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Emerging Opportunities in the Kenyan Consumer Finance Market: Market Size, Strategies, Products and Competitive Landscape: Market Profile

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Synopsis
The report provides market analysis, information and insights on the Kenyan consumer finance market, including:
• Current and forecast values for the Kenyan consumer finance market
• Comprehensive analysis of the industry’s market attractiveness and key trends and drivers supporting the growth of the consumer finance market in Kenya
• Detailed analysis of the marketing strategies adopted by banks in Kenya for selling consumer loans
• Detailed analysis of the challenges affecting the Kenyan consumer finance market
• Company profiles of the major banks in the Kenyan consumer finance market

Summary
The Kenyan consumer finance market valued KESXX billion (US$XX billion) in 2011, increasing at a CAGR of XX% during the review period. The market is projected to record a CAGR of XX% over the forecast period, driven by the strong macroeconomic conditions and the growing consumer demand for consumer finance products.

Personal loans are the largest category in the Kenyan consumer finance market. The category valued at KESXX billion (US$XX billion) in 2011, after recording CAGR of XX% during the review period. The rising demand for personal loans will be driven by changing attitudes towards consumerism and sustained economic growth.

Scope
• This report provides an extensive analysis of the consumer finance market in Kenya
• It details historical values for the consumer finance market in Kenya for 2007–2011, along with forecast figures for 2012–2016
• The report provides a detailed analysis on key trends, drivers, marketing strategies and challenges in the consumer finance market in Kenya
• It outlines the current regulatory frameworks in the industry
• It details the marketing strategies adopted by various banks
• It profiles the major banks in Kenya

Reasons To Buy
• Make strategic business decisions using historic and forecast market data related to the Kenyan consumer finance industry
• Understand the key market trends and growth opportunities within the Kenyan consumer finance market
• Assess the competitive dynamics in the Kenyan consumer finance market
• Gain insights in to the marketing strategies adopted by banks to sell consumer finance products
• Gain insights into key regulations governing the consumer finance market in Kenya

 

Table of Contents :

 

1 Sub-Saharan Africa – Consumer Finance Market Benchmarking
1.1 Sub-Saharan Africa – Consumer Finance Market Dynamics
1.1.1 Housing loans
1.1.2 Personal loans
1.1.3 Auto loans
1.1.4 Credit card loans
1.1.5 Education loans
1.2 Macroeconomic Factors
2 Consumer Finance Market in Kenya
2.1 Future Outlook of Consumer Finance in Kenya
2.2 Kenyan Consumer Finance Market Dynamics
2.2.1 Macroeconomic fundamentals
2.2.2 Consumer attitude towards credit
2.2.3 Key performance indicators
2.2.4 Regulatory framework
2.3 Kenya Consumer Finance Market Size and Growth Potential
2.3.1 Overview
2.3.2 Personal loans
2.3.3 Credit card loans
2.3.4 Auto loans
2.3.5 Housing loans
2.3.6 Education loans
2.4 Key Trends and Growth Drivers for the Kenyan Consumer Finance Market
2.5 Industry Structure and Competitive Landscape
2.5.1 Market share of Kenyan banks by assets
2.5.2 Market share of Kenyan banks by number of loan accounts
2.5.3 Housing loans market share
2.5.4 Company profiles
2.6 Strategies
2.6.1 Marketing and product strategies
2.6.2 Market entry strategies
2.6.3 Growth strategies
2.7 Challenges
3 Appendix
3.1 About BRICdata
3.1.1 Exchange rate
3.1.2 Areas of expertise
3.2 Methodology
3.3 Disclaimer

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