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21st Century Leadership
Leadership and Encouragement for the 21st Century
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Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling
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The Future Of Storytelling: Immersion, Integration, Interactivity, Impact

The Future Of Storytelling: Immersion, Integration, Interactivity, Impact | 21st Century Leadership | Scoop.it

As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content creators. Experimentation is all well and good, but what do audiences actually want? To answer this question, research group Latitude has interviewed 158 early adopters and compiled a report that forms the first phase of its The Future of Storytelling project.

 

This article popped up today and I really like the 4 "I's" that it says the best business stories bring to the table: immersion, integration, interactivity, and impact. All stories, if told really well, do this. They immerse the audience and teller in the experience of the story, facilitate integration of messages, are co-created experiences that often generate story sharing back-and forth (interactivity), and have an impact on both the teller and the audience.

 

These 4 "I's" I really like -- they help capture the intent and purpose of our business storytelling. If your stories are not hitting all 4 dimensions, go fix them!

 

The author Martin Bryant is framing his points here in the world of transmedia storytelling -- where stories are told across multiple technology formats. The results of the study shared here contain no surprises if one is familiar with the dynamics of storytelling however.

 

For example: people influencing the media or producers in the creation of stories. Well, that's been happen for a hundreds of years now. Yet I do agree that the rate and amount of access has increased with technology, all of which is a good thing.

 

So what's the take-away here? 


First -- focus on the 4 "I's" in any business storytelling you do in order to be successful. And expand your notions of what Interactivity, immersion, and integration can be. The info shared in the article might spark some ideas for you. If you are in business, are a blogger or content creator of any time, take these 4 "I's" to heart and do more of them.


Second -- stay tuned for the next part of this report that looks very promsing: "Latitude is currently working on phase two of its study, which it describes as “a large-scale international exploration focused on quantifying storytelling trends and opportunities, and understanding key audiences for multi-platform and transmedia experiences.”

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling
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Search Stories -- Cool & Easy Tool to Use For Biz Stories

Search Stories -- Cool & Easy Tool to Use For Biz Stories | 21st Century Leadership | Scoop.it

Welcome to the Search Stories Video Creator. Just type in your searches and select the kind of results that best communicate your story. Then, share your story with the world.

 

Ha ha ha -- I just spent several hours creating 7 very short videos about business storytelling -- and had a ton of fun using Google's Search Stories Video Creator!!

 

These are micro-stories, each with a beginning, middle, and an end.  All but 3 contain a context, premise, problem, and solution. And I'll re-do those 3 tomorrow so they are stories rather than promos.

 

See, you CAN share a mini-business story using some of these new technologies!

 

This tool is so easy to use it takes no time at all. And I now have a YouTube channel :)) 

 

What a total hoot. I couldn't stop giggling every time I made one. Go check them out and tell me what you think. Then go make some of your own!

 

http://www.youtube.com/channel/UCIh_gUpWhDmhdp0XuMFPQ_Q?feature=mhee 

 

Many many thanks to fellow curator Robin Good for adding this site to his collection where I found it at http://presentationtools.masternewmedia.org/ 


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Karen Dietz's comment, April 13, 2012 5:47 PM
Thank you Silvia!
Kim Zinke (aka Gimli Goose)'s comment, April 15, 2012 5:50 PM
Karen - this was a lot of fun! And I enjoyed watching the videos you created. It gave me some great ideas on how to create my own. - Thanks! Kim
Karen Dietz's comment, April 15, 2012 8:43 PM
Wonderful Kim! I have some more planned. So glad it gave you ideas for using it. Keep having fun :)
Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling
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The Power of Story -- short video

Stories are powerful. We put together this little demonstration to inspire our people make more emotional connections.

 

I love his short video about why stories work so well to make information meaningful and memorable!

 

I share it with you today for 2 reasons:

It looks like it would be a very simple video technique you could use for sharing your own business stories. If you need to demonstrate the power of storytelling in your work, share this video!

 

Hope this video gets your week off to a roaring start.


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Karen Dietz's comment, April 14, 2012 3:26 PM
Thanks for re-scooping this JD! Have a wonderful weekend :)
Karen Dietz's comment, April 22, 2012 8:57 PM
Thank you for re-scooping this Elena!
Karen Dietz's comment, April 23, 2012 5:35 PM
Thank you for re-scooping this Heiko!