Transmedia storytelling and engagement strategies for brands and broadcasters
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Transmedia storytelling and engagement strategies for brands and broadcasters
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Deja View

Deja View | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
This isn't a movie - it's an intelligent experience that adapts to YOU. What you say changes the story. Experience Infiniti's Deja View. Answer the Call.
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Tangiers - Stealth driven by dark 20th century avant-garde.

Tangiers - Stealth gameplay meets the darker avant-garde of the 20th century.
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Meet The Creators Of SRSLY, A Hilarious Web Show About Life In NYC

Meet The Creators Of SRSLY, A Hilarious Web Show About Life In NYC | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
Real life stories about being a girl.
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Google+

Google+ | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
Google+ aims to make sharing on the web more like sharing in real life. Check out Circles, Events and Hangouts, just a few of the things we've been working on.
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Ad of the Day: Apple

Ad of the Day: Apple | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
Most of Apple's marketing shows you why its products are great, rather than simply telling you they are. Now and again, though, the company steps into manifesto territory.
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Amazon.com: Science Fiction & Fantasy: Books

Amazon.com: Science Fiction & Fantasy: Books | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
Online shopping for Science Fiction & Fantasy: Books at Amazon.com
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Beste SciFi book of the year so far

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Red Bull Stratos Shatters Records—And Traditional Notions Of Marketing

Red Bull Stratos Shatters Records—And Traditional Notions Of Marketing | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
For most brands, a risky marketing move consists of not testing the copy on that new ad, or using a new media channel despite the lack of rock solid metrics.Red Bull’s idea of risk is that one of its sponsored athlete’s bodily fluids will turn into...
arijjan's insight:

Think of an event you and everyone else wants to see.  Create it. Glue your logo everywhere. Uh these things are called movies, sports, games and concerts? 

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Movies of the Future

Movies of the Future | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
Goodbye, passive viewing. In the new world of Hollywood movies, everyone will be a player.
arijjan's insight:

Another angle to the Spielberg Lucas Collapse.Immersion. But there's tension here, if you become you can't have the overview until aftwerwards.

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8 most popular Chinese TV series of 2012

8 most popular Chinese TV series of 2012 | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
No one can imagine that the China`s hottest TV series in 2012 is a food documentary named “A Bite of China” In May it aired on the national documentary channel China Central Television CCTV 9, view...
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Home_

The Project Factory is an award-winning digital production company that creates transmedia entertainment across web, mobile, social media and games platforms.
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The Ted Sarandos Speech That Has Theater Owners Up In Arms: Video

The Ted Sarandos Speech That Has Theater Owners Up In Arms: Video | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
On Saturday, Netflix chief content officer Ted Sarandos outraged NATO when he slammed theater owners with potentially killing the movie business. Her
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How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
New digital tools are making fiction more immersive and improving audience engagement, writes Naomi Alderman
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Why Write Your Own Book When An Algorithm Can Do It For You?

Why Write Your Own Book When An Algorithm Can Do It For You? | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
Who needs writers? Phil Parker's algorithms can compose entire books in just minutes.
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GoldenMoustacheVideo

GoldenMoustacheVideo | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
La chaîne Youtube du GOLDEN MOUSTACHE est unique au monde. Elle ne dégage que 137 kg de CO2 par vidéo, ce qui est relativement énorme.   Le site original est...
arijjan's insight:

DIY Broadcasting 

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Best Branded YouTube Channel - Shorty Industry Awards

Best Branded YouTube Channel - Shorty Industry Awards | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
The Shorty Industry Awards honor the best advertising agencies, web agencies, and social media experts for their advertising campaigns on Twitter, Facebook, and Foursquare.
arijjan's insight:

The best branded content on you Tube. What do they have in common? Big brands, predictable content.

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THE BEAUTY INSIDE | Cyber Lions | Cannes Lions International Festival of Creativity

THE BEAUTY INSIDE | Cyber Lions | Cannes Lions International Festival of Creativity | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
Cannes Lions is the world's biggest annual awards show and festival for professionals in the creative communications industry.
arijjan's insight:

Een schitterende combinatie van film en interactie. Vergelijk dat eens met de live Twitter film. Hier gaat het om ideeen en emotie, niet om technologie.

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8 Short-Lived TV Shows That Should Use Crowd Funding to Make a Movie

8 Short-Lived TV Shows That Should Use Crowd Funding to Make a Movie | Transmedia storytelling and engagement strategies for brands and broadcasters | Scoop.it
Veronica Mars creator Rob Thomas launched a Kickstarter campaign to create a film adaptation of the series; it raised $1 million in under 5 hours.
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