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The secrets of being a happy brand | Trends | Marketing Week

The secrets of being a happy brand | Trends | Marketing Week | 1st Collection | Scoop.it
A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

Via Neil Gains
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Neil Gains's curator insight, March 8, 2014 12:42 AM

Is there a zeitgeist for the Idealist archetype (e.g. happiness, optimism) at the moment? Many brands seem to be moving that way including Cadbury, Volkswagen and Visa as well as those brands who have long been in that space (e.g. Coca-Cola, McDonalds, Innocent).

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History of Advertising 1of 9

The history of mass advertising and the history of television are closely intertwined. Without advertising, television would have made no headway in countrie...
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MOBILE PRIVACY: Consumer research insights and considerations ...

MOBILE PRIVACY: Consumer research insights and considerations ... | 1st Collection | Scoop.it
The mobile industry has scaled dramatically over the last decade. At the end of 2003, there were over one billion unique subscribers, with this figure increasing to 3.4 BILLION by the end of 2013. The number of mobile ...
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