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Rescooped by heidi groshelle from The MarTech Digest
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Google+ Is Walking Dead | TechCrunch (and others) | #TheMarketingTechAlert

Google+ Is Walking Dead | TechCrunch (and others) | #TheMarketingTechAlert | 21st Century Public Relations | Scoop.it
Today, Google’s Vic Gundotra announced that he would be leaving the company after eight years. The first obvious question is where this leaves Google+,..


Basic/ Digest...


What we’re hearing from multiple sources is that Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.

 

As part of these staff changes, the Google Hangouts team will be moving to the Android team, and it’s likely that the photos team will follow, these people said. Basically, talent will be shifting away from the Google+ kingdom and towards Android as a platform, we’re hearing.

 

This would telegraph a major acceleration of mobile efforts in general, rather than G+. The teams will apparently be building “widgets,” which take advantage of Google+ as a platform, rather than a focus on G+ as its own integral product.


From MarketingLand:

Before we had Google+, we had Google Accounts. But we also had a mess, where even though you had a Google Account, you might have a different profile used for Google Maps versus Google Knol (remember!) versus YouTube versus Orkut…..

 

So if Google+ goes away, I’d imagine you’d still have a Google Account, perhaps with a profile page, perhaps offering all the integration with Google services as there is now. It just wouldn’t be called Google+.

 

From VentureBeat:

Google has also had terrible luck with other “social” type products, such as Buzz (which is now dead), and Orkut, which only took off in a few parts of the world, the U.S. not being one of them. So abandoning the idea of a standalone social network in favor of using it as a way to weave together Google’s other more popular and significant products makes a lot of sense.

 

From Fast Company:

So where does all this leave what is, on the surface, a rudderless social network like Google+? Unlike Google Reader (which had a small but passionate audience) or Google Wave (which almost no one used), the Plus profile is now baked into Google on an infrastructure level. You need the Plus login for everything from Google's apps on Apple's iPhone to next-gen technology like Google Glass. Google's footprint isn't just across the web anymore. It's everywhere.

 

Whereas Facebook is going the Google route by unbundling and breaking up its services (Paper, Messenger, WhatsApp, Instagram) into multiple pieces, Google's problem was always the inverse: It was never able to tie everything all together. That's the core value of Plus, which is why, for the foreseeable future, Google+ will likely continue to exist as it exists now. (Which is to say: quietly.)

 

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Via marketingIO
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marketingIO's curator insight, April 27, 2014 7:12 PM

FC has this right: Google+ will continue to exist as is for a while. And the argument that it will transition to a platform for a variety of apps makes sense. But this shouldn't impact Google Authorship, which you need to continue to exploit. And you should continue to use Google+ as a means of content distribution, given its current value to the B2B marketer.


Rescooped by heidi groshelle from Social Media & Community Management
Scoop.it!

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages | 21st Century Public Relations | Scoop.it

Via Peg Corwin, Gladys Pintado, AlexaSocialMedia - Social Media & Community Management
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Peg Corwin's curator insight, February 23, 2014 8:06 PM

Scoop.it now has added Google+ Company pages and Google+ authorship for Scoop.it profiles.  Read all about how both work.


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Rescooped by heidi groshelle from The MarTech Digest
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18 Expert Guides to Using Google+ for Business | B2B Marketing Blog | Webbiquity | #TheMarketingTechAlert

18 Expert Guides to Using Google+ for Business | B2B Marketing Blog | Webbiquity | #TheMarketingTechAlert | 21st Century Public Relations | Scoop.it

Basic/ Summarized...


-- >  Effective Content Marketing on Google Plus: 5 Tools to Measure Success by Content Marketing Institute

-- >  Are You Pumping Up Your Google Plus Strategy in 2014? by SteamFeed

-- >  Beginner’s Guide to Understanding Google Plus by ScottBuehler.com

-- >  5 Big Reasons Why You Should Consider Google Plus Marketing by Jeffbullas’s Blog

-- >  Google+ Launches Embeds, Starts To Highlight WordPress.com And TypePad Authors Who Sign In  -- >  With Google+ In Search Results by TechCrunch

-- >  The Anatomy of a Perfect Google+ Post by dustn.tv

-- >  7 Point Checklist to Dominate Your Personal Brand Using Google Plus by Rebekah Radice

-- >  9 Tips for Getting Started on Google+ by NewRayCom

-- >  Infographic: Google+ for Business by Chris Brogan

-- >  The 2013 Google+ Marketing Guide by KISSmetrics

-- >  Google+: It’s Bigger On the Inside by SteamFeed

-- >  4 Steps To Improve Your Google Plus Profile for Business by Small Business Trends

-- >  How to Use Google Plus Ripples to Build Momentum by New England Multimedia

-- >  3 Reasons to Dust Off Your Google Plus Business Page by SteamFeed

-- >  Direct Measurement of Google Plus Impact on Search Rankings by Stone Temple Consulting

-- >  Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday by The Moz Blog

 

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Via marketingIO
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marketingIO's curator insight, February 25, 2014 8:27 PM

Great list by Webbiquity, and you'll want to click through for a quick summary of each before going to the specific guide.