"People don't buy what you do, but buy why you believe it."

 

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...


Belief...  


The law of diffusion of innovation:  TIVO, the single highest quality product on the market, great market conditions.  Yet a commercial failure.

For Dr. King's "I have a dream" speech, there where no invitations.  The focus was on belief.  250,000 people showed up to hear him speak.  They showed up for themselves for what they believed for America.  25% of the audience was white. 

“[Martin Luther King, Jr.] gave the ‘I have a dream’ speech, not the ‘I have a plan’ speech.” 


Via Deb Nystrom, REVELN