21st Century Leadership
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21st Century Leadership
Leadership and Encouragement for the 21st Century
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Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling
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The Five Biggest Mistakes CEOs Make in Speaking (no stories)

The Five Biggest Mistakes CEOs Make in Speaking (no stories) | 21st Century Leadership | Scoop.it
Most CEOs are not inspiring. After years of working with leaders in business, it's hard to come to any other conclusion.

 

The 5 mistakes listed here are right on -- I experience them all the time when working with my coaching clients.

 

Number 4 is -- CEOs don't tell stories. That's for sure.

Number 5 is -- CEO's reading speeches instead of talking authentically with their audiences.

Number 3 is -- they are too stiff (that comes from not telling stories or not knowing how to tell stories)

Number 2 is -- they don't write their own material. No one can write your personal stories for you, BTW.

Number 1 is -- CEOs are not conveying a vision. Hey, we want to be inspired!

 

Well, for sure many business people of all types suffer from the same mistakes. So what to do? Find the stories you are passionate about telling, learn to tell them well and authentically, leave the notes at home, and please -- don't practice in front of a mirror! That's the kiss of death.

 

There are many more insights here in this article about how these mistakes show up for people, so go grab them.

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling
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How to Engage Your Customers and Employees [a road map for stories]

Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.

 

'Engagement' is dominating the business conversation these days because it is where the world is moving to. Everybody wants customer and employee engagement. Nice concept -- but how do you do it???

 

When I found this article, I said "Finally, here is how to think about this whole 'engagement' thing, and how to craft some next steps!"  The author clearly spells out what is involved in customer engagement.

 

The author Ray Wang shares 9 key components of successful engagement: 3 are people-centric values (the why & your starting point), 3 are delivery & communication styles (the how), and 3 are the right-time drivers (the when).

 

This is no easy task, and there's lots for you to figure out here as you grapple with these 9 components. I've already started making lists and jotting down ideas as I think about the culture of my small company, the community I serve and the steps I take to be credible (the 3 parts to the 3 people-centric values components).

 

Where do STORIES come into play? In how you connect with your communities (which stories to tell), the content you share, they are your catalysts, and your currencies -- which are all part of the 9 key components. Storytelling is woven through them all.

 

When you combine this article with the video from Amy O'Leary on "Beyond the Like Button: Digitally Addictive Storytelling & the Brain," http://www.youtube.com/watch?v=thVbdqY-cCg&feature=player_embedded you will move light years ahead in engaging customers and employees via stories and story sharing.

 

These 2 pieces are some of the best material I've curated lately -- and definitely keepers in my book.


Via Karen Dietz
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Karen Dietz's comment, May 16, 2012 5:49 PM
Thank you for re-scooping this article Jerry! Have a good week:)
Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling
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The Secret to Making Your Writing Stand Out Online

The Secret to Making Your Writing Stand Out Online | 21st Century Leadership | Scoop.it
Have you ever considered leveraging the ever-effective power of a good story when you write? Check out none other than this article to master the art!

 

This is a fabulous article with well written examples of online storytelling written for businesses.

 

I enjoy all the points the article makes about the power of sharing a well-crafted story online, and how to get started doing this yourself.

 

Modeling effective storytelling is one of the best ways to learn storytelling skills. This article has it in spades.

 

And it includes specific action steps and how-to's. And it's inspiring.

 

Once you read this you will understand how cool the Story Wheel app is (curated on this page), and hopefully get ideas for how to use it well as another way to share your business stories.


Via Karen Dietz
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Karen Dietz's comment, April 16, 2012 10:57 AM
Many thanks Hans! Hope you are having an awesome week :)
Karen Dietz's comment, April 16, 2012 12:52 PM
Thank you again Anna! Have an awesome week :)
Rescooped by Roy Sheneman, PhD from Just Story It! Biz Storytelling
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Create a Setting and Connect With Emotions -- Effective Biz Storytelling

Create a Setting and Connect With Emotions -- Effective Biz Storytelling | 21st Century Leadership | Scoop.it

I recently moved the delivery time of my beloved newsletter to be Sunday morning (well, that’s when it launches here, though my New Zealander and Australian friends all get it on Monday). In the process, I talked to people about sharing this information over breakfast, and with a “second cup of coffee” sometimes. I basically set a scene in the reader’s head that we were having a personal chat over breakfast.

 

Here's what I love about this article: it clearly articulates a particular piece of successful story crafting and story sharing on your blog. Or in fact, anywhere. with any content you are creating.

 

Author Chris Brogan's point here is all about how to leverage the story element of 'setting' to create an emotional connection with your readers.

 

Enjoy reading this article as Chris shares how he does this and why it is important.

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Below the Fold: Why Most Brands Will Suck at Storytelling

Below the Fold: Why Most Brands Will Suck at Storytelling | 21st Century Leadership | Scoop.it
"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.

 

I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.

 

There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending.  Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.

 

Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."

 

There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.


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Search Stories -- Cool & Easy Tool to Use For Biz Stories

Search Stories -- Cool & Easy Tool to Use For Biz Stories | 21st Century Leadership | Scoop.it

Welcome to the Search Stories Video Creator. Just type in your searches and select the kind of results that best communicate your story. Then, share your story with the world.

 

Ha ha ha -- I just spent several hours creating 7 very short videos about business storytelling -- and had a ton of fun using Google's Search Stories Video Creator!!

 

These are micro-stories, each with a beginning, middle, and an end.  All but 3 contain a context, premise, problem, and solution. And I'll re-do those 3 tomorrow so they are stories rather than promos.

 

See, you CAN share a mini-business story using some of these new technologies!

 

This tool is so easy to use it takes no time at all. And I now have a YouTube channel :)) 

 

What a total hoot. I couldn't stop giggling every time I made one. Go check them out and tell me what you think. Then go make some of your own!

 

http://www.youtube.com/channel/UCIh_gUpWhDmhdp0XuMFPQ_Q?feature=mhee 

 

Many many thanks to fellow curator Robin Good for adding this site to his collection where I found it at http://presentationtools.masternewmedia.org/ ;


Via Karen Dietz
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Karen Dietz's comment, April 13, 2012 5:47 PM
Thank you Silvia!
Kim Zinke (aka Gimli Goose)'s comment, April 15, 2012 5:50 PM
Karen - this was a lot of fun! And I enjoyed watching the videos you created. It gave me some great ideas on how to create my own. - Thanks! Kim
Karen Dietz's comment, April 15, 2012 8:43 PM
Wonderful Kim! I have some more planned. So glad it gave you ideas for using it. Keep having fun :)