"People don't buy what you do, but buy why you believe it."
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
The law of diffusion of innovation: TIVO, the single highest quality product on the market, great market conditions. Yet a commercial failure.
For Dr. King's "I have a dream" speech, there where no invitations. The focus was on belief. 250,000 people showed up to hear him speak. They showed up for themselves for what they believed for America. 25% of the audience was white.
“[Martin Luther King, Jr.] gave the ‘I have a dream’ speech, not the ‘I have a plan’ speech.”
Via Deb Nystrom, REVELN