With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers. In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.
Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing. You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”
Although some marketers claim to use a single platform to grow their business, these successes are, quite honestly, the exception rather than the rule. For the rest of us, success is achieved by sharing the right messages with the right people across a range of platforms. The best marketing mix is the combination of the most effective tactics and platforms to showcase your products and/or services, to tell your story, and to provide to the right people the information they need in order to make the decision to buy from you....
Burberry CEO Angela Ahrendts rebuilt the British luxury brand after excessive exposure of its trademark checkered pattern alienated wealthy clientele. Now Apple is hoping she can do the same at the world's most valuable technology company.
A new infographic from Baynote proves just how many people are buying on mobile; here are a few highlights:
1 in 10 Ecommerce dollars are spent today using a smartphone or tabletMcommerce growth is outpacing traditional Ecommerce growth by 200%For every $1 spent, the average return on retail email marketing is $44.25The number of people using smartphones has doubled over those who use tablets; but tablet users spend 20% more on average.
Via Lauren Moss
It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption.
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share.Many more interesting research and insights for marketing content marketing and PR pros.