Finally, let me plead directly with any readers who exercise power in the scholarly publication process — because you edit a journal or a book series, you work for a publisher or undertake editing for authors, or you are a powerful person in your professional academic association. Look hard at the rules, conventions and styles that you are currently applying. Can you honestly say that your legacy requirements meet contemporary needs and have adapted to the digital dissemination of scholarship? Are your citation rules designed in a ‘born digital’ way? Do they foster open access and the replicability of research by getting the full texts of source materials in front of readers in the most direct and simple way possible? If not, why not think about changing?