[Affect] 10 Social Media Predictions for 2012...
1. Social media permeates traditional media relations.
2. Businesses will leverage Google+ as a strategic platform for communicating with customers and prospects.
3. Social media gets strategic
4. Measurement is a must.
5. Social media crises continue to come fast and furious.
6. Brands become publishers.
7. CEOs become journalists.
8. Brands putting a premium on niche media.
9. Paying to get social: social advertising
10. Journalists will try to find the most salacious angle.