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The Business Case for Mobile Banking

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Synopsis
 • Mobile banking is an emerging new trend for both bankers and consumers. It has changed the traditional methods of banking and its usage has been improved not only in developed countries but also developing countries
 • This report covers the usage of mobile banking in various countries across the globe
 • This report provides data on mobile banking service penetration globally
 • This report covers the technological advancements which enhance the mobile banking system
 • The report provides information on key developments in developing markets such as China and India
 
 Summary
 The number of mobile phones in use around the world in 2011 reached six billion while the number of mobile banking users worldwide reached 300 million with adoption of the service in developed countries growing significantly. Mobile networks now cover between 85-90% of the world’s population. Modern data and telecommunication services appeal to younger generations, meaning that they have a good perception of institutions that offer mobile financial services. Banks and mobile carriers are moving towards more sophisticated techniques of marketing as a result of security and user-friendly concerns. In order to enhance their marketing, banks and mobile carriers are using IT technology for ensuring security and user friendliness. Mobile banking is not only used for basic transactions of online banking, such as checking balances, viewing recent transactions, paying bills and transferring funds but also for marketing of the various products and services offered by banks.
 
 Scope
 • This report will allow you:
 • To understand the future potential of mobile banking
 • To understand its usage both in well developed countries and developing countries
 • Gain insight into the key technology developments for electronic payments via mobile
 • To analyze the mobile advertising market
 
 Reasons To Buy
 • Provides detailed analysis of mobile banking services globally
 • Special emphasis on the opportunities available in emerging markets
 • The report also focuses on various mobile payment technologies emerging in the global market
 • Provides in-depth analysis of the challenges faced by the mobile banking system
 
 Key Highlights
 • Mobile banking is replacing branch approach banking.
 • Mobile payments are replacing paper-based payments.
 • Advertising on mobiles is replacing traditional electronic marketing.
 • Use of mobiles has grown faster than broadband connections.

 

Table of Contents :

 

1 Executive Summary
 2 Introduction
 2.1 Mobile Banking Defined
 2.2 The Development of Mobile Banking
 2.3 The Relationship between Banks and Mobile Carriers
 2.4 Summary
 3 The Business Case: Mobile Industry Growth Shaping New Scenarios for Mobile Banking
 3.1 The New Frontier for Mobile Banking Services
 3.2 The Global Penetration of Mobile Phone Subscriptions Doubled since 2000
 3.3 Mobile Network Operations: The Latest Passenger on the Mobile Financial Services Express
 3.4 Mobile Evolution to Amplify Internet Penetration: 3G Networks in 159 Countries
 3.5 Mobile Handset Manufacturers: What is their Role in Mobile Financial Services?
 3.6 Handset Producers and Banks: The Nokia Money Case
 3.7 Mobile Operative Systems and Mobile Payments: The Google Checkout Case
 3.8 Mobile Growth and the Technological Revolution: Opportunities for Mobile Banking and Payments
 3.8.1 Developed economies
 3.8.2 Emerging economies
 3.9 Anytime and Anywhere: The Convenience of Mobile Financial Services for Consumers
 3.1 What are the Key Features of Mobile Financial Services?
 3.10.1 Ubiquity
 3.10.2 Immediacy
 3.10.3 Localization
 3.10.4 Instant connectivity
 3.10.5 Pro-active functionality
 3.10.6 High security
 3.11 What are the Advantages of Mobile Financial Services?
 3.11.1 Context-specific services
 3.11.2 Spontaneous decisions
 3.12 Summary
 4 Generating Revenue Through Value-Added Services
 4.1 Leveraging the Unique Characteristics of the Mobile Channel
 4.2 Mobile Banking Products
 4.2.1 Basic transactions
 4.2.2 SMS alerts
 4.2.3 Mobile brokerage
 4.2.4 Transaction authentications
 4.2.5 Mobile remote cheque deposit
 4.2.6 Mobile payments

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