Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you....
We're still thinking about our #ThinkContent summit and the great takeaways we got from brands like VICE, BuzzFeed, Cisco, Twitter, Spotify, Dr. Pepper, and Target. Since we realize a whole day of content marketing lessons can be a lot to wrap your head around, we distilled the best points from the day into this handy infographic on the hard-and-fast rules of content marketing.
Social media has changed the way we communicate with brands and individuals and impacted how we digest information. Because social media networks are free and accessible worldwide, it’s easy for anyone to post content – good or bad. Individuals are flooded with articles, images, updates, white papers and infographics from various people and organizations every …
"Include a call-to-action at the end of every blog post." You've heard it before, but you're not quite sure that it's helping. After all, it seems like nobody is activated by your calls. Are calls-to-action just myths perpetuated by content marketing gurus? Are they only effective for people or companies who already have large followings? Surprisingly, calls-to-action can be very effective, even if you don't have a large following. They can actually be a great way to get more followers, if you k
Jack Varnell's insight:
5 Ways To Make Your Calls-To-Action More Effective | Steve Lazuka | LinkedIn http://ow.ly/G0Njj
The renowned Pulitzer Center on Crisis Reporting has awarded @CameronConaway a grant. This will allow him to travel back to Varanasi, India, to write about the Ganges River from a variety of perspectives.
As marketers, we're on the frontlines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're kicking off our weekly marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Think of this as "the Skimm of marketing," because, let's be honest, ain't nobody got time to read everything all the time. Here are the most important marketing stories this week:
Yea I said it.Most people act like a 19 year old teenager as Gary Vee says. You try to “hit it” on the first date, or in other words, you try to make the sale on your first comment- post- video.Take a look at this guy below. No offense to him but he is acting like that kid in Highschool we all knew. You know…. The one that instead of try to strategically ask that pretty girl (Gary Vee in this case) on a date or have a meaningful conversation he went for “Would you go out with me?” On social on t
Jack Varnell's insight:
Most people in Social try to "Hit It" on the first Date! | Shannon Horton III | LinkedIn http://ow.ly/G0yuL
"There's more to a retailer's holiday social media strategy than posting photos and advertising discounts. Small and independent retailers are getting more aggressive in using Facebook, Pinterest and Instagram in preparation for the important holiday sales season and beyond."