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Emerging Opportunities in Argentina’s Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

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Synopsis

The report provides market analysis, information and insights into Argentina’s cards and payments industry, including:
• Current and forecast values for each category of Argentina’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Argentina’s cards and payments industry
• Detailed analysis of the marketing strategies adopted for selling various categories of cards such as debit, credit, prepaid and charge cards used by various bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards
• Competitive landscape of Argentina’s cards and payments industry

Summary

The Argentinian cards and payments industry registered marginal growth during the review period (2008–2012). Combined card volume recorded a growth rate of 11.5% in 2012 over figures from 2011. The positive economic outlook, a need for more sophisticated products in terms of prepaid and charge cards, the growth of retail commerce and an increased demand for prepaid products supported the overall growth of the industry. During the review period, the size of the cards and payments industry, in terms of volume, increased at a CAGR of 12.84% to reach 57.6 million cards in 2012. In value terms, Argentina's cards and payments industry valued ARS217.5 billion (US$52.8 billion) in 2012. Over the forecast period, card payments are expected to deliver strong growth as consumers increasingly move away from cash transactions. The Argentinian government’s continuous implementation of economic policies in 2011 and 2012 enabled strong economic growth. This caused an increase in imports and exports which were up by 31% and 23% respectively in 2011. Foreign investment is heavily encouraged and, currently, around 500 US companies operate in Argentina employing over 155,000 Argentinian workers. Government policies created positive income growth, particularly in vulnerable sectors, leading to the increased adoption of various cards and heightened consumer purchasing power.

Scope

• This report provides a comprehensive analysis of Argentina’s cards and payments industry
• It provides current values for Argentina’s cards and payments industry for 2012 and forecast figures for 2017
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting Argentina’s cards and payments industry
• It outlines the current regulatory frameworks in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in Argentina’s cards and payments industry

Reasons To Buy

• Make strategic business decisions using historic and forecast market data related to Argentina’s cards and payments industry and each market within it
• Understand the key market trends and growth opportunities within Argentina’s cards and payments industry
• Assess the competitive dynamics in Argentina’s cards and payments industry
• Gain insights into the marketing strategies used for selling various categories of cards in Argentina
• Gain insights into key regulations governing Argentina’s cards and payments industry

Table of Contents :

1 Executive Summary
2 Market Attractiveness and Future Prospects of Cards and Payments Industry
3 Analysis of Country Cards and Payments Market Drivers
3.1 Economic Fundamentals
3.1.1 GDP
3.1.2 Improvement in employment
3.1.3 Continuous financial policies for economy growth
3.2 Infrastructure Drivers
3.2.1 Increasing number of internet users
3.2.2 Improving payment infrastructure
3.2.3 Increasing acceptance of EMV cards
3.2.4 Number of ATMs
3.3 Business Drivers
3.3.1 Growing E-commerce market
3.3.2 Tourism plays a crucial role in Argentina’s economy growth
3.3.3 Growing trading partnerships
3.4 Consumer Drivers
3.4.1 Urban vs. rural population
3.4.2 Increase in smart cards usage by students
3.5 Card Fraud Statistics
3.5.1 By channel
3.6 Regulatory Framework
4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate sector
4.1.3 Agricultural sector
4.2 Consumer Preference – Price, Convenience and Services
4.2.1 Price
4.2.2 Convenience

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