Another year, another increase in the complexity of Local search results at Google.
Last year’s survey was released almost simultaneously with the announcement of Google+ Local (which, according to the experts, has affected rankings surprisingly little), and this year’s edition follows close on the heels of widespread reports of Carousel results and the release of the new Google Maps.
Two constants over the course of the past year, however, have been the continued appearance of Localized Organic results and the ever-increasing percentage of searches coming from mobile devices.
Combine all those data points together, and it becomes very clear that there’s no longer a single “Local algorithm” at Google anymore—if, indeed, there ever was one.
Read more: http://moz.com/local-search-ranking-factors
Via Igniva Solutions