I recently moved the delivery time of my beloved newsletter to be Sunday morning (well, that’s when it launches here, though my New Zealander and Australian friends all get it on Monday). In the process, I talked to people about sharing this information over breakfast, and with a “second cup of coffee” sometimes. I basically set a scene in the reader’s head that we were having a personal chat over breakfast.
Here's what I love about this article: it clearly articulates a particular piece of successful story crafting and story sharing on your blog. Or in fact, anywhere. with any content you are creating.
Author Chris Brogan's point here is all about how to leverage the story element of 'setting' to create an emotional connection with your readers.
Enjoy reading this article as Chris shares how he does this and why it is important.
Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Via Karen Dietz