"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound. One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion. This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".
Freelancing is the new normal. For you, our members, this fact will likely not come as much of a surprise. But now we have the numbers to prove it. Nearly 54 million Americans are now doing freelance work, according to a new study conducted by the independent research firm Edelman Berland and commissioned by Freelancers Union and Upwork. This is big. Not only are more Americans freelancing, but 60 percent of freelancers made the jump by choice -- up 7 percentage points from last year. This is mo
This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is.
Since it isn't fair to tease such a list and not share, here is my list of 10 Must Follow Scoopers:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.