As the new year approaches, anticipation sets in. What will happen in the next 12 months in the social media space? Last year we distilled some of of the common themes from social media leaders.
1. Social business becomes a more accepted concept in the enterprise.
2. What fuels social media decision-making matures – Data will play a more influential role.
3. Influence measurement continues to be a dilemma for the enterprise, but 2012 will get us closer to a solution.