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A (Scary) Cautionary Tale

A (Scary) Cautionary Tale | 21st_Century Good: Social and Content | Scoop.it

How many more cautionary tales can we afford, we wonder, before we have no planet?  It turns out B.P.'s Deepwater Horizon spill of almost five million gallons of oil wasn't nearly as disastrous as the two million gallons of dispersants used to clean it up

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21st_Century Good: Social and Content
What does it mean to be "Good"? Work, Relations, Social Media, Content and Fun.
Curated by Jack Varnell
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What's the ROI of a Content Operation? [Infographic] - Kapost Content Marketeer

What's the ROI of a Content Operation? [Infographic] - Kapost Content Marketeer | 21st_Century Good: Social and Content | Scoop.it
If you want to see your content drive business for your organization, investing in its production is a must. But it's not enough. You need to invest in bui
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The Internet's Original Sin

The Internet's Original Sin | 21st_Century Good: Social and Content | Scoop.it
It's not too late to ditch the ad-based business model and build a better web.
Jack Varnell's insight:

Hendrik Goltzius' "The Fall of Man" (1616) (Wikimedia Commons)

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Planning a Trip Using Pinterest

Planning a Trip Using Pinterest | 21st_Century Good: Social and Content | Scoop.it
When planning a trip, you probably use guidebooks, Google and maybe even Facebook to get recommendations from friends, but next time you’re planning a trip add Pinterest to your list of travel too

Via Kelly Lieberman
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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | 21st_Century Good: Social and Content | Scoop.it
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web anal…
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A map of content marketing tools available to online marketers. My hope is that this will help guide you through the many content marketing technologies and tools alike to the right one that fits your needs.

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The White House Recently Completed a Study on Big Data Privacy: Do You Care? | SmartData Collective

The White House Recently Completed a Study on Big Data Privacy: Do You Care? | SmartData Collective | 21st_Century Good: Social and Content | Scoop.it
With today’s big data technologies, it’s becoming easier to re-identify individuals from this anonymized data. Programming techniques have been and continue to be developed to pull these anonymized pieces back together from one or more data sets.
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The 2014 Mid-Year Digital Traffic Report - Define Media Group

The 2014 Mid-Year Digital Traffic Report - Define Media Group | 21st_Century Good: Social and Content | Scoop.it
With 2014 now more than halfway done, we wanted to provide an update on the major search and social trends we're seeing across our network.
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Why Content Marketing Is Like A Dinner Party

Why Content Marketing Is Like A Dinner Party | 21st_Century Good: Social and Content | Scoop.it

...This is not unlike your content marketing plan – combining the right elements to serve the right solution at the right time (à la Google’s “zero moment of truth”).

 

In short, brands are in charge of creating a digital banquet that will delight their target audience.


To do that, you need the chef – the digital marketer, to orchestrate the main dish, the content, served up with “SEO sauce,” a combination of art and technique.Let’s explore these ideas more....


Via Jeff Domansky
Jack Varnell's insight:

"combining the right elements to serve the right solution at the right time "

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Jeff Domansky's curator insight, August 2, 7:51 AM

Here's how content marketing is like a dinner party and basic advice for serving it right

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How to Find the Right Writer for Content Creation

How to Find the Right Writer for Content Creation | 21st_Century Good: Social and Content | Scoop.it
Many B2B organizations are outsourcing content creation to stay in step with consumers' voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Onlin...
Jack Varnell's insight:

 

According to CMI’s 2014 B2B Content Marketing research report, 55 percent of B2B businesses are challenged with producing enough content, and 47 percent are struggling to produce the kind of content that engages.

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14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology | 21st_Century Good: Social and Content | Scoop.it
Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofi...
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14 Must-Know Stats About Fundraising, #SocialMedia, and #Mobile Technology http://ow.ly/yVlT2

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Visual Storytelling

Visual Storytelling | 21st_Century Good: Social and Content | Scoop.it
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Site Highlights How to Engage...

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Social Media Matters: Pin this: How the big brands promote on Pinterest - Kansas City Business Journal

Social Media Matters: Pin this: How the big brands promote on Pinterest - Kansas City Business Journal | 21st_Century Good: Social and Content | Scoop.it
As Pinterest starts rolling out paid promotions, check out these best practices by some bigger brands to see how you can get it right for your business.
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New Report Reveals Just How Drastically Brand Engagement is Plummeting on Facebook

New Report Reveals Just How Drastically Brand Engagement is Plummeting on Facebook | 21st_Century Good: Social and Content | Scoop.it
According to a new report from Simply Measured, the total engagement for the top 10 most-followed brands on Facebook has declined 40 percent year-over-year—even as brands have increased the amount of content they're posting by 20.1 percent.
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Crowdfunding, Web 2.0 with purpose . CrowdFund Beat

Crowdfunding, Web 2.0 with purpose . CrowdFund Beat | 21st_Century Good: Social and Content | Scoop.it
June 7, 2014 by Dewayne Jackson, I really enjoy seeing people create crowdfunding projects. If you’re unfamiliar with crowdfunding, websites like Kickstart
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the npr social media desk

the npr social media desk | 21st_Century Good: Social and Content | Scoop.it
Sharing What We Learn in the Social Space
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Growth Hacking is Bullshit - Inside Intercom

Growth Hacking is Bullshit - Inside Intercom | 21st_Century Good: Social and Content | Scoop.it
Real growth comes from somewhere deeper than growth hacking. Growth at your company should be everyone's job. It's too important to hack it.
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What Robin Williams Taught Us About Teaching

What Robin Williams Taught Us About Teaching | 21st_Century Good: Social and Content | Scoop.it
Is a teacher someone who has all the answers or someone who helps us find them?
Jack Varnell's insight:

Oh Captain, My Captain...

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3 Reasons To Stop Complaining About Facebook Messenger

3 Reasons To Stop Complaining About Facebook Messenger | 21st_Century Good: Social and Content | Scoop.it
Everyone's complaining about Facebook Messenger. It's not a big deal as everyone thinks. Here's why.
Jack Varnell's insight:

I remember the day like it was yesterday. Facebook had just rolled out it’s News Feed as a part of its “facelift” in an effort to create more conversation, engagement, and reduction of social friction among its users. 

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43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog

43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog | 21st_Century Good: Social and Content | Scoop.it
In the past, most of us have made an educated guess at “How To Create Viral Content”. Here are tips for creating viral content campaigns based on research
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12 Tips and Tools for Better Facebook Management

12 Tips and Tools for Better Facebook Management | 21st_Century Good: Social and Content | Scoop.it

A recent small business survey suggests businesses are increasing their use of social media. They are also seeing increasing return on investment. The survey also shows small businesses continue to struggle with maintaining their Facebook management. This is despite the fact that, at 1 billion members, the Facebook audience remains the largest in social media.

 

Below, we’ve collected 12 Facebook management tips and tools. We hope they help you make the most of of your Facebook efforts....


Via Jeff Domansky
Jack Varnell's insight:

...make the most of of your Facebook efforts....

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Jeff Domansky's curator insight, August 1, 10:32 AM

Still struggling with maintaining your Facebook presence? If that's you, check out these Facebook management tips and tools.

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How Saying "No" Can Strengthen Your Client Relationship | Social Media Today

How Saying "No" Can Strengthen Your Client Relationship | Social Media Today | 21st_Century Good: Social and Content | Scoop.it
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In order to keep your customers paying you on time – and happy to do so – you need to proactively maintain your relationship with them. And in order to keep up a good relationship with your clients, you need to be able to say “no” in the right situation.

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How To Leverage Your Creatures of Content

'Creatures of Content' is a new term/project I've coined to describe the modern consumer's content creation habits. Here's How To Leverage Those Habits.
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Social Media and Regulation Possibilities | Social Media Today

Social Media and Regulation Possibilities | Social Media Today | 21st_Century Good: Social and Content | Scoop.it
We invited Joanna Belbey of Actiance, Inc., Tom Chernaik of Command Post, and DeShelia Spann, Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry, on Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.
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Elon Musk Gives Tesla's Patents to Open Source Movement | Big Think TV | Big Think

Elon Musk Gives Tesla's Patents to Open Source Movement | Big Think TV | Big Think | 21st_Century Good: Social and Content | Scoop.it
In an exciting development for electric cars, Elon Musk, the C.E.O. of Tesla Motors, has announced on the company's blog that he's making all of Telsa's patents public in the spirit of innovation. 
Musk writes:     

Yesterday, there was a wall of Tesla patents in the lobby of our Palo Alto ...
Jack Varnell's insight:

Think DOD, Auto Co's & Energy-Gas Care About You & Earth? Musk Gives #Tesla 's Patents to Open Source ... @BigThink http://ow.ly/y4cCt

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10 Tips for Creating Content That Converts Like a Champ

10 Tips for Creating Content That Converts Like a Champ | 21st_Century Good: Social and Content | Scoop.it
We know that content marketing is about making useful information available to our audience. But it's also about making money for our businesses. So we're always looking for strategies for creating...
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A 10-point address of the 10 approaches you can use to increase conversions when creating content or writing copy.

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Crowdfunding For Family -

Crowdfunding For Family - | 21st_Century Good: Social and Content | Scoop.it
Chasing a dream in order to live a passion ...
Jack Varnell's insight:

. #Crowdfunding For Family - http://ow.ly/xSpXd LIVE @MetrosonicNY shoutout to @GlobalM4L and Dr Kiki.

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