership Means Better Data Solutions for Marketers - ClickZ | 21st Century Public Relations | Scoop.it

"Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.


The companies have joined forces to partner Twitter’s data with IBM’s analytics tools to better inform business decisions. Through the partnership, IBM and Twitter will offer a set of enterprise applications that analyze tweets based on geography, public biographical information, and the emotion expressed in the tweet. IBM also plans to train 10,000 employees to consult with businesses on the best use of Twitter data.


The new applications could improve marketers’ understanding of "affinity categories, purchase habits, purchase readiness, and more" "


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marketingIO's curator insight, October 30, 2014 10:44 PM

This is an FYI so that we can all look for the offerings from Twitter. And it's a perfect example of how the marketer is challenged to connect all these wonderful technologies into one platform.

Rescooped by heidi groshelle from The Marketing Technology Alert
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IBM takes on digital agencies with $100m investment and new analytics products - The Hub | #TheMarketingTechAlert

IBM takes on digital agencies with $100m investment and new analytics products - The Hub | #TheMarketingTechAlert | 21st Century Public Relations | Scoop.it

Intermediate/ Digest...


IBM announced plans to expand its IBM Interactive Experience consulting services with a $100 million investment. The goal is to open 10 new IBM Interactive Experience Labs around the world, adding 1000 employees to the division's existing 5000. The Labs will provide consultation and digital marketing solutions for clients' mobile, social, and advertising efforts. It will also offer the use of IBM's existing marketing platforms for data analytics and design, as well as the services of IBM Research Labs.

 

While it may sound like IBM's taking on digital agencies, it's less about the creative side of things and more about data. IBM is playing to its strength of offering analytics solutions for those seeking customer analytics. To that end, it's offering three new products to serve the marketing data sector:

 

Intelligent Customer Profiles: A service that helps brands digitally collect information on consumers, their preferences and demographics proactively, rather than building up data through third party or tracking.

 

Influence Analysis:

Analytics program that identifies potential brand advocates and consumers with social influence.

 

Customer Identity Resolution:  this is a service that looks to create a single profile of a customer across all the enterprise data and marketing solutions.

 

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marketingIO's curator insight, March 30, 2014 9:22 PM

This has nothing to do with becoming an agency but rather consulting and managing the data. For the behemoths, of course. It's more movement in the DMS space.


The parallels to the ERP days and the SI days continue to amaze me.