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Does everybody need a social media strategy?

Does everybody need a social media strategy? | 21st Century Marketing Interaction | Scoop.it

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.


Via Martin Gysler
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Martin Gysler's curator insight, January 15, 2013 5:41 AM

Through this six different companies we can learn a lot about social media strategy and if everybody needs a social media strategy.

 

In my sense, social media is a great place to keep in touch with his customers and prospects and give another dimension in life. We can also do it in a small frame.

 

What is your feeling?

Mercor's curator insight, March 18, 2013 8:06 AM

Rescooped by Ricard Lloria from SOCIAL MEDIA, what we think about! onto Bussines Improvement and Social media

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The Offline / Online Marketing Landscape

The Offline / Online Marketing Landscape | 21st Century Marketing Interaction | Scoop.it
If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in.
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7 Obsolete Social Media Tactics You’re Wasting Your Time On

7 Obsolete Social Media Tactics You’re Wasting Your Time On | 21st Century Marketing Interaction | Scoop.it
You already know social media marketing is a channel that can drive traffic and sales, but the question is: are you actually seeing an increase in traffic or sales?

Chances are you are not. Why? Because you are using obsolete tactics that aren’t effective anymore.

If you want to change that, just avoid these 7 strategies

Via Jeff Domansky
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Ethan E Rix's curator insight, October 13, 7:41 PM

Social media tactics change regularly and using the same tactics have become stale in the dynamic environment. Refreshing your toolbelt to break through the clutter is a constant search to take reach your target market. This means looking at which tactics no longer work and throwing them from your social media strategy. A few of these that jumped out at me werte buying your followers to get an spike of interest and being self promotional..


First to discuss, companies in the search of a large number of followers have “bought” an audience by showing special offerings. A personal example of this was explained to me by the head of social marketing for a life insurance. They used online game assets offering a special in game addition in exchange for “liking” their page. In short, the tactic worked. They saw an influx of followers that reached increases in the thousands, but after the offer ceased they saw a disinterested audience. They were not loyal followers and had no interest in the content and slowly but surely they crowded out and the company was left with a low net impact.


Have you ever had that friend that only shares content about themselves? The drama that is happening to them? The number of times that they went to the gym that week? These are not the most popular people on social media, and the same goes for business. If you have gotten a following of loyal consumers then you cannot constantly self promote too much. You will harm your reputation and traffic to your site. Take it easy on the sales promotions and brand awareness, the persona of your social media presence should follow a strict 80/20 rule with 80 percent sharing of interesting content/answering questions and 20 percent can be a offer of service or product.


The last bit of advice that the article gave was be aware of the new techniques of tracking can be used to show when participants look at content and who looks at it. Be aware of these tools to be the modern social media and you will have an impact to your social media campaign.

Illuminat Blessing's curator insight, October 14, 4:08 PM
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BackOffice Thinking's curator insight, October 14, 6:46 PM

Social media requires a conscientious effort and planning to make it work, otherwise, it's not going to get done.

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Does Your Website Meet These 25 Tests?

Does Your Website Meet These 25 Tests? | 21st Century Marketing Interaction | Scoop.it
Here's a list of the 25 tests that a small business website should meet.
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A Day in the Life of a Social Media Manager - Infographic

A Day in the Life of a Social Media Manager - Infographic | 21st Century Marketing Interaction | Scoop.it
You spend part—maybe all—of your day on social media, hopping from network to network, checking analytics, planning ahead, and performing the sundry tasks of a social media manager.

Via Ana Cristina Pratas
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Marco Favero's curator insight, September 29, 8:56 AM

aggiungi la tua intuizione ...

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Why Some Freelancers Fail at Social Media in 4 Lessons

Why Some Freelancers Fail at Social Media in 4 Lessons | 21st Century Marketing Interaction | Scoop.it
“by Susanna Gebauer (@dreckbaerfrau)I was asked this question yesterday – and decided it deserved a longer answer. Because no short answer does do this very important questions justice.There are...”
Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 23, 2:10 AM


When you are a freelancer, social media may feel like a very overwhelming world to decipher -- and for good reasons. 


But at the end of the day, it's about simplicity, human connections, and a willingness to help others.


Great article by Susanna Gebauer! 

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23 of the Best Social Media Articles and Marketing Resources

23 of the Best Social Media Articles and Marketing Resources | 21st Century Marketing Interaction | Scoop.it

Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources?

In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection!

I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media articles and content marketing resources."...


Via Jeff Domansky
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Michael Avery's curator insight, September 20, 2:12 AM

Wading through the reams of articles I flag to 'read later' every week can be a real drag.  Here at least is a summary where someone else has done the hard yards.

Marco Favero's curator insight, September 20, 5:48 AM

aggiungi la tua intuizione ...

Amber McGuirk's curator insight, September 20, 4:33 PM

When it comes to building content and learning proper social media strategies these links will come in very helpful. 

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Best of Multimedia: A Roadmap to Understanding the Millennial Consumer

Best of Multimedia: A Roadmap to Understanding the Millennial Consumer | 21st Century Marketing Interaction | Scoop.it
A new Adweek infographic reveals how millennials shop—and how marketers can reach them.
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10 Surprising Things You Should Know About Social Media

10 Surprising Things You Should Know About Social Media | 21st Century Marketing Interaction | Scoop.it
Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.

Via The Fish Firm
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Mr Tozzo's curator insight, August 27, 5:50 AM

10 Surprising Things You Should Know About Social Media (Infographic)

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Social Media Marketing Campaigns: Visual Planning

Social Media Marketing Campaigns: Visual Planning | 21st Century Marketing Interaction | Scoop.it
Do you remember when you first started thinking about how important social media marketing is? People’s minds work in different ways, but it’s likely that ...

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Infographic: Social media then and now

Infographic: Social media then and now | 21st Century Marketing Interaction | Scoop.it
Do you remember when Polaroids were the best way to quickly share photos, or when you tacked reminders to a bulletin board, not Pinterest?

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6 Social Media Tips That Will Improve Your Marketing

6 Social Media Tips That Will Improve Your Marketing | 21st Century Marketing Interaction | Scoop.it
Do you know when you need to put a period in front of your tweets? Bring your social media strategies up to speed with this useful list of unique tips.
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A Smörgåsbord of Content Marketing Metrics

A Smörgåsbord of Content Marketing Metrics | 21st Century Marketing Interaction | Scoop.it
What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?
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How to be the James Bond of the Web: 37 Best Marketing Tools to Spy on Your Competitors

How to be the James Bond of the Web: 37 Best Marketing Tools to Spy on Your Competitors | 21st Century Marketing Interaction | Scoop.it
There are dozens of marketing tools that you’re probably already using to monitor your own performance. These can be used to get competitive intelligence.
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What is customer experience and how do you measure it?

What is customer experience and how do you measure it? | 21st Century Marketing Interaction | Scoop.it
Can you even measure it? Taken at face value, customer experience (CX) seems like a rather intangible term, one that you'd think could only be referred to anecdotally.
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The Future of Engagement Is Big Data Plus Big Emotion

The Future of Engagement Is Big Data Plus Big Emotion | 21st Century Marketing Interaction | Scoop.it

in a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences.

 

The tech-led empowerment of customers will only grow as the "Internet of Things" connects everything to everyone, driving down the marginal cost of production and distribution, just as technology has done with the supply of information.

 

Emotional fulfillment, not technology, will be the standout offering of a winning brand. People like technology -- but people mostly really like other people. The more digital life gets, the more people will value being understood, touched and involved by other people. The brands that win will be real and personable -- whether it's a live person on screen, a physical store interaction or the mass intimacy of a stadium event, from football to rock....


Via Jeff Domansky
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Alana Johnson's curator insight, October 11, 10:00 PM

How do you engage with your audience.  This article may help.

#marketing #niche #technology

StrutturaFine | pl's curator insight, October 12, 5:38 AM

Per ottenere alti livelli di engagement bisogna fondere Big Data e Big Emotion.
Alle persone piace la tecnologia, ma nella maggior parte dei casi piace soprattutto avere rapporti con altre persone. E' l'essenza dei Social: uno strato tecnologico "invisibile" che abilita un'estensione potenzialmente senza limiti delle relazioni interpersonali.
Nello scenario attuale i brand devono avere voci umane, accettare e promuove conversazioni | ma tutto questo era già scritto nel Cluetrain Manifesto, 15 anni fa.

ManufacturingStories's curator insight, October 12, 11:29 AM

For more resources on Big Data in Manufacturing visit http://bit.ly/1640Tbl

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How to Evaluate and Optimize Your Best Social Media Content

How to Evaluate and Optimize Your Best Social Media Content | 21st Century Marketing Interaction | Scoop.it
Tips and methods to evaluate social media and optimize your posts

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 29, 3:56 PM



The ROI of content marketing is one of the most discussed and yet least practiced social media activities. It partly has to do with the fact that it looks scary for anyone not knowing where to start.


Kevan Lee has written a great guide to help you with that. He shares five methods that all have their pros and cons but are worth giving a try! I love #1: Kaushik's 4 major social metrics!

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Social media in numbers (September 2014)

Social media in numbers (September 2014) | 21st Century Marketing Interaction | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to September 2014. Amazon 49 percent of Internet ...

Via Cendrine Marrouat - www.socialmediaslant.com
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Search Engine Journal's Social Media Strategy - Search Engine Journal

Search Engine Journal's Social Media Strategy - Search Engine Journal | 21st Century Marketing Interaction | Scoop.it
Search Engine Journal’s Social Media Strategy Where the rubber meets the road: A look at SEJ’s own social …
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Social Media Strategy in 8 Steps | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Social Media Strategy in 8 Steps | Convince and Convert: Social Media Strategy and Content Marketing Strategy | 21st Century Marketing Interaction | Scoop.it
Social Media Strategy in 8 Steps is the process used by Jay Baer to create social media strategy for major companies, world-wide. Includes slides and summary.
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A Glimpse Into Marketers’ Social Media Strategies

A Glimpse Into Marketers’ Social Media Strategies | 21st Century Marketing Interaction | Scoop.it
Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales.

Via Manish Dhane
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How to Align Your Social Media Presence with Your Brand

How to Align Your Social Media Presence with Your Brand | 21st Century Marketing Interaction | Scoop.it
At its best, a firm’s social media presence should be a major component of its voice in the world. A platform by which your audience can relate with your brand, one-on-one. But to be at its best, a firm’s social media presence needs to be closely aligned with its brand. When social media and brand…

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Infographic: 6 social media stats to silence skeptics

Infographic: 6 social media stats to silence skeptics | 21st Century Marketing Interaction | Scoop.it
Six social media stats that will blow away power users and digital adversaries alike.

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5 (Relatively Simple) Steps To B2B Social Media Marketing Success

5 (Relatively Simple) Steps To B2B Social Media Marketing Success | 21st Century Marketing Interaction | Scoop.it
Don't hire just anyone to handle your social media. Invest in your online presence with these five tips for B2B marketing success.
Richard Varey's insight:

Note importance of strategic planning and of selecting the right tools

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The anatomy of content marketing

The anatomy of content marketing | 21st Century Marketing Interaction | Scoop.it
Content marketing is at the center of a good digital strategy, no matter what the organization's goals are. 
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