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21st Century Leadership
Leadership and Encouragement for the 21st Century
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Rescooped by Roy Sheneman, PhD from Leadership Advice & Tips

Why Social Media is Important for Leaders

Why Social Media is Important for Leaders | 21st Century Leadership | Scoop.it
Why is social media important for leaders? Social media allows leaders to extend their influence.

Via Dr. Susan Bainbridge, Cruise Line Class
Cruise Line Class's curator insight, August 29, 2013 6:18 AM

Great article...thank you for sharing with us Susan!


With the majority of the organizations that I work with the top execs still seem to have limited online presence.  It is true that are so busy keeping up with their operation, and prioritize the face-to-face as well as traditional methods.


Also, depending on the position -- they need to be careful on what they can post.  What advice do you have for the top level execs who do want to influence online without having to jump through hoops with PR/Marketing/Legal to approve their posts?

Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling

Below the Fold: Why Most Brands Will Suck at Storytelling

Below the Fold: Why Most Brands Will Suck at Storytelling | 21st Century Leadership | Scoop.it
"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.


I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.


There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending.  Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.


Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."


There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.

Via Karen Dietz
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Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling

How to Engage Your Customers and Employees [a road map for stories]

Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.


'Engagement' is dominating the business conversation these days because it is where the world is moving to. Everybody wants customer and employee engagement. Nice concept -- but how do you do it???


When I found this article, I said "Finally, here is how to think about this whole 'engagement' thing, and how to craft some next steps!"  The author clearly spells out what is involved in customer engagement.


The author Ray Wang shares 9 key components of successful engagement: 3 are people-centric values (the why & your starting point), 3 are delivery & communication styles (the how), and 3 are the right-time drivers (the when).


This is no easy task, and there's lots for you to figure out here as you grapple with these 9 components. I've already started making lists and jotting down ideas as I think about the culture of my small company, the community I serve and the steps I take to be credible (the 3 parts to the 3 people-centric values components).


Where do STORIES come into play? In how you connect with your communities (which stories to tell), the content you share, they are your catalysts, and your currencies -- which are all part of the 9 key components. Storytelling is woven through them all.


When you combine this article with the video from Amy O'Leary on "Beyond the Like Button: Digitally Addictive Storytelling & the Brain," http://www.youtube.com/watch?v=thVbdqY-cCg&feature=player_embedded you will move light years ahead in engaging customers and employees via stories and story sharing.


These 2 pieces are some of the best material I've curated lately -- and definitely keepers in my book.

Via Karen Dietz
Karen Dietz's comment, May 16, 2012 5:49 PM
Thank you for re-scooping this article Jerry! Have a good week:)
Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling

The Secret to Making Your Writing Stand Out Online

The Secret to Making Your Writing Stand Out Online | 21st Century Leadership | Scoop.it
Have you ever considered leveraging the ever-effective power of a good story when you write? Check out none other than this article to master the art!


This is a fabulous article with well written examples of online storytelling written for businesses.


I enjoy all the points the article makes about the power of sharing a well-crafted story online, and how to get started doing this yourself.


Modeling effective storytelling is one of the best ways to learn storytelling skills. This article has it in spades.


And it includes specific action steps and how-to's. And it's inspiring.


Once you read this you will understand how cool the Story Wheel app is (curated on this page), and hopefully get ideas for how to use it well as another way to share your business stories.

Via Karen Dietz
Karen Dietz's comment, April 16, 2012 10:57 AM
Many thanks Hans! Hope you are having an awesome week :)
Karen Dietz's comment, April 16, 2012 12:52 PM
Thank you again Anna! Have an awesome week :)