2013 social media marketing
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Rescooped by anna48 from Data Nerd's Corner

Analytics, Graph Search, APIs: Is Facebook Struggling with Big Data? | SmartData Collective

Analytics, Graph Search, APIs: Is Facebook Struggling with Big Data? | SmartData Collective | 2013 social media marketing | Scoop.it
Facebook has admitted to a major bug in Insights that resulted in inaccurate data. But the social analytics problem is the second bit of evidence that Facebook...

Via Carla Gentry CSPO
Carla Gentry CSPO's curator insight, March 1, 2013 12:05 PM

But in all seriousness, marketers all around the world use Insights to measure success on Facebook. Facebook has gradually improved Insights, but continues to have problems mining its own data to tell marketers exactly how their Pages perform.  Never mind that Reach and PTAT (People Talking About This) are two metrics Facebook derives from its data and are not independently verifiable.  Heck, nobody can really, truly tell you what those metrics are.

Rescooped by anna48 from The MarTech Digest

The Problem with Gamification - CRM Magazine

The Problem with Gamification - CRM Magazine | 2013 social media marketing | Scoop.it
Four reasons these apps fail and what you can learn from them.




Here are four reasons why poor implementations of gamification will fail:

1. Lack of planning and strategy. Gamification is only effective when it encourages specific behaviors to achieve specific goals. Too many business gamification implementations don't identify success factors and therefore don't incentivize the right behaviors.

2. Bad processes. Game mechanics can motivate people to operate in accordance with specific goals when those goals are well defined. But even if the goals are clear, they might not align with business objectives. Gamifying bad goals can be just as destructive as ignoring goals altogether.

3. Poor design. Poor game design was one of the major reasons Gartner predicted the demise of so many gamification apps before 2014. Expectations for games have never been higher.

4. Unrealistic expectations. Business gamification can be effective when it's directed at a specific audience, supported with specific, effective goals, and built professionally to ensure engagement. But of course it has limitations. It's important to remember that game mechanics are most effective for jump-starting behaviors, not sustaining them. That's because at a certain point, the impact of any game mechanic will begin to fade. When done right, however, by the time the extrinsic motivator has worn thin, users will have recognized the value of the new behavior and continue it based on their own intrinsic motivation.

Via marketingIO
marketingIO's curator insight, February 25, 2013 8:33 AM

Gamification is not a panacea, rather, a useful tactic that if deployed correctly could drive internal and external audiences.  However, above are four warnings.

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