21st Century Marketing Interaction
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21st Century Marketing Interaction
Interaction in the market
Curated by Richard Varey
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What a Great Digital Customer Experience Actually Looks Like

What a Great Digital Customer Experience Actually Looks Like | 21st Century Marketing Interaction | Scoop.it
People have different expectations online and offline.
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The rise of the chief customer officer and what it means for businesses | Marketing Interactive

The rise of the chief customer officer and what it means for businesses | Marketing Interactive | 21st Century Marketing Interaction | Scoop.it
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Our Brains Trust Brands The Same Way We Trust Our Friends | Co.Exist | ideas + impact

Our Brains Trust Brands The Same Way We Trust Our Friends | Co.Exist | ideas + impact | 21st Century Marketing Interaction | Scoop.it
We look at familiar logos like we look at faces. That's depressing.
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How All Marketing Should Be | The Story of Telling

How All Marketing Should Be | The Story of Telling | 21st Century Marketing Interaction | Scoop.it
The best marketing happens when we stop looking outside for the 'angle' and reflect deeply about what matters to the people who will experience it.
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Omnichannel means nothing to the shopper

Omnichannel means nothing to the shopper | 21st Century Marketing Interaction | Scoop.it
The CEO of retail specialist agency Hotfoot, Juanita Neville-Te Rito, says shoppers are now queens of their own destiny, and simply want their needs met - regardless of channel.
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Brands ignore almost 90% of customer posts on Facebook: Here’s why you should pay attention

Brands ignore almost 90% of customer posts on Facebook: Here’s why you should pay attention | 21st Century Marketing Interaction | Scoop.it
While small businesses are often encouraged to use social media as a tool for engaging with their customer base, US study reveals just 13% of posts left by consumers are addressed by the brands.
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History Of Social Media

History Of Social Media | 21st Century Marketing Interaction | Scoop.it
It started with text based messaging and now it is the biggest communication channel on the planet-Social Media. It has been more than 10 years since Facebook was founded. Although social media was in the process of evolution since 70s but the golden era of social media started after 2000 when websites ICQ, Wikipedia, Friendster etc came in existence.

Via Manish Dhane
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Marco Favero's curator insight, June 1, 2015 10:29 AM

aggiungi la tua intuizione ...

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How To Create An Effective Call To Action

How To Create An Effective Call To Action | 21st Century Marketing Interaction | Scoop.it

Today, we’re going to cover what a call to action is, why it’s crucial to the success of your landing page, and how you can make yours more effective. Throughout this how-to, we’ll also showcase examples of what makes an excellent CTA. (So stick around pros – you will get something out of this, too!)...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 18, 2015 10:12 AM
The best way to increase conversions is to master the call to action. Learn the tricks the pros use in this post.
Luis Cano's curator insight, May 20, 2015 1:48 PM

Without an effective call to action you're wasting your time ...

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Engagement Secret Sauce...

Engagement Secret Sauce... | 21st Century Marketing Interaction | Scoop.it
Customer Relationships - What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 8, 2015 10:25 PM

4 key lessons from #social networks to drive better #engagement across your channels:


1. Content fuels everything


2. If it's not real time, then it's stale


3. Don't just give them something to look at, give them something to do


4. Foster connections between people


Social media #marketing no longer lives exclusively on social media. It needs to exist everywhere a consumer is interacting with your brand, especially #mobile , do you agree?



Julie Courtois's comment, June 14, 2015 9:18 AM
Thanks Eric! Love this tips
Eric_Determined / Eric Silverstein's comment, June 14, 2015 12:07 PM
You are welcome Julie!
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Putting more H2H into B2B through content marketing

Putting more H2H into B2B through content marketing | 21st Century Marketing Interaction | Scoop.it

This may sound very harsh, but please stop pretending that another business is purchasing your products. Start focusing on human relationships. Why? 


Businesses don’t make a decision to purchase.People do. Businesses don’t have conversations. People do. Businesses don’t have emotion. People do.


So, when it comes to marketing your business to another business, it’s time to look at your marketing strategy differently. You need to stop thinking about B2B and focus more on H2H: human-to-human marketing. Fortunately for you, dear B2B marketer, content marketing is fit for real human interaction. It can help your business to become more human-to-human focused....


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Jeff Domansky's curator insight, May 15, 2015 9:52 AM

Really great reminder for marketers, bloggers and PR that it's the human to human message that matters most in B2B.

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Consumers Don't Hate Ads, They Just Have Personal Preferences in Advertising [INFOGRAPHIC]

Consumers Don't Hate Ads, They Just Have Personal Preferences in Advertising [INFOGRAPHIC] | 21st Century Marketing Interaction | Scoop.it
A common belief is that people hate advertising. They hate how they are saturated with advertising everywhere they go. They hate how it interrupts their TV shows, their radio, even their social media streams.
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The ad industry may gripe about adblockers, but they broke the contract – not us

The ad industry may gripe about adblockers, but they broke the contract – not us | 21st Century Marketing Interaction | Scoop.it
The latest version of Apple’s operating system for phones and tablets, iOS9, allows the installation of adblocking software that removes advertising, analy
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14 Retail Experts Talk About the Future of Shopping and What You Can Do to Prepare - Vend Retail Blog

14 Retail Experts Talk About the Future of Shopping and What You Can Do to Prepare - Vend Retail Blog | 21st Century Marketing Interaction | Scoop.it
We chatted with 14 retail experts and asked them one question: What is the future of retail and what can merchants do to prepare? Read their insights here.
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Avoid these 7 deadly sins of digital marketing

Avoid these 7 deadly sins of digital marketing | 21st Century Marketing Interaction | Scoop.it
Marketers are still making basic faux pas when it comes to a digital strategy.
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The Internet of Things Changes the Company-Customer Relationship

The Internet of Things Changes the Company-Customer Relationship | 21st Century Marketing Interaction | Scoop.it
It’s reshaping how we think of service.
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The four pillars of the new world of marketing | ANZ BlueNotes

The four pillars of the new world of marketing | ANZ BlueNotes | 21st Century Marketing Interaction | Scoop.it
ANZ BlueNotes. There's more science than art in the new world of marketing. Here's the four key themes the industry will stand on.
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Marketing Is Dead, and Loyalty Killed It

Marketing Is Dead, and Loyalty Killed It | 21st Century Marketing Interaction | Scoop.it
Do you like your customers enough?
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Professor Malcolm McDonald gives his views on the state of marketing

Professor Malcolm McDonald gives his views on the state of marketing | 21st Century Marketing Interaction | Scoop.it
The College's radio show interviewed Professor Malcolm McDonald and he gave his frank views that all is not well. In his two part interview, he firstly outlined the current state of marketing and in part 2, gives his views on the future of... #professormalcolmmcdonald #radioshow #segmentation

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Free Gartner Research: Digital Marketing Transit Map

Free Gartner Research: Digital Marketing Transit Map | 21st Century Marketing Interaction | Scoop.it
Navigate the #digitalmarketing landscape with this free map from @GartnerDigital

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Navigating the new digital divide

Navigating the new digital divide | 21st Century Marketing Interaction | Scoop.it
Deloitte Digital's third digital influence study explores the widening divide between consumers' expectations and retailers' ability to deliver on them.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 14, 2015 10:21 PM

Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015!


Deloitte shares valuable insight in this #infographic


#Mobile influence plays a critical role.


"Consumers usage of smartphones in-store for price checking declines by 30 percent since last year. Consumers are likely advancing in their sophistication - using mobile more often for inspiration and idea generation earlier in their shopping process, and not simply as price comparison vehicle."




Andria Younger's curator insight, May 15, 2015 9:48 AM

Do you manage customers digital expectation?

Sue Walsh's curator insight, May 17, 2015 7:36 PM

The divide certainly is widening ... however I propose that a new breed of digital entrepreneur (who gets the customer) is appearing ... and they are the ones starting to close the gap!!  

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The Psychology of Color: How to Use Colors to Increase Conversion Rate

The Psychology of Color: How to Use Colors to Increase Conversion Rate | 21st Century Marketing Interaction | Scoop.it
When it comes to your business website, your customers may not even register how specific colors of your product package, website elements, or overall site design are influencing them. That’s why it can be difficult to get accurate customer feedback on your color scheme.


But we can draw some general conclusions about colors and their psychological effects. For instance, green suggests wealth, while blue builds trust, which is one of the reasons why you’ll see a lot of blue-based headers on professional services websites (lawyers, etc.).


Via Jeff Domansky
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Jeff Domansky's curator insight, May 14, 2015 2:32 PM

Neil Patel explores the psychology of colors and why they matter in marketing.

GulfToBayWeb's curator insight, May 15, 2015 10:39 AM

Once again, here is one of THE MOST IMPORTANT things to understand in order to create a successful marketing campaign

SageRave of Get Custom Content's curator insight, May 16, 2015 2:34 PM
How do you use color?