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21st_Century Good: Social and Content
What does it mean to be "Good"? Work, Relations, Social Media, Content and Fun.
Curated by Jack Varnell
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Canopy Labs Relaunches To Help Businesses Understand Their “Fuzzy” Customer Funnels

Canopy Labs Relaunches To Help Businesses Understand Their “Fuzzy” Customer Funnels | 21st_Century Good: Social and Content | Scoop.it
Y Combinator-backed Canopy Labs has relaunched with the aim of giving businesses a detailed understanding of customer journey, i.e., where a customer is in..
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Google Wallet, Softcard partner to take on Apple Pay | Agile Payments

Google Wallet, Softcard partner to take on Apple Pay | Agile Payments | 21st_Century Good: Social and Content | Scoop.it

Expanding the reach and impact of Google By Roger Cheng @CNET

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Expanding the reach and market diversity of Google through partnering with Verizon, AT&T, and T-Mobile. The target? Apple...

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What is a Merchant Account

What is a Merchant Account | 21st_Century Good: Social and Content | Scoop.it
Examining the types of merchant accounts, the types of businesses they correlate to and what to look for in rates for who you choose in providing yours.
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Which of the different kinds of Merchant Accounts is right for your business? 

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Fintech: Capitalizing on the significant “app”ortunity in small business (webinar) | Agile Payments

Fintech: Capitalizing on the significant “app”ortunity in small business (webinar) | Agile Payments | 21st_Century Good: Social and Content | Scoop.it
Check out this post from VentureBeat VB Webinar:With the pace of technological change, traditional banks simply haven’t been able to keep up with the growing demand for digital solutions from small businesses hungry to stay competitive and improve efficiencies .
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With the pace of technological change, traditional banks simply haven’t been able to keep up with the growing demand for digital solutions ...

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10 Things to Know When Opening a Merchant Account - Part 1 of 2 -

10 Things to Know When Opening a Merchant Account - Part 1 of 2 - | 21st_Century Good: Social and Content | Scoop.it
The first part in our series highlighting 10 essential facts that every business owner needs to know when it comes to opening a merchant account.
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Content marketing plan from London School of Marketing

Content marketing plan from London School of Marketing | 21st_Century Good: Social and Content | Scoop.it
Jack Varnell's insight:

. #Content marketing plan from London School of #Marketing http://ow.ly/IFyJU <> Excellent Resource

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New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | 21st_Century Good: Social and Content | Scoop.it

Across the six-month period of this analysis, we found that some post types did perform better than others. 

-  Lists and why-posts proved to have the most reliable social traction, averaging around 21,000 shares per month with a variance of less than 2.5%. 

-  What-posts were the riskiest format, showing a high variance of 13.45%

-  Further analysis of the six-month period revealed:Lists narrowly claimed the most social traction at 22.45%

-  Why-posts earned 22.32% of social traction.

-  Videos drew 18.94% of total shares and performed well in Q4.

-  How-to articles earned 18.42% of shares.

-  What-posts had the lowest social traction, earning 17.88% of total shares....


Via Jeff Domansky
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Nedko Aldev's curator insight, February 3, 3:07 AM

add your insight...

218
Sallie Burnett's curator insight, February 3, 9:27 AM

These stats give helpful insights into the type of content is popular on social media. As with any research, it gives you a benchmark to compare what your readers like and share.

 

Mike Allen's curator insight, February 4, 11:13 AM

Some great research into what works... now why?

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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | 21st_Century Good: Social and Content | Scoop.it

The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog.


Via Jeff Domansky, Moumita Dasgupta, massimo facchinetti, Lauren Moss
Jack Varnell's insight:

Interesting information #blogging

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Michael Seres's curator insight, December 2, 2014 9:36 AM

Is there the same power in health decisions? I think it is growing especially in peer to peer decision making. #nhssm

Smith_Lin's curator insight, December 3, 2014 10:46 AM

Very useful for marketing and brand enhancement

Rachel Turner Dool's curator insight, December 4, 2014 11:02 PM

Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.

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8 Tips For Managing A Social Media Crisis [INFOGRAPHIC]

8 Tips For Managing A Social Media Crisis [INFOGRAPHIC] | 21st_Century Good: Social and Content | Scoop.it
Comment

The key
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Social Network Data: Usage Trends, Demographic Profiles

Social Network Data: Usage Trends, Demographic Profiles | 21st_Century Good: Social and Content | Scoop.it
28% of online adults in the US use Pinterest, up from 21% who did so in August 2013.
42% of online women are Pinterest users, compared with just 13% of men

Via Kelly Lieberman
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Kelly Lieberman's curator insight, January 22, 12:59 PM
28% of online adults in the US use Pinterest, up from 21% who did so in August 2013.42% of online women are Pinterest users, compared with just 13% of men



Read more: http://www.marketingprofs.com/charts/2015/26875/social-network-data-usage-trends-demographic-profiles#ixzz3PZfp24yQ

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The Only Thing You Need to Know About Content Marketing Strategy

The Only Thing You Need to Know About Content Marketing Strategy | 21st_Century Good: Social and Content | Scoop.it

Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 25, 1:01 PM
Lacy Biggs says create value and readers will follow.
Darcy Bevelacqua's curator insight, January 26, 2:40 PM

Content marketing is getting more important -he are some tips on how to imporve what you are doing. 

Bruce McDuffee's curator insight, February 3, 12:04 AM

Absolutely - blogging is not a content marketing strategy.  Neither is social media.

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Facebook Marketing is Changing—Here’s What Small Businesses Can Do To Stay In The Game

Facebook Marketing is Changing—Here’s What Small Businesses Can Do To Stay In The Game | 21st_Century Good: Social and Content | Scoop.it
Facebook announced changes to how business’ posts will appear on News Feeds in 2015. To adjust to these changes, here are some Facebook marketing tips.
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Preparing Your Website For Google’s SSL Security Algorithm

Preparing Your Website For Google’s SSL Security Algorithm | 21st_Century Good: Social and Content | Scoop.it
Changing your website to HTTPS using a SSL certificate is a Google ranking signal to validate your business and insure the security of the Internet.
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Mobile Payment Systems: What’s Holding Consumers Back?

Mobile Payment Systems: What’s Holding Consumers Back? | 21st_Century Good: Social and Content | Scoop.it
Challenges stand in the way of consumers using mobile devices to pay in stores, including incompatible phones and lack of adoption by retailers.
Jack Varnell's insight:

@AgilePayment: Canopy Labs Relaunches To Help Businesses Understand Their “Fuzzy” Customer Funnels http://ow.ly/K1xR0

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What is an ACH payment transaction?

What is an ACH payment transaction? | 21st_Century Good: Social and Content | Scoop.it

"It’s a payment vehicle. Paper money and credit cards are also payment vehicles. Some might say PayPal is a payment vehicle also, but the underlying payment vehicles that actually transmit funds for a transaction are ACH and/or a credit card. ACH stands for Automated Clearing House, which is an electronic banking transaction network that’s regulated by NACHA."

Jack Varnell's insight:
Is your mind stuck in the credit card only world?
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Facebook Adds New Feature For Suicide Prevention

Facebook Adds New Feature For Suicide Prevention | 21st_Century Good: Social and Content | Scoop.it
Starting on Wednesday, Facebook is rolling out a new feature for suicide prevention.

The social media site is partnering with Now Matters Now, the National Suicide Prevention Lifeline, Save.org and Forefront: Innovations in Suicide Prevention, a ...
Jack Varnell's insight:

Facebook Adds New Feature For Suicide Prevention http://ow.ly/JI6iW  @800273TALK  @SAVEvoicesofedu #SuicidalThoughts @intheforefront

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Darkening, Then Brightening | Academy of American Poets

Darkening, Then Brightening | Academy of American Poets | 21st_Century Good: Social and Content | Scoop.it
Kim Addonizio,

 

"The sky keeps lying to the farmhouse,
lining up its heavy clouds
above the blue table umbrella,..."

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Darkening, Then Brightening | #Kim Addonizio, @Academy of American #Poets http://ow.ly/JqkgI

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Mobile security company Good Technology files for long-awaited IPO | Agile Payments

Mobile security company Good Technology files for long-awaited IPO | Agile Payments | 21st_Century Good: Social and Content | Scoop.it
Check out this post from VentureBeat Rumors of an initial public offering from Good Technology have been swirling around for at least a year. Now the company has finally decided to go for it. Today, the Sunnyvale, Calif.-based company submitted a public filing with the U.S. …
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Mobile security company Good Technology files for long-awaited IPO | Agile Payments ow.ly/Jbm7k

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Pinterest in Comparison to Facebook, Twitter and Instagram

Pinterest in Comparison to Facebook, Twitter and Instagram | 21st_Century Good: Social and Content | Scoop.it
Pinterest in Comparison to Facebook, Twitter and Instagram | HelloSociety Blog

Via Kelly Lieberman
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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | 21st_Century Good: Social and Content | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss
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corneja's curator insight, October 5, 2014 10:16 AM

Fotos, videos, viñetas, infografías... están ganando terreno al contenido escrito en redes sociales. Ese aumento del contenido visual ¿es un fenómeno exclusivo de las redes sociales?

Jolynn Oblak's curator insight, November 10, 2014 10:26 AM

This is the wave of the future. Using visual media to build brands and engagement and sites like Instagram and Pinterest will be at the forefront,

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Addressing Maslow's Hierarchy of Needs with Technology

Addressing Maslow's Hierarchy of Needs with Technology | 21st_Century Good: Social and Content | Scoop.it

Technology is way too often given a bad rap by administrators and educators as a distraction or a hazard for students.  When technology is integrated intentionally with foresight and with intention of addressing specific growth-oriented goals, it increases the potential to help students learn, develop, and grow in unique ways.  It can be used to help address the needs as described by Maslow.


Via Nik Peachey
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Mechanical Walking Space Man's curator insight, February 6, 5:08 AM

"The first rule is so important, it’s RULE 0.… The new thing is never as good as the old thing, at least right now. Soon, the new thing will be better than the old thing will be." Seth Godwin

 
Raquel Oliveira's curator insight, February 6, 2:19 PM

gosto da premissa que tecnologia não endereça/resolve necessidades emocionais, básicas na pirâmide aqui ilustrada.


A hierarquia tecnológica de segurança, sociabilização, cognição, estética, etc é um excelente passo a passo para utilização da tecnologia como ferramenta de aprendizagem.

Ivon Prefontaine's curator insight, March 2, 7:19 PM

This is a project which is ongoing. Maslow, like others i.e. Ellul, had reservations about computers, but his work is important in their uses.

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How to turn your visitors into brand ambassadors

How to turn your visitors into brand ambassadors | 21st_Century Good: Social and Content | Scoop.it
This infographic from Seychelle Media has tips for how to engage fans and convert them into evangelists.
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Why Pinterest Isn’t a Social Network – And That’s OK

Why Pinterest Isn’t a Social Network – And That’s OK | 21st_Century Good: Social and Content | Scoop.it
Pinterest a destination rather than a tool.

Via Kelly Lieberman
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donhornsby's curator insight, January 22, 1:13 PM
(From the article): Why Pinterest Strikes a Nice Balance Between Search, Discovery, and Social

If we REALLY want to be social on Pinterest, we can be. If we want to search for something specific, we can – and smart feed makes it really easy to filter more and more tightly. In fact, Pinterest has replaced Google as my go-to search engine for most personal searches. I would much rather look for “shin splint remedies” on Pinterest. Why? Because I like pictures  In the process I might discover a new blog to follow, some new gear to buy, or new pinners to follow or invite to my group board. My specific search often turns into a wonderland of discovery.

 

This balance works well for consumers AND marketers, making Pinterest a destination rather than a tool. The more time people spend on Pinterest, the better for businesses in the long run, and Pinterest seems committed to the kind of user experience that will guarantee that. Even promoted pins don’t seem to bother people too much  - AND they work great for getting affordable exposure to your content.

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Awarded Grant from Pulitzer Center on Crisis Reporting

Awarded Grant from Pulitzer Center on Crisis Reporting | 21st_Century Good: Social and Content | Scoop.it

The renowned Pulitzer Center on Crisis Reporting has awarded @CameronConaway  a grant. This will allow him to travel back to Varanasi, India, to write about the Ganges River from a variety of perspectives. 

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Jack Varnell's curator insight, January 24, 11:49 PM

. #HumanRights Champion @CameronConaway Awarded Grant from Pulitzer Center on Crisis Reporting http://ow.ly/HTa4S

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What Not To Post on Social Media: 5 Questions You Need To Ask Yourself Before You Publish

What Not To Post on Social Media: 5 Questions You Need To Ask Yourself Before You Publish | 21st_Century Good: Social and Content | Scoop.it

Knowing what not to post on social media is the key to your success. Create a vetting process to decide what not to post on social media with our flowchart- @Hootsuite  #GiveAHootDontPollute

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