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Overview of Animation Industry in India

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Summary:

The Animation Industry in India though a late starter, is considered as one of the fastest growing segments of the entertainment and media industry. The Animation Industry in India gained significance as an outsourced destination for animation work due to low cost, skilled labour as its many advantages. In the recent past Indian animation companies and animation studios have been moving up the value chain to create their own intellectual property rights with Hanuman, Roadside Romeo, etc. and partnering with international studios to produce animated properties for the global audience.Though a majority of the work done by the animation industry in India is outsourced work, this is expected to change in the future with increased demand from the domestic entertainment industry. The Indian animation industry in 2007 was estimated at USD 0.31 billion and is expected to grow at CAGR 24% to reach USD 0.94 billion by 2012. (Source:Ficci-PwC Entertainment and Media report 2008).

The Indian animation industry in 2007 was estimated at USD 0.31 billion and is expected to grow at CAGR 24% to reach USD 0.94 billion by 2012. (Source:Ficci-PwC Entertainment and Media report 2008)

This report presents an overview of the Animation Industry in India, Segments, Trends, Leading Players, Animation companies, animation studios and animation courses in India alongwith a SWOT analysis of the Animation Industry in India.

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