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21st Century Leadership
Leadership and Encouragement for the 21st Century
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Rescooped by Roy Sheneman, PhD from Motivational Leadership
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The Business of Behavioral Economics

The Business of Behavioral Economics | 21st Century Leadership | Scoop.it

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight.

 

What's wrong with you? According to standard economic theory, which gives humans (perhaps too much) credit for making rational choices, those efforts should be enough to change your behavior. If you know the consequences but still get fat, you must want to be overweight.

 

“Losing $100 is more painful than gaining $100 is pleasurable”


Via Vicki Kossoff @ The Learning Factor, Graeme Reid
more...
Vicki Kossoff @ The Learning Factor's curator insight, August 13, 6:46 PM

Leslie John and Michael Norton explore how behavioral economics can help people overcome bad habits and change for the better.

Graeme Reid's curator insight, August 13, 10:00 PM

Interesting article on how behavioural economics can lead to behaviour change.

Rescooped by Roy Sheneman, PhD from Motivational Leadership
Scoop.it!

The Business of Behavioral Economics

The Business of Behavioral Economics | 21st Century Leadership | Scoop.it

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight.

 

What's wrong with you? According to standard economic theory, which gives humans (perhaps too much) credit for making rational choices, those efforts should be enough to change your behavior. If you know the consequences but still get fat, you must want to be overweight.

 

“Losing $100 is more painful than gaining $100 is pleasurable”


Via Vicki Kossoff @ The Learning Factor, Graeme Reid
more...
Vicki Kossoff @ The Learning Factor's curator insight, August 13, 6:46 PM

Leslie John and Michael Norton explore how behavioral economics can help people overcome bad habits and change for the better.

Graeme Reid's curator insight, August 13, 10:00 PM

Interesting article on how behavioural economics can lead to behaviour change.