In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to...
If you do plan to start curating content in 2012 as part of your Digital PR strategy, take note of his curation checklist:
A great curator:
1. Optimizes titles so it is relevant for that audience 2. Edits the content to add further relevance of the message 3. Formats the material so it is easy for the audience to read and apply to their situation 4. Adds good images and other visual material that complements and reinforces the content 5. Excerpts selected text so the reader can quickly and easily grasp the most important elements 6. Adds his or her own voice in an intro to the piece, adding context and relevance for the reader 7. Tags all content with relevant words and phrases so it is easily found by that audience 8. Supplies links to expand the scope of the piece and give access to added resources about the subject 9. Personalizes each piece for the relevant audience when posting to social sites, when appropriate 10. Ensures all curated content is correct and from a reliable source 11. Always gives attribution and links to sources 12. Filters content vigorously and does not publish anything and everything 13. Has a network of experts and curators in their sphere that they can tap into for personal insights 14. Suggests stories and items to other curators 15. Searches for additional material that can add depth and value or context to an item 16. Constantly scouts for interesting new sources 17. Sets up searches, filters and feeds to get a constant flow of relevant information 18. Makes the focus of the curated content perfectly clear and easy to see right upfront 19. Recommends other newsmasters and curators with great content 20. Crowd sources tips and suggestions from readers and always acknowledges their contributions
You are at a competitive disadvantage if you do not embrace the power of social media and understand how it applies to the enterprise. Your competitors are already there.
1. The Power of Real-time -- Harnessing Chaos 2. The Global Social Brain -- It's Everywhere and It's Getting Really Smart 3. Content Curation and Discovery- Just Give Me What's Important and Let Me Find What I Need 4. Social Media Education -- The Enterprise Goes To School
We have collected trends in social media, marketing, business, gaming and mobile and combined all of them into this post. Trends collected by Priit Kallas, Mart Prööm and Raul Kaevand.
1. Social media marketing disappears 2. Integrating social media to corporate websites 3. More support through social media 4. Social CRM will make inroads in larger organizations 5. Social media will influence more sales 6. Social commerce on mobile devices 7. Social media budgets will grow 8. Social media advertising will grow 9. Social media ROI is a must 10. Rise of the branded content 11. Content Curation and Discovery 12. Tabletizing and mobilizing websites 13. Social gaming will grow and spill over to real world 14. Location! Location! Location! (Location based services will be everywhere. Local information, reviews, coupons, loyalty programs and more.) 15. Most social media usage will be on mobile devices 16. Group buying sites will add location based services 17. Interacting with live TV in social media 18. News will be social 19. Mobile apps will become more social 20. Your social media footprint will grow 21. Facebook will break the 1 Billion people mark
Marketers still focusing on soft metrics, can’t gauge ROI.
In 2012, marketers will need to focus more sharply on hard metrics to gauge digital and social marketing ROI. They will be pushed in this direction by economic and competitive forces, and by rising expectations from internal stakeholders who are more interested in the bottom line than in creative experimentation. Up until now, marketers have been content to dabble in digital and social marketing out of curiosity or peer pressure. But as stakes get higher, these media will have to provide concrete business benefits.
By Angela Hausman, PhD, Published December 9, 2011
OK, it’s that time of year again — time to make my predictions for social media marketing for 2012.
1. Connected Consumers 2. Social Media Will Become Increasingly Competitive 3. Social Media Will Become Increasingly Scientific 4. Integration is the Key to Social Media Marketing Success 5. Increased Blurring Between Customers and Employees
I. We, the Digerati of America II. Content Curation and Google Will Change SEO III. Social Media and Copyright Revisited IV. Content Marketing Matures: Brands Become Entertainers V. Influence Gets Overhauled VI. Apps Create an Ecosystem That Drives the Economy VII. Year of the Cloud, Thanks to the Tablet
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.