Emerging Opportunities in Poland’s Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape | Market Research Reports | 2016 : Market Databook || Road Infrastructure Construction in Mexico to 2016 | Scoop.it

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Emerging Opportunities in Poland’s Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

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Synopsis

The report provides market analysis, information and insights into Poland’s cards and payments market, including:
• Current and forecast values for each segment of Poland’s cards and payments market including debit cards, credit cards, prepaid cards and charge cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Poland’s cards and payments market
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards
• Competitive landscape of Poland’s cards and payments market

Summary

The Polish cards industry grew positively during the review period at a CAGR of 6.89% and is expected to continue to do so over the forecast period. There were declines in the credit and charge card categories during the review period. The credit cards category is expected to grow only nominally during the forecast period, while charge cards are expected to continue to decline, although at a lesser rate than during the review period. Prepaid cards display huge potential for growth during the forecast period and are forecast to grow at a CAGR of 15.50% during the forecast period. The emergence of contactless payments has encouraged card use among consumers. Contactless payments enable quick processing of transactions and better security than chip-based cards. Contactless card terminals are increasingly being installed in retail outlets, transport networks and government offices. MasterCard’s PayPass enables card-based payments at retail outlets such as McDonalds, Mercer's Coffee and EuroApteka, and also allows payments through mobile phones. A recent initiative by First Data is expected to extend contactless payments to parking lots. Contactless cards are issued a one-time CVV number for authorizing transactions.

Scope

• This report provides a comprehensive analysis of Poland’s cards and payments market
• It provides current value for Poland’s cards and payments market for 2011 and forecast figures for 2016
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting Poland’s cards and payments industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions.
• It profiles the major banks in Poland’s cards and payments market

Reasons To Buy

• Make strategic business decisions using historic and forecast market data related to Poland’s cards and payments market and each market within it
• Understand the key market trends and growth opportunities within Poland’s cards and payments market
• Assess the competitive dynamics in Poland’s cards and payments market
• Gain insights into the marketing strategies used for selling various types of cards in Poland
• Gain insights into key regulations governing Poland’s cards and payment market

Table of Contents :

1 Executive Summary
2 Attractiveness and Future Prospects of the Cards and Payments Industry
3 Analysis of Cards and Payments Industry Drivers
3.1 Macroeconomic Drivers
3.1.1 Household consumption expenditure
3.1.2 Falling unemployment
3.1.3 Total investment outlays
3.1.4 Reference interest rate
3.1.5 Average monthly gross wages
3.2 Infrastructure Drivers
3.2.1 Internet penetration
3.2.2 Near field communication (NFC) platforms in smartphones
3.2.3 Contactless terminals
3.2.4 MasterCard PayPass
3.3 Business Drivers
3.3.1 Card charges reduction
3.3.2 Social gifting firms
3.3.3 Virtual payment cards
3.3.4 Digital banks
3.4 Consumer Drivers
3.4.1 Customized contactless fan cards
3.4.2 Contactless payments in transport networks
3.4.3 Growth of consumer loans
3.4.4 Growth of e-commerce
3.5 Card Fraud Statistics
3.5.1 By channel
3.6 Regulatory Framework
3.6.1 Rules under the Electronic Payments Instruments Act, 2002
3.6.2 Central Bank initiative to reduce card charges
3.6.3 Prospective regulatory standards in Poland’s cards and payments industry
4 Emerging Consumer Attitudes and Trends

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