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Online Matrimony Market in India 2012

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The recession-proof wedding market in India is getting aggregated in degrees into the online space at a considerable rate thereby opening the floodgates of opportunities for the online matrimonial market towards growth. A tool for searching prospective customers, online matrimonial sites offer the comfort and choice of millions of prospects along with information about the same. Added features in the likes of allowing interaction along user interface that newspaper classifieds fail to provide have worked to facilitate higher adoption of such services.

The report begins with an introduction to the wedding market along with its market size and growth as well as a split between online and offline matchmaking market. It is then followed by an overview of the online matrimony market along with its market size and certain other inputs about the market. The business model section in the report talks about the strategy adopted by players so as to operate in the highly competitive market environment. Of late, some of the top players have revamped their business models by incorporating a brick-and-mortar version of their online business, wherein a chain of physical offices is established on a pan-India basis. These offices are generally set up on a franchisee model. The primary intention behind this strategy is to amplify the market reach by catering to the needs of the audiences with prejudice for online matrimony or do not have access to internet. This section is immediately followed by the revenue model portion which provides information pertaining to the typical revenue model followed by online matrimony businesses. Furthermore, to provide a deeper insight, revenue model of an online matrimony business has been compared with an average e-commerce business, thereby highlighting the difference in the operating margins and profitability achieved. The section ends with a snapshot of the benefits’ trade-off between the online and offline matrimony market and a comparison of the tariff rates between the two media.

An analysis of the drivers and challenges brings forth the major factors influencing the market. The major drivers identified include high internet usage, significant uptake of mobile internet, massive presence of portable devices, favorable demographics such as suitable age distribution & rising education levels and increased broadband penetration in India. While these factors can be termed as growth drivers there are certain factors that act as impediments to the sector including competition from offline market, language barrier, rural urban barrier and lack of physical infrastructure, low penetration of net banking, poor internet services and presence of fake profiles.

 

The next section speaks about the industry of technological trends which begins with the role of social media marketing that takes the sector forward towards more visibility and thereby growth. Key inputs in this sector include growth of digital advertising, social networking and penetration and certain other parameters that define and streamline the market. The section primarily talks about the various technological advancements seen in the market. Primarily players are shifting their focus mainly on the usage of social media as a platform to connect to a large chunk of audience. Additionally, players are also optimistic about the incorporation of advanced artificial intelligence programs with their online portals. These programs are designed to facilitate better profile searching and deliver enhanced customer satisfaction.

 

Table of Contents :

Slide 1: Executive summary
Introduction
Slide 2: Wedding Market – Introduction & Overview, Market Size (2010-2015e), Match Making Market Segmentation (2005 & 2011)
Market Overview
Slide 3-5: Online Matrimonial Market – Introduction & Snapshots, Market Size (2011-2016e), Profile Registrations (2011 & 2012), Profile Demographic Split, Geographic Split and Online Matrimony Players Market Share
Slide 6: Business Model
Slide 7: Revenue Model
Slide 8: Benefits of online over offline medium
Slide 9: Online v/s offline matrimony – Tariffs
Major Drivers
Slide 10: Drivers’ Summary
Slide 11-19: Drivers
Major Challenges
Slide 20: Challenges’ Summary
Slide 21-27: Challenges
Industry/ Technology Trends
Slide 28-31: Social Media Marketing
Slide 32: Technology Trends
Traffic Statistics
Slide 33-34: Summary
Slide 35: Online Matrimony Players – Broad Spectrum
Slide 36-39: Traffic Statistics
Competition
Slide 40-42: Major Public Companies
Slide 43-54: Major Private Companies
Strategic Recommendations
Slide 55-56: Strategic Recommendations
Appendix
Slide 57: Appendix
Slide 58: Sources of Information

List of Tables

Market Overview – India
1. Online Matrimony v/s Offline Matrimony – Tariffs
Drivers & Challenges
2. Internet User Base
3. 3G Penetration
4. State-wise Broadband Penetration 2011
5. Print Media Penetration
6. Countries with Slowest Internet Speeds
7. Google Plus User Base – Top Cities
Traffic Statistics
8. Traffic Statistics Summary
Online Matrimony Player Profiles
9. Company profiles
a) Company information
b) Products and services
c) Key people

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