21st Century Public Relations
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21st Century Public Relations
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10 Powerful Visuals That Will Pump Up Your Content Marketing

10 Powerful Visuals That Will Pump Up Your Content Marketing | 21st Century Public Relations | Scoop.it
Imagery and powerful visuals have a way of connecting with people more than text ever could. They should play an integral role in your content strategy.

Via Kamal Bennani
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Friilance's curator insight, May 6, 3:53 PM

10 Powerful Visuals That Will Pump Up Your Content Marketing

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New Twitter Study Highlights 9 Ways to Improve Tweet Response - Social Media Today

New Twitter Study Highlights 9 Ways to Improve Tweet Response - Social Media Today | 21st Century Public Relations | Scoop.it
1. Convey Urgency

2. Percentages Beat Dollars

3. New Opportunities

4. Shorter is Better

5. Ask a Question

6. Offer a Prize

7. Calm Down on the Caps

8. Handle Your Business

9. Less is More with Hashtags

Via marketingIO
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marketingIO's curator insight, May 5, 12:58 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Note taking is not enough to learn: why curation needs to be taught

Note taking is not enough to learn: why curation needs to be taught | 21st Century Public Relations | Scoop.it
Curation implies more than just collecting resources into a folder or notebook. It assumes a level of thoughtfulness as the curator considers the value that each artifact possesses within the context of the overall experience.

Via Guillaume Decugis
heidi groshelle's insight:

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

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Pat Heffernan's curator insight, March 13, 11:46 AM

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

Wes Thomas's curator insight, March 14, 5:12 PM

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

eddy woj's curator insight, March 17, 6:41 AM

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

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6 Collaboration Tools for Social Media Marketing Teams : Social Media Examiner

6 Collaboration Tools for Social Media Marketing Teams : Social Media Examiner | 21st Century Public Relations | Scoop.it
Collaboration tools make it easier for everyone on your team to stay on track with content creation, task assignment, and deadlines.

Via Kamal Bennani
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10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business

10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business | 21st Century Public Relations | Scoop.it

Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.


Via Kamal Bennani
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P.j. Germain's curator insight, February 20, 2:12 AM

#videomarketing

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The 3 Biggest Factors to Becoming a Digital Influencer

The 3 Biggest Factors to Becoming a Digital Influencer | 21st Century Public Relations | Scoop.it

If you want your message to be heard and understood by the right people, it is critical to build your status as a digital influencer.


Via Kamal Bennani
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nishant99's curator insight, February 22, 9:37 AM

Great insights. Very much helpful for website design and development as a SEO point of view

By

http://www.clickpointsolution.com/

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The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | 21st Century Public Relations | Scoop.it

Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.


Via Kamal Bennani
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Antonio Fernández Alonso's curator insight, February 22, 8:59 AM

Si no sabes cómo aprovechar el Marketing Emoji, aquí tienes unos ejemplos de grandes marcas.

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Nurturing Leads With Social: How to Warm Up Your Following

Nurturing Leads With Social: How to Warm Up Your Following | 21st Century Public Relations | Scoop.it

In this article Kim Walsh Phillips explores how to use social media to turn cold prospects into warm opportunities.


Via Kamal Bennani
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How To Combine Print And Digital Marketing Campaigns

How To Combine Print And Digital Marketing Campaigns | 21st Century Public Relations | Scoop.it

There are a number of techniques that allow print and digital to work together and produce joined up marketing that is greater than the sum of its parts.


Via Kamal Bennani
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Marketers Are Changing Their Approach to Measuring Customer Experience - Ad Age

Marketers Are Changing Their Approach to Measuring Customer Experience - Ad Age | 21st Century Public Relations | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions


Via marketingIO
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marketingIO's curator insight, February 16, 7:39 PM

Both are measurements that are solely due to CX.

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How to Take an Audience-Centric Approach to Content Marketing

How to Take an Audience-Centric Approach to Content Marketing | 21st Century Public Relations | Scoop.it

An analysis of Fitbit's following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.


Via Kamal Bennani
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Martin (Marty) Smith's curator insight, February 3, 1:21 PM

Love my FitBit, but wish there was a fitbit/MartySmith page I should share. Great post about how to tune  a content engine to it's component parts here. Grat share by @massimo facchinetti 

Mike Allen's curator insight, February 4, 10:36 AM

Finally a real marketing approach to content origination!

Hardeep Gill's curator insight, February 4, 2:38 PM

A case study of Fitbit which shows how to identify it's customer groups and their respective interests. Would your business benefit from knowing what your customers are interested in? If yes, this article is worth reading.

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7 Tips to Become an Influencer in Your Industry

7 Tips to Become an Influencer in Your Industry | 21st Century Public Relations | Scoop.it

Have you ever wanted to be the go-to source of information in your industry? This article breaks down 7 tips for exactly how to become an influencer.


Via Kamal Bennani
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How to Build the Best Google AdWords Campaign

How to Build the Best Google AdWords Campaign | 21st Century Public Relations | Scoop.it

There's a lot of nuance to creating a successful Google Adwords campaign for your ecommerce company. Here are step by step instructions for how to set up your first campaign.


Via Kamal Bennani
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Marco Favero's curator insight, January 22, 10:19 AM

aggiungere la vostra comprensione ...

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12 Different Types of Marketing Email You Could Be Sending

12 Different Types of Marketing Email You Could Be Sending | 21st Century Public Relations | Scoop.it
Learn about all the various types of emails you could be using in your email marketing program.

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Sell the Call: 5 Rules for Writing Effective Prospecting Emails - Uberflip

Sell the Call: 5 Rules for Writing Effective Prospecting Emails - Uberflip | 21st Century Public Relations | Scoop.it
1. It starts with the subject line

2. Keep it short

3. Make one “ask”

Your ask should be extremely clear and singular. If you want a call, ask for the call, and don’t leave your prospect scrambling to answer a bunch of questions. They’ll end up answering none of them.

4. Leverage content

5. Be yourself

Via marketingIO
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marketingIO's curator insight, May 5, 1:03 PM

CT for the outstanding details.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Brace Yourself For The 2016 Digital Re-Org. - Forrester

Brace Yourself For The 2016 Digital Re-Org. - Forrester | 21st Century Public Relations | Scoop.it
Our key findings from the survey are:

  • Headcount Growth Plateaus As Operating Model Shifts. Digital headcount growth has plateaued, with teams averaging 94 people, down from 95 in 2014 and 103 in 2013. 
  • Technology Skills Aren’t The Biggest Headache Anymore. Technology skills are still hard to find, but roles like analytics and product management are increasingly vital, and much harder to source. 
  • Reorganizations Loom. The drive for customer obsession and better cross-functional collaboration will necessitate fundamental reorganizations that challenge old product and channel structures. Progressive digital teams will initiate these discussions in their firms in 2016. 

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions


Via marketingIO
heidi groshelle's insight:

ESPECIALLY analytics!

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Kabir Kumar's curator insight, March 14, 5:57 AM

ESPECIALLY analytics!

Mark E. Deschaine, PhD's curator insight, March 15, 8:22 AM

ESPECIALLY analytics!

The Twinkie Awards's curator insight, March 15, 9:06 PM

ESPECIALLY analytics!

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The 2016 Guide to Local Search Optimization

The 2016 Guide to Local Search Optimization | 21st Century Public Relations | Scoop.it

Until 2013, local search optimization consisted of steps that existed outside of traditional SEO practices. Then everything changed. Here's what to do now.


Via Kamal Bennani
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Marco Favero's curator insight, February 22, 3:33 AM

aggiungi la tua intuizione ...

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Influencer Marketing May Be the Antidote to Ad Blocking

Influencer Marketing May Be the Antidote to Ad Blocking | 21st Century Public Relations | Scoop.it

Audiences can block and skip ads, but they can't block content from people they follow on social media. So, is influencer marketing the solution to the ad-blocking problem?


Via Kamal Bennani
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Marco Favero's curator insight, February 20, 4:57 AM

aggiungi la tua intuizione ...

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What You Didn’t Know About Snapchat’s Power for Social Good

What You Didn’t Know About Snapchat’s Power for Social Good | 21st Century Public Relations | Scoop.it

With Snapchat's audience on the rise, it’s time for non-profits to get on board and leverage the platform's potential for social good.


Via Kamal Bennani
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Marco Favero's curator insight, February 22, 10:29 AM

aggiungi la tua intuizione ...

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How to Ensure Your Marketing Automation Efforts Fail - CMO Essentials

How to Ensure Your Marketing Automation Efforts Fail - CMO Essentials | 21st Century Public Relations | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions


Via marketingIO
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How to Optimize Your Social Media Posts for Search Engines

How to Optimize Your Social Media Posts for Search Engines | 21st Century Public Relations | Scoop.it

Almost half of the planet’s population use at least one social network. That's why search engines care and why you should optimise your social media posts.


Via Kamal Bennani
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How To Analyze Your Content Needs

How To Analyze Your Content Needs | 21st Century Public Relations | Scoop.it

Building out your content offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Rebecca Lieb explains how to narrow things down through research. 


Via Kamal Bennani
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Marco Favero's curator insight, February 17, 4:45 AM

aggiungi la tua intuizione ...

Harrison Baize's curator insight, February 17, 12:42 PM

A great, informative study that illuminates important aspects of a strategic, effective content analysis. The article does an excellent job of explaining critical, necessary steps in forming, as well as maintaining, an adequate examination of the use of content in social media marketing. 

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10 Free Tools That Help You Work Smarter

10 Free Tools That Help You Work Smarter | 21st Century Public Relations | Scoop.it
We’d all like to get more done in less time. We also want to keep up with the latest insights. What are the tools that can help us the most? Here’s a collection that can help you to stay on top of communication, knowledge, learning, new information, and generally try to be a little better every day.
 

Via Kamal Bennani
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Simcha Lazarus's comment, February 2, 6:51 PM
Great list of tools, though I think I'm using all of these already. Except for Topsy, which sadly, is no more.
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3 Quick Ways to Drive Conversions on Pinterest

3 Quick Ways to Drive Conversions on Pinterest | 21st Century Public Relations | Scoop.it

How well is your social media strategy engaging Pinterest's ever-growing userbase? Improve your pins' conversion power with these strategies.


Via Kamal Bennani
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Four Email Optimizations That Will Increase Your Click-Through Rates

Four Email Optimizations That Will Increase Your Click-Through Rates | 21st Century Public Relations | Scoop.it

Email Marketing - Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.


Via Kamal Bennani
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