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Maximizing Prepaid Potential

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Synopsis
 The report provides market analysis, information and insights on the growing opportunities in the global prepaid card market, including:
 • An overview of key markets and descriptions of prepaid applications and the business cases underpinning their existence
 • Coverage of marketing and design considerations for prepaid card issuers
 • Various case studies that draw on the successes and failures of different programs that can be used to create strategic recommendations for competitors
 • Presentation of case study findings targeted at companies aiming to expand and develop their businesses, and for prospective issuers who are intending to enter the sector
 
 Summary
 The prepaid industry is highly fragmented between financial institutions, retailers and specialty companies; it is also a new and rapidly growing area in many regions. Both the European and American markets are forecast to record appreciable growth in the prepaid sector over the next decade. In general, the growth outlook is favorable and competition is set to increase as new competitors, such as J.P. Morgan Chase & Co. (JPM), U.S. Bancorp (USB) and American Express Co. (AXP), are attempting to expand their respective market shares. There is a groundswell of support for the prepaid sector from large cards associations, and several important competitors have made prepaid an important component of their growth strategies.
 
 Scope
 This report will provide you with:
 • A comprehensive analysis of the global prepaid market
 • Current values for European and US markets and their growth prospects
 • Case studies of successful prepaid programs from across the world
 • Exhaustive summary of the key trends, drivers and challenges
 • Strategy recommendations and best practices in the global prepaid industry
 • Future trends and developments in the prepaid card industry
 
 Reasons To Buy
 • Make strategic business decisions based on global prepaid market trends
 • Understand the key market trends and growth opportunities
 • Assess entry strategies
 • Gain insights into the current marketing strategies used by banks and prepaid card companies
 • Gain insights into potential profitability drivers
 
 Key Highlights
 • Appreciable growth expected in the European and American prepaid card markets. Gradual, but steady growth expected in emerging market economies.
 • Online retail market to drive the use of prepaid and debit cards.
 • Unbanked customers form the primary cardholding base for prepaid cards, and are the largest growth segment for the industry.
 • Entry of non-banking companies to support the growth of the prepaid card market.
 • Legal and regulatory changes have the potential to radically alter the prepaid market in certain countries.

 

Table of Contents :

 

1 Executive Summary
 2 Introduction
 2.1. Market Overviews and Surveys
 2.2. Global Prepaid Cards Market
 2.3. The US Market
 2.4. The European Market
 3 Types of Prepaid Cards
 3.1. Travel Cards
 3.2. Gift Cards
 3.3. Private Label Cards
 3.4. Gasoline Cards
 3.5. Payroll Cards
 3.5.1. Prepaid payroll prospects
 3.5.2. Fees
 3.5.3. Legal issues
 3.6. Remittance and Money Transfer Cards
 3.7. Government Benefit Cards
 3.8. Insurance/Emergency Cards
 3.9. Transport Cards
 3.10. General Purpose Cards
 3.11. Youth Cards
 3.12. Other Cards
 4 The Business Case for Prepaid Cards
 4.1. Different Cards, Different Business Models
 4.2. Replacement vs Development
 4.3. Value, Volume and Scale
 4.4. Drivers of Profitability for Prepaid Cards
 4.5. Prepaid Card Costs and Potential Liabilities
 4.6. Linking Prepaid Cards with Strategic Goals
 4.7. The Prepaid Customer Value Proposition
 5 Prepaid Marketing and Distribution
 5.1. One Card, Multiple Customers
 5.2. Specialized Vs Mass Market Marketing
 5.3. Loyalty Programs
 5.4. Card Personalization
 5.5. Affinity Marketing

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