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Leadership and Encouragement for the 21st Century
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Rescooped by Roy Sheneman, PhD from Leading Choices
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Five types of leadership storytelling & when to use each

Five types of leadership storytelling & when to use each | 21st Century Leadership | Scoop.it

Just how many types of stories are there, you ask? The answer is, as usual, it depends who you ask. Various storytelling aficionados categorize stories in different ways, and there are no hard and fast rules.

 

These are overviews of each (read the full article for more details and prompts to help you come up with each type of story):

1. Introducing me

2. Conveying values

3. Teaching

4. Jumpstarting action

5. Inspiring

 

Here's the link to the full article: http://www.internal-monologue.com/2012/07/careful-around-campfire-five-types-of.html ;

 

These 5 broad categories and the examples shared in each are really good and will build a good foundation for leadership storytelling. According to Paul Smith in his forthcoming book on leadership storytelling "Lead With A Story" (August 20112), there are actually 21 different categories/applications for leaders to know about and use.

 

But this article brings clarity to the topic and will definitely get you started!

 

Thank you to fellow curator Gimli Goose for this article!


Via Kim Zinke (aka Gimli Goose), Karen Dietz, David Hain, ThinDifference
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Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling
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Storytelling: Why Some Written Communications Succeed and Others Don’t | Story Mentor

Storytelling: Why Some Written Communications Succeed and Others Don’t | Story Mentor | 21st Century Leadership | Scoop.it
The moral of this story is that storytelling is powerful. The better we understand its requirements, the more successful our communications will be.

 

I like this quick read because it contains a section on what unsuccessful communication /biz stories looks like. That is so helpful! Sometimes knowing what to move away from is easier to do than following a list of to-dos.

 

I hope this makes your biz story crafting a bit less challenging!


Via Karen Dietz
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Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling
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The Secret to Making Your Writing Stand Out Online

The Secret to Making Your Writing Stand Out Online | 21st Century Leadership | Scoop.it
Have you ever considered leveraging the ever-effective power of a good story when you write? Check out none other than this article to master the art!

 

This is a fabulous article with well written examples of online storytelling written for businesses.

 

I enjoy all the points the article makes about the power of sharing a well-crafted story online, and how to get started doing this yourself.

 

Modeling effective storytelling is one of the best ways to learn storytelling skills. This article has it in spades.

 

And it includes specific action steps and how-to's. And it's inspiring.

 

Once you read this you will understand how cool the Story Wheel app is (curated on this page), and hopefully get ideas for how to use it well as another way to share your business stories.


Via Karen Dietz
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Karen Dietz's comment, April 16, 2012 10:57 AM
Many thanks Hans! Hope you are having an awesome week :)
Karen Dietz's comment, April 16, 2012 12:52 PM
Thank you again Anna! Have an awesome week :)
Rescooped by Roy Sheneman, PhD from Success Leadership
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How to Create a Life-Changing Presentation

How to Create a Life-Changing Presentation | 21st Century Leadership | Scoop.it
Life-changing presentations share a set of common attributes. In this guest post, John Richardson elaborates on his SPARK method.

 

What a nice recap of the elements that create a compelling presentation -- you know, those presentations that are meaningful to you in some, keep you inspired, and spark action on your part.

 

 


Via Karen Dietz, Richard Andrews
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Rowan Norrie's comment, March 16, 2012 4:02 AM
so true Karen! The most memorable presentation I ever heard was about Harley Davidson. The stage was empty and suddently the space was filled with the roar of a Harley. The speaker then drove onto the stage. Talk about kinesthetic! He told the heartwarming Harley story with ups and downs. When he showed the video of thousands of bikes driving through a town on one of their rallies, there was a lump in my throat.

That presentation must have been about 15 years ago, and I still remember it.

Have a good weekend!
Karen Dietz's comment, March 16, 2012 12:08 PM
What an amazing experience Rowan! Wish I had been there with you to see it myself. Sounds awesome! I've got some talks coming up and my creative juices are flowing :)
Karen Dietz's comment, March 17, 2012 9:19 AM
Thank you Gisele for re-scooping this article! Have a wonderful day :)
Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling
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Create a Setting and Connect With Emotions -- Effective Biz Storytelling

Create a Setting and Connect With Emotions -- Effective Biz Storytelling | 21st Century Leadership | Scoop.it

I recently moved the delivery time of my beloved newsletter to be Sunday morning (well, that’s when it launches here, though my New Zealander and Australian friends all get it on Monday). In the process, I talked to people about sharing this information over breakfast, and with a “second cup of coffee” sometimes. I basically set a scene in the reader’s head that we were having a personal chat over breakfast.

 

Here's what I love about this article: it clearly articulates a particular piece of successful story crafting and story sharing on your blog. Or in fact, anywhere. with any content you are creating.

 

Author Chris Brogan's point here is all about how to leverage the story element of 'setting' to create an emotional connection with your readers.

 

Enjoy reading this article as Chris shares how he does this and why it is important.

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Below the Fold: Why Most Brands Will Suck at Storytelling

Below the Fold: Why Most Brands Will Suck at Storytelling | 21st Century Leadership | Scoop.it
"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.

 

I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.

 

There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending.  Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.

 

Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."

 

There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.


Via Karen Dietz
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Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling
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Search Stories -- Cool & Easy Tool to Use For Biz Stories

Search Stories -- Cool & Easy Tool to Use For Biz Stories | 21st Century Leadership | Scoop.it

Welcome to the Search Stories Video Creator. Just type in your searches and select the kind of results that best communicate your story. Then, share your story with the world.

 

Ha ha ha -- I just spent several hours creating 7 very short videos about business storytelling -- and had a ton of fun using Google's Search Stories Video Creator!!

 

These are micro-stories, each with a beginning, middle, and an end.  All but 3 contain a context, premise, problem, and solution. And I'll re-do those 3 tomorrow so they are stories rather than promos.

 

See, you CAN share a mini-business story using some of these new technologies!

 

This tool is so easy to use it takes no time at all. And I now have a YouTube channel :)) 

 

What a total hoot. I couldn't stop giggling every time I made one. Go check them out and tell me what you think. Then go make some of your own!

 

http://www.youtube.com/channel/UCIh_gUpWhDmhdp0XuMFPQ_Q?feature=mhee 

 

Many many thanks to fellow curator Robin Good for adding this site to his collection where I found it at http://presentationtools.masternewmedia.org/ ;


Via Karen Dietz
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Karen Dietz's comment, April 13, 2012 5:47 PM
Thank you Silvia!
Kim Zinke (aka Gimli Goose)'s comment, April 15, 2012 5:50 PM
Karen - this was a lot of fun! And I enjoyed watching the videos you created. It gave me some great ideas on how to create my own. - Thanks! Kim
Karen Dietz's comment, April 15, 2012 8:43 PM
Wonderful Kim! I have some more planned. So glad it gave you ideas for using it. Keep having fun :)