It started with text based messaging and now it is the biggest communication channel on the planet-Social Media. It has been more than 10 years since Facebook was founded. Although social media was in the process of evolution since 70s but the golden era of social media started after 2000 when websites ICQ, Wikipedia, Friendster etc came in existence.
Today, we’re going to cover what a call to action is, why it’s crucial to the success of your landing page, and how you can make yours more effective. Throughout this how-to, we’ll also showcase examples of what makes an excellent CTA. (So stick around pros – you will get something out of this, too!)...
This may sound very harsh, but please stop pretending that another business is purchasing your products. Start focusing on human relationships. Why?
Businesses don’t make a decision to purchase.People do. Businesses don’t have conversations. People do. Businesses don’t have emotion. People do.
So, when it comes to marketing your business to another business, it’s time to look at your marketing strategy differently. You need to stop thinking about B2B and focus more on H2H: human-to-human marketing. Fortunately for you, dear B2B marketer, content marketing is fit for real human interaction. It can help your business to become more human-to-human focused....
A common belief is that people hate advertising. They hate how they are saturated with advertising everywhere they go. They hate how it interrupts their TV shows, their radio, even their social media streams.
The College's radio show interviewed Professor Malcolm McDonald and he gave his frank views that all is not well. In his two part interview, he firstly outlined the current state of marketing and in part 2, gives his views on the future of... #professormalcolmmcdonald #radioshow #segmentation
When it comes to your business website, your customers may not even register how specific colors of your product package, website elements, or overall site design are influencing them. That’s why it can be difficult to get accurate customer feedback on your color scheme.
But we can draw some general conclusions about colors and their psychological effects. For instance, green suggests wealth, while blue builds trust, which is one of the reasons why you’ll see a lot of blue-based headers on professional services websites (lawyers, etc.).
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.