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5 Best Practices for B2B E-Commerce Adoption - Salesforce

5 Best Practices for B2B E-Commerce Adoption - Salesforce | 123MULTIMEDIA | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance.


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marketingIO's curator insight, August 30, 2015 5:51 PM

Smart insight on managing the sales team's transition to include E-Commerce. See the full article here:

http://alltopstartups.com/2015/08/27/b2b-ecommerce-adoption/ 

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3 steps to choosing between native advertising and content marketing

3 steps to choosing between native advertising and content marketing | 123MULTIMEDIA | Scoop.it
A fight is brewing in the world of marketing when it comes to brand budget dollars: How do you choose between native advertising and content marketing?
It’s not an easy question to answer. Brands must wade through a plethora of information to decide what is best for them.

To help cut through the clutter and achieve the best results while running lean and mean, here are three tips to review before deciding which is right for you:

Via Brian Yanish - MarketingHits.com
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7 Best Tools To Track Your Hashtags On Social Media — Smart Website Marketing

7 Best Tools To Track Your Hashtags On Social Media - Smart Website Marketing - Medium

In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.

 

Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....


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Jeff Domansky's curator insight, August 12, 2015 1:42 AM

Smart social monitoring toolsand tips to help you manage your hashtags better. Recommended reading. 9/10

Marco Favero's curator insight, August 12, 2015 5:53 AM

aggiungere la vostra comprensione ...

Jon Turino's curator insight, September 2, 2015 1:50 PM

Good list.

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How to Create Transparency | Hangouts, Google+, Groups

How do you create a culture of trust? Transparency is one way to do it, and how Google creates trust with customers and employees.

Hangouts on Air has a question and answer (Q&A) app that lets viewers ask questions that presenters can answer live.

Google Groups has a Q&A group type that lets people answer questions, and mark the best answer.

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Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Beyond Responsive Design: How to Optimize Your Website for Mobile Users | 123MULTIMEDIA | Scoop.it

You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings.

 

Congrats! You’ve survived this skirmish ... but it's not going to be the last. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it.

 

Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. But this algorithm change is not what marketers should be reacting to. It’s a signal of a much larger shift that’s afoot. It’s the canary emerging from the mine shouting, “Consumer behavior is changing! We must adapt!”

 

Building a mobile-friendly website is step one, but tweaking your website will not keep you ahead of consumers’ changing behavior and expectations. In short, you have to infuse your marketing strategy with a “mobile mindset.” Here's how....


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Jeff Domansky's curator insight, June 10, 2015 1:41 AM

Got a mobile-friendly website? Great. Your job isn't done. Here's what else you need to do to optimize for mobile. Good tips.

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13 Mobile Marketing Stats You Need To Know

13 Mobile Marketing Stats You Need To Know | 123MULTIMEDIA | Scoop.it

Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter.


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Jeff Domansky's curator insight, June 9, 2015 1:44 AM
It's a mad, mad mobile world and these are the stats that matter.
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New Data: Which Popular Media Sites Succeed With Certain Audiences? [infographic]

New Data: Which Popular Media Sites Succeed With Certain Audiences? [infographic] | 123MULTIMEDIA | Scoop.it

Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology?

 

To determine the top publishers, we used BuzzSumo to retrieve the sharing metrics on more than 30,000 relevant articles between May 2014 and April 2015 relating to the five verticals mentioned above. In total, these articles earned more than 58 million social shares. We used BuzzSumo to retrieve the top 1,000 articles in each vertical that were published between May 4, 2015 and April 30, 2015 as well.

 

With this data, we identified the 10 publishers in each vertical with the highest number of total shares -- and learned a lot about content promotion along the way. In this post, we’ll walk you through six key takeaways from our findings that'll help you maximize outreach during your next promotions cycle...


Via Jeff Domansky, Marco Favero, Lauren Moss
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Jeff Domansky's curator insight, June 4, 2015 11:19 AM

Check out new data on which domains have the most engaged audiences, and learn six key takeaways that'll help you maximize outreach during your next promotions cycle. Marketing and advertising alert.

Diana Andone's curator insight, June 5, 2015 1:34 PM

Very insightful and somehow expected

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Six Steps to Successful Marketing Planning | SiriusDecisions

Six Steps to Successful Marketing Planning | SiriusDecisions | 123MULTIMEDIA | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.


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marketingIO's curator insight, June 3, 2015 7:34 PM

The basics, just like blocking and tackling.

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How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website?

How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website? | 123MULTIMEDIA | Scoop.it
Is your website design mobile-friendly? It’s a question many people are asking. Google hopes the answer is a resounding “Yes!”

It’s such an important topic, that in its latest algorithm update, Google announced it would be taking preference to sites that have a mobile-friendly design. Websites that aren’t mobile-friendly by April 21, 2015 will likely see a significant dip in their Google search rankings.  If you haven’t made plans to transition to a mobile-friendly design or you’re just unaware of the requirements, don’t panic.

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17 Tools to Schedule, Analyze Social Media Content

17 Tools to Schedule, Analyze Social Media Content | 123MULTIMEDIA | Scoop.it

Promoting your brand on social media has become an essential step in developing your business. 

 

But it’s a challenge to know when to post and finding the time to manage multiple social networks. Fortunately, there are a number of affordable tools to help.


Via Ivo Nový, Pantelis Chiotellis
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10 amazing Google apps and tools you never knew existed

10 amazing Google apps and tools you never knew existed | 123MULTIMEDIA | Scoop.it

More so than any other company in the tech space, Google has a tendency to work on many projects out in the open, allowing users to access things that are still in development and provide feedback. As open as Google is, it’s also quite scattered, constantly launching new and interesting things that are either missed or forgotten by users because there’s just so much going on.

 

In this post, we’re going to show you 10 amazing Google projects that you probably either never knew about or have completely forgotten about....


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Jeff Domansky's curator insight, May 13, 2015 2:22 AM

Great Google tips and tools worth taking for a test drive in your social media projects.

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Becoming a Hybrid Marketer: 10 Resources for Acquiring SEO Smarts - LinkedIn

Becoming a Hybrid Marketer: 10 Resources for Acquiring SEO Smarts - LinkedIn | 123MULTIMEDIA | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.


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marketingIO's curator insight, April 20, 2015 8:48 PM

Click through for an explanation of each. Nice collection.

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LGV Bordeaux-Toulouse : dans le Lot, François Hollande annonce que "le gouvernement prendra rapidement une décision"

LGV Bordeaux-Toulouse : dans le Lot, François Hollande annonce que "le gouvernement prendra rapidement une décision" | 123MULTIMEDIA | Scoop.it

Le président de la République, en visite officielle dans le Lot, s'est voulu rassurant sur le dossier de la ligne grande vitesse, à l'occasion de la signature du contrat de plan Etat-Région. 

 

François Hollande a évoqué les "interrogations" suscitées par l'avis négatif de la commission d'enquête publique sur la LGV Bordeaux-Toulouse, lors de la signature du contrat de plan Etat-Région à la préfecture du Lot à Cahors ce mardi matin. 

Le chef de l'Etat a précisé que "le maître d'ouvrage y répondra avant l'été". "Le gouvernement prendra rapidement sa décision après avis du Conseil d'Etat", a-t-il dit.

Plus de 850 millions d'euros du contrat de plan Etat-Région doit être investis dans la mobilité durable, et en particulier la modernisation du réseau ferroviaire et l'aménagement de la gare de Toulouse en prévision de l'arrivée du TGV.

Au total, le contrat de plan mobilisera 1,770 milliard d'euros pour la période 2015-2020. Le montant de ce contrat, doté à quasi-parité par l'Etat (709,1 millions d'euros) et la Région (723,3 millions d'euros), fait de Midi-Pyrénées la quatrième région française la mieux dotée derrière l'Ile-de-France, Rhône Alpes et Paca, a souligné le président de la République. Le reste des investissements (environ 330 millions d'euros) sera supporté par les Départements et les communes.


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Social Media: Choosing the Best Platform | VerticalResponse

Social Media: Choosing the Best Platform | VerticalResponse | 123MULTIMEDIA | Scoop.it

So you want to define a social media strategy for your business? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience.

 

Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. With the greatest volume of users per month, these platforms allow you to build a following, showcase new products, and sometimes act as an arm of customer service.

 

We’ll look at what differentiates these three popular networks, comparing various key metrics so you can feel confident starting your path towards social media success....


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Jeff Domansky's curator insight, August 25, 2015 3:38 AM

These principles will help guide you in selecting the right social media platform(s) for your small business.

kelvin dsuja's curator insight, August 25, 2015 4:44 AM

1&1 Internet Web Hosting is Both The World's Biggest Web Host, and The Fastest Growing.1&1 Web Hosting Offers, Domain Offers and Related Products.1&1 Web Hosting Web Hosting Review to Help You Choose The Best Web Hosting to Fit Your Needs.

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What kind of marketer is the most desirable in B2B tech? | Brightfire

What kind of marketer is the most desirable in B2B tech? | Brightfire | 123MULTIMEDIA | Scoop.it

MarTech is the New Black. Get fashionable. 


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marketingIO's curator insight, August 12, 2015 9:42 PM

The marketer with a technical background can make this happen. Go here to get the full report: 

http://brandtosales.weareoctopusgroup.net/intech-the-state-of-b2b-tech-marketing-2015 

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Avoid Google SEO Update Hell With A Solid Digital Strategy - Brand Quarterly

Avoid Google SEO Update Hell With A Solid Digital Strategy - Brand Quarterly | 123MULTIMEDIA | Scoop.it
Are you hitting the panic button with every new Google update? Failing to prepare is preparing to fail; find out how to take back control with a solid digital strategy as your new mantra.

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26 Tips for Improving Your Social Media Marketing

26 Tips for Improving Your Social Media Marketing | 123MULTIMEDIA | Scoop.it
Does your social media need a boost?

Do you want to add something to your online marketing?

Trying new things can be fun and refreshing, for both you and your audience.

In this article I’ll share 26 ways, an A-Z guide, to improve your social media efforts.

Via Brian Yanish - MarketingHits.com
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Depuis Toulouse, la start-up Ederna décolle à l'export

Depuis Toulouse, la start-up Ederna décolle à l'export | 123MULTIMEDIA | Scoop.it

Fabrice Gascons Viladomat, créateur d’Ederna.

 

Turquie, Japon, bientôt les États-Unis…Ederna essaime ses machines de concentration d'extraits naturels aux quatre coins du globe auprès des industriels de l'agroalimentaire.

 

Ederna commence à pousser les murs avec des contrats à l’étranger et un projet d’ouverture de bureau dans le New Jersey aux Etats-Unis. Start-up innovante dans les procédés de concentration de produits naturels, elle vient de décrocher une commande de 200.000 euros d’une unité de production avec licence en Turquie. Au Japon, elle a signé pour l’exploitation de deux machines. La technologie brevetée d’Ederna, baptisée Evapeos, est une alternative à l’évaporation pour la concentration des liquides dans les secteurs de l’agroalimentaire. Par osmose directe, cette innovation garantit une meilleure qualité du produit extrait tant au niveau des vitamines, arômes et couleurs et une baisse de la consommation d’énergie par rapport à la technologie traditionnelle.

Créée en 2007 par le docteur ingénieur chimiste Fabrice Gascons Viladomat, Ederna base son modèle de commercialisation sur des ventes de machines exploitées sous licence. Principale cible, l’agroalimentaire et plus modestement, les cosmétiques ou le secteur pharmaceutique. L’unité de recherche est hébergée à Toulouse au Centre Pierre-Potier. Les machines sont fabriquées par une PME partenaire, TIA, installée dans le Vaucluse.

 

Go West

Après plusieurs années de développement et une première levée de fonds de 100.000 euros en 2012, Ederna passe à l’attaque sur le plan commercial. « Je viens de recruter un docteur ingénieur qui va me remplacer au laboratoire pour pouvoir me concentrer sur la phase de commercialisation. Je me suis formé à Toulouse Business School dans ce domaine. Et notre principale cible à l’export reste le marché colossal de l’agroalimentaire américain », explique Fabrice Gascons Viladomat.

De nombreux acteurs dans les extraits végétaux sont concentrés dans le New Jersey où Ederna devrait ouvrir un bureau. D’ores et déjà, un partenariat avec l’université de Cornell dans l’Etat de New York a été noué. La faculté accueille une machine d’Ederna en test pour des travaux pratiques d’étudiants mais aussi en vue d’essais auprès de clients américains potentiels. Une participation au salon de l’Institute of food technologists de Chicago en juillet prochain, drainant plus de 20.000 participants, est au programme.

 

La France aussi

Reste le marché domestique voire européen qu’Ederna commence à investir, avec la vente début 2014 d’une machine de 100.000 euros à Naturex, groupe mondial au chiffre d’affaires de 327,4 millions d’euros et 1600 personnes, leader de l’extraction végétale siégeant à Avignon. Ou encore la location d’un équipement à la société Rouages d’Agen, dans le Lot-e-Garonne, spécialiste des extraits aromatisants pour l’agroalimentaire. Ederna vise dans les trois ans un chiffre d’affaires de 5 millions d’euros.
Isabelle Meijers


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6 Steps for Getting More Visitors to Your Website

6 Steps for Getting More Visitors to Your Website | 123MULTIMEDIA | Scoop.it

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bernieshoot's curator insight, June 9, 2015 5:36 AM

#business #improvement

Ayu Dita's curator insight, June 30, 2015 3:11 PM

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SBESSCPA's curator insight, August 4, 2015 3:39 PM

 

Your website is your future customers window into your world. It is your job to make it a window worth looking into, and then do whatever you can to attract as many eyes to your window as possible. Attracting website traffic is made easier by comprehensive guides such as this excellent one that offers 6 steps you can implement yourself to give your website the greatest chance of being visited by more of the customers you would like to serve.

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Why #Infographics Are Essential for Content Marketing

Why #Infographics Are Essential for Content Marketing | 123MULTIMEDIA | Scoop.it
We’ve waxed poetic about the power of visuals and how they help the human brain process information better (and have certainly published enough infographics to have an inkling about what works). But are infographics still as awe-worthy as when they first came in to digital vogue six years ago?

Via Brian Yanish - MarketingHits.com
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GloriaC's curator insight, June 5, 2015 5:16 AM

Articolo che approfondisce il marketing del web che sta inevitabilmente influenzando il linguaggio televisivo.

 

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Travel Wifi : la connexion Internet pour les touristes, "in the pocket"

Travel Wifi : la connexion Internet pour les touristes, "in the pocket" | 123MULTIMEDIA | Scoop.it
La "Start-up de la semaine", braque chaque vendredi ses projecteurs sur une jeune pousse innovante, proposant un concept nouveau et/ou une nouvelle approche d'une thématique tourisme ou loisirs. Aujourd'hui, nous vous présentons Travel Wifi et son boîtier wifi portatif pour les touristes. Lauréat...

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Jacques Tang's curator insight, May 29, 2015 11:24 AM

Le wi-fi en 4G avec son propre hotspot
L'idéal pour les voyageurs: la solution est partageable avec 10 autres mobiles. #marketingmobile   #mobilefriendly  

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32 Inspiring B2B digital marketing case studies

32 Inspiring B2B digital marketing case studies | 123MULTIMEDIA | Scoop.it
First, a few depressing facts:

86 percent of B2B companies say they are doing content marketing
Just 38 percent say it is effective
21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute)
Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons.

Is it harder or are we not looking hard enough?

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.

Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, May 25, 2015 3:37 PM

Check out this article for many links to great B2B case studies.

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Space Apps Toulouse : Starting

In toulouse we are challenging on 5 topics :

- CuriosityAtHome Prix du Jury N°3

http://www.scoop.it/t/la-cantine-toulouse?tag=CuriosityAtHome

 

- DeployGreen Prix du Jury N°1

http://www.scoop.it/t/la-cantine-toulouse?tag=DeployGreen

 

- EarthDay Prix du Jury N°2

http://www.scoop.it/t/la-cantine-toulouse?tag=EarthDay

 

- MoonVille

http://www.scoop.it/t/la-cantine-toulouse?tag=MoonVille

 

- ReadByTheStarLight

http://www.scoop.it/t/la-cantine-toulouse?tag=Readbystarlight

 

 


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La Cantine Toulouse's curator insight, April 20, 2013 5:15 AM

You should follow up

@ColineCassagnes

@maialenbc

@JohannLesacher

From @LaCantine_Tlse

And the other members of its staff

https://twitter.com/LaCantine_Tlse/lct/members

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Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask

Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask | 123MULTIMEDIA | Scoop.it
More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or money, driving success on every single social channel is simply unrealistic.

Via Brian Yanish - MarketingHits.com
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The World's 21 Most Important Social Media Sites and Apps in 2015

The World's 21 Most Important Social Media Sites and Apps in 2015 | 123MULTIMEDIA | Scoop.it
The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today’s relationships are often begun and developed on LinkedIn, Google +, and Facebook.

That means savvy business owners have to know and use a variety of social platforms to stay relevant, not to mention take advantage of emerging opportunities. Below, you’ll find what I consider to be the 21 most important channels and tools you need to be aware of.

Via Brian Yanish - MarketingHits.com
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Linda Greenleaf's curator insight, April 15, 2015 6:39 PM

A useful reference

Francina Moragues's curator insight, April 21, 2015 9:47 AM

Un buen artículo que explica cuales son las 21 redes sociales más importantes y utilizadas en todo el mundo. 

SENAME Interactive's curator insight, May 15, 2015 3:03 AM

Useful list of social media websites for beginners to grow their business.