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A few quite simple and smart predictions of 2012 - everybody knows that, but...
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In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to...
If you do plan to start curating content in 2012 as part of your Digital PR strategy, take note of his curation checklist:
A great curator:
1. Optimizes titles so it is relevant for that audience2. Edits the content to add further relevance of the message3. Formats the material so it is easy for the audience to read and apply to their situation4. Adds good images and other visual material that complements and reinforces the content5. Excerpts selected text so the reader can quickly and easily grasp the most important elements6. Adds his or her own voice in an intro to the piece, adding context and relevance for the reader7. Tags all content with relevant words and phrases so it is easily found by that audience8. Supplies links to expand the scope of the piece and give access to added resources about the subject9. Personalizes each piece for the relevant audience when posting to social sites, when appropriate10. Ensures all curated content is correct and from a reliable source11. Always gives attribution and links to sources12. Filters content vigorously and does not publish anything and everything13. Has a network of experts and curators in their sphere that they can tap into for personal insights14. Suggests stories and items to other curators15. Searches for additional material that can add depth and value or context to an item16. Constantly scouts for interesting new sources17. Sets up searches, filters and feeds to get a constant flow of relevant information18. Makes the focus of the curated content perfectly clear and easy to see right upfront19. Recommends other newsmasters and curators with great content20. Crowd sources tips and suggestions from readers and always acknowledges their contributions
Content Marketing in B2B.
It's that most wonderful time of the year ... time to predict the future as we close out the year!
1. Content Marketing.
2. Social Media Influence.
3. Convergence of Marketing + Technology + Data.
4. Legal Challenges Within Social Media.
5. Social Security.
6. What’s Not Here: Google+.
You are at a competitive disadvantage if you do not embrace the power of social media and understand how it applies to the enterprise. Your competitors are already there.
1. The Power of Real-time -- Harnessing Chaos2. The Global Social Brain -- It's Everywhere and It's Getting Really Smart3. Content Curation and Discovery- Just Give Me What's Important and Let Me Find What I Need4. Social Media Education -- The Enterprise Goes To School
We have collected trends in social media, marketing, business, gaming and mobile and combined all of them into this post. Trends collected by Priit Kallas, Mart Prööm and Raul Kaevand.
1. Social media marketing disappears2. Integrating social media to corporate websites3. More support through social media4. Social CRM will make inroads in larger organizations5. Social media will influence more sales6. Social commerce on mobile devices7. Social media budgets will grow8. Social media advertising will grow9. Social media ROI is a must10. Rise of the branded content11. Content Curation and Discovery12. Tabletizing and mobilizing websites13. Social gaming will grow and spill over to real world14. Location! Location! Location! (Location based services will be everywhere. Local information, reviews, coupons, loyalty programs and more.)15. Most social media usage will be on mobile devices16. Group buying sites will add location based services17. Interacting with live TV in social media18. News will be social19. Mobile apps will become more social20. Your social media footprint will grow21. Facebook will break the 1 Billion people mark
So, you want to know what’s going to happen next? Social media is evolving fast and marketers are starting to catch up.
1. Social media marketing disappears
2. Integrating social media
3. Support through social media
4. Social sales
5. Group buying sites will level off
6. Social media ROI
7. Social media advertising will grow
8. Branded content
9. Tabletizing and mobilizing websites
As the new year approaches, anticipation sets in. What will happen in the next 12 months in the social media space? Last year we distilled some of of the common themes from social media leaders.
1. Social business becomes a more accepted concept in the enterprise.
2. What fuels social media decision-making matures – Data will play a more influential role.
3. Influence measurement continues to be a dilemma for the enterprise, but 2012 will get us closer to a solution.
Marketers still focusing on soft metrics, can’t gauge ROI.
In 2012, marketers will need to focus more sharply on hard metrics to gauge digital and social marketing ROI. They will be pushed in this direction by economic and competitive forces, and by rising expectations from internal stakeholders who are more interested in the bottom line than in creative experimentation. Up until now, marketers have been content to dabble in digital and social marketing out of curiosity or peer pressure. But as stakes get higher, these media will have to provide concrete business benefits.
Predictions for social media and social business is about as accurate as Miss Cleo, but here’s my take on the 5 Social Media trends for 2012… And they aren’t the same as what you’ve already read.
1. C-Suite as Content.
2. Gamification Overload.
3. A Return to Inside/Out Social Media.
4. External Collaboration Grows Up.
5. Social Media Guru’s Get Exposed.
Here's what Noah Chestnut, Director of Digital Media @HPSInsight posted in response to this question:
4. Writing Mobile Content.
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012.
By Angela Hausman, PhD, Published December 9, 2011
OK, it’s that time of year again — time to make my predictions for social media marketing for 2012.
1. Connected Consumers2. Social Media Will Become Increasingly Competitive3. Social Media Will Become Increasingly Scientific4. Integration is the Key to Social Media Marketing Success5. Increased Blurring Between Customers and Employees
Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How'd I do? Not bad.
1. Convergence Emergence: Social will further integrate with real life.
2. The Cult of Influence: The race will continue to develop a system that will reward those who wield the most social influence.
3. Gamification Nation: Game-like qualities will emerging within a number of social apps in your browser or mobile device.
4. Social Sharing: What comes next in social sharing is more closely aligned with e-commerce or web transactions.
5. Social Television: TV is about to become a social experience in a bigger and broader sense.
6. The Micro Economy: Watch for a more social approach to solving business problems through a sort of micro-economy.
[Affect] 10 Social Media Predictions for 2012...
1. Social media permeates traditional media relations.
2. Businesses will leverage Google+ as a strategic platform for communicating with customers and prospects.
3. Social media gets strategic
4. Measurement is a must.
5. Social media crises continue to come fast and furious.
6. Brands become publishers.
7. CEOs become journalists.
8. Brands putting a premium on niche media.
9. Paying to get social: social advertising
10. Journalists will try to find the most salacious angle.
A few days ago i posted a question on the Future Social Media LinkedIn Group "What are your thoughts on Social Media in 2012? Do you envisage any major changes in the way we approach a campaign?"
6 Social Media professionals kindly replied - and below is what they believe will be the focus of social media campaigns in 2012
by Mart Prööm
1. More than half of social networking sites’ usage will be on mobile devices.
2. NFC chips will gain more ground.
3. Social gaming through mobile devices will reach the masses.
4. Users will be able to change live TV through interactions on social networks.
5. Social commerce will become popular on mobile devices.
6. Mobile applications will become more social.
7. Location based services will get more coverage.
8. Online news will become more social.
Greg Tirico, Senior Social Media Manager, Sage North America
Use of social media by corporations and small businesses has greatly matured over the last two years, and the social media trends to watch in 2012 reflect this fact.
According to Greg, here’s what you can expect in 2012:
1. Greater Corporate Presence
2. Better Integrated Campaigns
3. Social Takes the Lead
4. Google and Facebook Battle for Social Supremacy
Mobile apps and presence on social media sites top investments in the coming year.
By Adam Metz, VP of Business Development, METZ Consulting, Author, “The Social Customer“
1. Social customer relationship management becomes the norm for medium and large companies.
2. Social marketing automation becomes tangible and inexpensive.
3. Most social media platforms adopt robust analytics.
4. Outsourced social media management becomes commoditized.
5. Completion of the Baby Boomers’ adoption of social technologies.
December 16th, 2011 | by: Miguel Cano
I. We, the Digerati of AmericaII. Content Curation and Google Will Change SEOIII. Social Media and Copyright RevisitedIV. Content Marketing Matures: Brands Become EntertainersV. Influence Gets OverhauledVI. Apps Create an Ecosystem That Drives the EconomyVII. Year of the Cloud, Thanks to the Tablet
It's that time again-- the time when every social media marketer makes their "predictions" for the upcoming year. Here's Likeable's take on what's next!