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Climate Experts To World: Act Boldly Now, or Pay Severely Later

Climate Experts To World: Act Boldly Now, or Pay Severely Later | 21st_Century Good: Social and Content | Scoop.it

There is still time to avert worst impacts of climate change, but that means serious action and less talk

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21st_Century Good: Social and Content
What does it mean to be "Good"? Work, Relations, Social Media, Content and Fun.
Curated by Jack Varnell
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Social Network Data: Usage Trends, Demographic Profiles

Social Network Data: Usage Trends, Demographic Profiles | 21st_Century Good: Social and Content | Scoop.it
28% of online adults in the US use Pinterest, up from 21% who did so in August 2013.
42% of online women are Pinterest users, compared with just 13% of men

Via Kelly Lieberman
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Kelly Lieberman's curator insight, January 22, 12:59 PM
28% of online adults in the US use Pinterest, up from 21% who did so in August 2013.42% of online women are Pinterest users, compared with just 13% of men



Read more: http://www.marketingprofs.com/charts/2015/26875/social-network-data-usage-trends-demographic-profiles#ixzz3PZfp24yQ

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The Only Thing You Need to Know About Content Marketing Strategy

The Only Thing You Need to Know About Content Marketing Strategy | 21st_Century Good: Social and Content | Scoop.it

Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 25, 1:01 PM
Lacy Biggs says create value and readers will follow.
Darcy Bevelacqua's curator insight, January 26, 2:40 PM

Content marketing is getting more important -he are some tips on how to imporve what you are doing. 

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Facebook Marketing is Changing—Here’s What Small Businesses Can Do To Stay In The Game

Facebook Marketing is Changing—Here’s What Small Businesses Can Do To Stay In The Game | 21st_Century Good: Social and Content | Scoop.it
Facebook announced changes to how business’ posts will appear on News Feeds in 2015. To adjust to these changes, here are some Facebook marketing tips.
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Preparing Your Website For Google’s SSL Security Algorithm

Preparing Your Website For Google’s SSL Security Algorithm | 21st_Century Good: Social and Content | Scoop.it
Changing your website to HTTPS using a SSL certificate is a Google ranking signal to validate your business and insure the security of the Internet.
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5 Laws Of Content Marketing (Infographic)

5 Laws Of Content Marketing (Infographic) | 21st_Century Good: Social and Content | Scoop.it
We're still thinking about our #ThinkContent summit and the great takeaways we got from brands like VICE, BuzzFeed, Cisco, Twitter, Spotify, Dr. Pepper, and Target. Since we realize a whole day of content marketing lessons can be a lot to wrap your head around, we distilled the best points from the day into this handy infographic on the hard-and-fast rules of content marketing.
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7 Best Content Marketing Tools to Use in 2015 | SEJ

7 Best Content Marketing Tools to Use in 2015 | SEJ | 21st_Century Good: Social and Content | Scoop.it
Now is the time to invest in developing and implementing your content marketing strategies. Here are 7 content marketing tools you can use in 2015.
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6 Tips for Writing Effective Social Media Content

6 Tips for Writing Effective Social Media Content | 21st_Century Good: Social and Content | Scoop.it
Social media has changed the way we communicate with brands and individuals and impacted how we digest information. Because social media networks are free and accessible worldwide, it’s easy for anyone to post content – good or bad. Individuals are flooded with articles, images, updates, white papers and infographics from various people and organizations every …
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donhornsby's curator insight, January 7, 7:53 AM

This is an excellent primer of the important of writing effective content for the social media world!

 

(From the article): Quickly catching someone’s attention is of utmost importance for brands with goals like driving traffic and generating revenue. The quality of the information is priority, but there are several criteria that outline best practices for how to present the content. This post outlines:

 

How to quickly grab the reader’s attentionHow to write effective, engaging copy that your audience wants to read
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Twitter Users Can Now Track Tweet Impressions, Engagement Numbers Right In The iOS App

Twitter Users Can Now Track Tweet Impressions, Engagement Numbers Right In The iOS App | 21st_Century Good: Social and Content | Scoop.it
Twitter has once again expanded access to its analytics data, today introducing the ability to view your "tweet activity" on mobile. In the latest version of..
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5 Ways To Make Your Calls-To-Action More Effective

5 Ways To Make Your Calls-To-Action More Effective | 21st_Century Good: Social and Content | Scoop.it
"Include a call-to-action at the end of every blog post." You've heard it before, but you're not quite sure that it's helping. After all, it seems like nobody is activated by your calls. Are calls-to-action just myths perpetuated by content marketing gurus? Are they only effective for people or companies who already have large followings? Surprisingly, calls-to-action can be very effective, even if you don't have a large following. They can actually be a great way to get more followers, if you k
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5 Ways To Make Your Calls-To-Action More Effective | Steve Lazuka | LinkedIn http://ow.ly/G0Njj

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Developing Your Content Marketing Strategy: What You Need to Know

Developing Your Content Marketing Strategy: What You Need to Know | 21st_Century Good: Social and Content | Scoop.it
In our first "Back to Basics" post, we discussed goals and mission statements. This week learn what you need to know to develop your content marketing strategy.
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2014: The Year We Put “Just” In Front Of Malaria

2014: The Year We Put “Just” In Front Of Malaria | 21st_Century Good: Social and Content | Scoop.it
Unchecked privilege, fear, and nationalism perpetuate an illusion of separateness, preventing the eradication of infectious diseases. Continue Reading →
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2014: The Year We Put “Just” In Front Of #Malaria | @STIRJournal http://ow.ly/Eq978 via @CameronConaway 

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YouTube’s long-awaited music subscription service launches, and the first 6 months are free for invitees

YouTube’s long-awaited music subscription service launches, and the first 6 months are free for invitees | 21st_Century Good: Social and Content | Scoop.it
Look out Spotify: Google has officially announced a new music subscription service that takes advantage of YouTube’s vast collection of music and existing relationships with labels.
Jack Varnell's insight:

YouTube’s long-awaited #music subscription service launches, and the first 6 months are free for invitees — http://ow.ly/EbuEO ;

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Why Pinterest Isn’t a Social Network – And That’s OK

Why Pinterest Isn’t a Social Network – And That’s OK | 21st_Century Good: Social and Content | Scoop.it
Pinterest a destination rather than a tool.

Via Kelly Lieberman
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donhornsby's curator insight, January 22, 1:13 PM
(From the article): Why Pinterest Strikes a Nice Balance Between Search, Discovery, and Social

If we REALLY want to be social on Pinterest, we can be. If we want to search for something specific, we can – and smart feed makes it really easy to filter more and more tightly. In fact, Pinterest has replaced Google as my go-to search engine for most personal searches. I would much rather look for “shin splint remedies” on Pinterest. Why? Because I like pictures  In the process I might discover a new blog to follow, some new gear to buy, or new pinners to follow or invite to my group board. My specific search often turns into a wonderland of discovery.

 

This balance works well for consumers AND marketers, making Pinterest a destination rather than a tool. The more time people spend on Pinterest, the better for businesses in the long run, and Pinterest seems committed to the kind of user experience that will guarantee that. Even promoted pins don’t seem to bother people too much  - AND they work great for getting affordable exposure to your content.

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Awarded Grant from Pulitzer Center on Crisis Reporting

Awarded Grant from Pulitzer Center on Crisis Reporting | 21st_Century Good: Social and Content | Scoop.it

The renowned Pulitzer Center on Crisis Reporting has awarded @CameronConaway  a grant. This will allow him to travel back to Varanasi, India, to write about the Ganges River from a variety of perspectives. 

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Jack Varnell's curator insight, January 24, 11:49 PM

. #HumanRights Champion @CameronConaway Awarded Grant from Pulitzer Center on Crisis Reporting http://ow.ly/HTa4S

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What Not To Post on Social Media: 5 Questions You Need To Ask Yourself Before You Publish

What Not To Post on Social Media: 5 Questions You Need To Ask Yourself Before You Publish | 21st_Century Good: Social and Content | Scoop.it

Knowing what not to post on social media is the key to your success. Create a vetting process to decide what not to post on social media with our flowchart- @Hootsuite  #GiveAHootDontPollute

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This Week In Content Marketing Headlines, Jan. 12-16

This Week In Content Marketing Headlines, Jan. 12-16 | 21st_Century Good: Social and Content | Scoop.it
As marketers, we're on the frontlines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're kicking off our weekly marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Think of this as "the Skimm of marketing," because, let's be honest, ain't nobody got time to read everything all the time.
Here are the most important marketing stories this week:

70% of Marketers Will...
Jack Varnell's insight:

This Week In @Content Marketing Headlines, Jan. 12-16 http://ow.ly/HxStB  @NewsCred 

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Are U.S. Spy Leaks Tripping Up EU Data Privacy Laws? - FleishmanHillard

Are U.S. Spy Leaks Tripping Up EU Data Privacy Laws? - FleishmanHillard | 21st_Century Good: Social and Content | Scoop.it
NSA spying leaks may be fueling tougher EU data privacy laws—and ones without borders, Laurence Modrego argues.
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How Blogging Affects Your Bottom Line

How Blogging Affects Your Bottom Line | 21st_Century Good: Social and Content | Scoop.it
What’s the biggest factor that's stopping you from blogging? Chances are it’s your lack of faith that blogging will produce revenue. The last thing you
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The Freelancer, by Contently

The Freelancer, by Contently | 21st_Century Good: Social and Content | Scoop.it
“The freelance writer is a man who is paid per piece or per word or perhaps.” -Robert Benchley, quoted 1950. Freelancers have come a long way since 1950 (f
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How Google Works #12experts | WordStream

How Google Works #12experts | WordStream | 21st_Century Good: Social and Content | Scoop.it
Have you ever wondered how Google works? Learn how Google's search engine works in this interactive infographic.
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Most people in Social try to "Hit It" on the first Date!

Most people in Social try to "Hit It" on the first Date! | 21st_Century Good: Social and Content | Scoop.it
Yea I said it.Most people act like a 19 year old teenager as Gary Vee says. You try to “hit it” on the first date, or in other words, you try to make the sale on your first comment- post- video.Take a look at this guy below. No offense to him but he is acting like that kid in Highschool we all knew. You know…. The one that instead of try to strategically ask that pretty girl (Gary Vee in this case) on a date or have a meaningful conversation he went for “Would you go out with me?” On social on t
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Most people in Social try to "Hit It" on the first Date! | Shannon Horton III | LinkedIn http://ow.ly/G0yuL

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Beginners Guide to Content Marketing

Beginners Guide to Content Marketing | 21st_Century Good: Social and Content | Scoop.it
One of the most popular topics when it comes to digital marketing is content marketing.  The concept has been around for quite a while but it seems that people/businesses haven’t taken notice of i…
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Ready to Publish Content? Review 13-point Checklist

Ready to Publish Content? Review 13-point Checklist | 21st_Century Good: Social and Content | Scoop.it
To make sure your published content is always at its error-free best, keep this 13-point content marketing checklist on hand. And use it!
Jack Varnell's insight:

Ready to Publish Content? @HeidiCohen Reviews 13-point Checklist http://ow.ly/FaQvp @cmicontent

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Small businesses step up holiday social media game

Jack Varnell's insight:

"There's more to a retailer's holiday social media strategy than posting photos and advertising discounts. Small and independent retailers are getting more aggressive in using Facebook, Pinterest and Instagram in preparation for the important holiday sales season and beyond."

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