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The Smartphone Face Lift: Is Apple’s Design Too Trendy? | Trends

The Smartphone Face Lift: Is Apple’s Design Too Trendy? | Trends | 12 HSC Marketing | Scoop.it

A quick glance between the iPhone’s new iOS 7 and its predecessor will show you two troubling trends in graphic design


Via Brian Yanish - MarketingHits.com
Alyce-Maree Simonetta's insight:

An interesting article on the interface of the new apple iPhone iOS7. This article could be used in the discussion of the product itself and the response from the market on this change.

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Guide to Social Media Advertising: Infographic

Guide to Social Media Advertising: Infographic | 12 HSC Marketing | Scoop.it

With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers.  In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.

Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing.  You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”


Via Lauren Moss
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Tahar Mehenni's curator insight, December 4, 2013 7:13 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Kwang Hyun's curator insight, December 4, 2013 8:06 PM

Advertising is a stragety. In order to do that, you need to conpiscate the ways you can advertise. Social Media is one of the options.

Stéphane Hardel's curator insight, December 15, 2013 6:52 AM

Social cost

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I'd like to buy the world a Coke.

I'd like to buy the world a Coke. | 12 HSC Marketing | Scoop.it
Alyce-Maree Simonetta's insight:

Open Happiness global marketing campaign translated from America to Asia to India.

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Social Media Marketing Tips for Small Business

Social Media Marketing Tips for Small Business | 12 HSC Marketing | Scoop.it

Via Daniel Watson
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SEO HELP's curator insight, January 23, 2:18 AM
Social media marketing tips for small business firms
ANISHA K.S's curator insight, August 13, 2:28 AM

SEO Services

SEO HELP's curator insight, August 13, 3:40 AM

Advisable social media marketing tips for small business owners

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The Advantages of Niche Companies in Marketing

The Advantages of Niche Companies in Marketing | 12 HSC Marketing | Scoop.it
According to the University of Arizona, niche markets are segments within your larger target audience that have similar demographic, buying behavior and lifestyle characteristics. Small business ...
Alyce-Maree Simonetta's insight:

To assist in your evaluation of the Niche Market Approach.

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Porsche Cars Australia - Press - About Porsche - Dr. Ing. h.c. F. Porsche AG

Porsche Cars Australia - Press - About Porsche - Dr. Ing. h.c. F. Porsche AG | 12 HSC Marketing | Scoop.it
Alyce-Maree Simonetta's insight:

Porsche Australia media release on new collaboration with NSW Police.

 

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What’s in Your Marketing Mix? - Business 2 Community

What’s in Your Marketing Mix? - Business 2 Community | 12 HSC Marketing | Scoop.it

Although some marketers claim to use a single platform to grow their business, these successes are, quite honestly, the exception rather than the rule. For the rest of us, success is achieved by sharing the right messages with the right people across a range of platforms. The best marketing mix is the combination of the most effective tactics and platforms to showcase your products and/or services, to tell your story, and to provide to the right people the information they need in order to make the decision to buy from you....


Via Jeff Domansky
Alyce-Maree Simonetta's insight:

Integrate or disintegrate !!

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Jeff Domansky's curator insight, October 28, 2013 2:35 AM

If its not integrated, your marketing isn't working to maximum effect.

Ade Omomo's curator insight, October 28, 2013 3:00 AM

My main take on this article is that, its important that businesss use the "horses for courses" approach to content circulation.  Any given message can be spread across several different channels if its in the appropreate format for easy consumption for the the intentded audience

debbieleven's curator insight, October 28, 2013 9:55 AM

It's about building your network too so that your content gets seen.

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Apple poaches Burberry CEO Angela Ahrendts to reverse retail slide

Apple poaches Burberry CEO Angela Ahrendts to reverse retail slide | 12 HSC Marketing | Scoop.it
Burberry CEO Angela Ahrendts rebuilt the British luxury brand after excessive exposure of its trademark checkered pattern alienated wealthy clientele. Now Apple is hoping she can do the same at the world's most valuable technology company.
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Australian telcos struggle to sell iPhone 5c

Australian telcos struggle to sell iPhone 5c | 12 HSC Marketing | Scoop.it
Australian telcos are struggling to sell Apple's iPhone 5c, according to numerous stores.
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Recipe to Riches

Recipe to Riches | 12 HSC Marketing | Scoop.it
Recipe To Riches is an innovative series that takes much-loved home recipes from everyday Australians and turns them into top-selling products on the shelves of Woolworths supermarkets.
Alyce-Maree Simonetta's insight:

Great insight into the process of taking a new product innovation to the supermarket shelves. Go through the product development, marketing and evaluation process.

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Emerald | McDonald’s: “think global, act local” – the marketing mix

Emerald | McDonald’s: “think global, act local” – the marketing mix | 12 HSC Marketing | Scoop.it
Alyce-Maree Simonetta's insight:

McDonald's Promo Strategy 'Think global, act local' 

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Infographic: MCommerce Growing 200% Faster than ECommerce

Infographic: MCommerce Growing 200% Faster than ECommerce | 12 HSC Marketing | Scoop.it

A new infographic from Baynote proves just how many people are buying on mobile;  here are a few highlights:

1 in 10 Ecommerce dollars are spent today using a smartphone or tabletMcommerce growth is outpacing traditional Ecommerce growth by 200%For every $1 spent, the average return on retail email marketing is $44.25The number of people using smartphones has doubled over those who use tablets; but tablet users spend 20% more on average.
Via Lauren Moss
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Tahar Mehenni's curator insight, December 4, 2013 7:09 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Stéphane Hardel's curator insight, December 15, 2013 6:47 AM

M je dis M ...

Buz123's curator insight, December 20, 2013 8:06 AM

Every business that wants to stay afloat in 2014 and beyond MUST have a Mobile Marketing Solution Strategy. 

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10 Google Apps for Social Media Management and Marketing

10 Google Apps for Social Media Management and Marketing | 12 HSC Marketing | Scoop.it

Via Daniel Watson
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Iron Dane Richards's curator insight, November 9, 2013 7:10 AM

Great Info for Any Business Owner or Marketing Manager

Graham Roberts-Phelps (LION)'s curator insight, November 9, 2013 7:52 AM

10 Google Apps for Social Media Management and Marketing | @scoopit via @rhodanmc http://sco.lt/...

Ahmed Alkandari's curator insight, November 24, 9:03 PM

Google Apps are a cloud-based, hosted service that allows you to integrate a variety of Google products (Gmail, Drive, Calendar, and others). Applications work very well with accounting and finance, productivity, project management, and sales and marketing. All of these comes under Google Apps Marketplace. 

Here is a list of tools that the writer have reviewed and recommend.

1- Wishpond Social Media Marketing Campaigns: 

It offers eight types of social media campaigns in one suite including sweepstakes, photo contests, and group offers. In order to interact with an app that is included, you need to like the page. It's 14 day free trial. Premium plans start at $19 per month. 

2- Blog Upp:

It features all-in-one blog promotion tool where it connects a blog community and media distribution network that broadcasts via different tools or channels. It's free to use and there is a premium version that is available.

3-Fyrebox: 

Helps you create games for your Facebook page. It's free for up to 50 plays per month. Paid plans start at $15 per month.

4- OnFast Social Marketing: 

It's a social media management solution designed for small businesses that enable users to manage and measure social networks from a single dashboard. It's free for 30 days. Prime plans available for small, medium, and enterprise businesses.

5- Zoho campaigns:

They combines email and social marketing software that integrates with a customer relationship management (CRM) application. It offers design templates to make campaign creation easier, and includes post scheduling options for Facebook, Twitter, and LinkedIn, as well as real-time stats. It's Free for up to 500 contacts and 2,500 emails per month. Premium plans start at $5 per month.

6- Tweasy:

It enables marketing via multiple channels that include email, mobile, websites, and Facebook. You can publish news and coupons, launch a contest, create a landing page, or collect customer feedback on all channels. It costs $29 per month.

7- e5: Google Apps + WordPress:

It's an open source plugin that fully integrates WordPress with Google Apps for Business. You can embed files from Google Drive, post photos to your site directly from Picasa, and schedule posts using Google Calendar It's free to use.

8- Web2Express.Social Media Monitoring:

It helps businesses monitor social networks and integrates with some CRM programs. Google Apps Marketplace lists the price as negotiable.

9- Rapportive: 

It's a social CRM application that enables you to view publicly available data about email contacts directly from Gmail including a contact’s photo, list of occupations, location, recent tweets, and social media profiles.

10- Desk.com:

It's a social help desk that features real-time customer support via email, Facebook, Twitter, live chat, web, and phone from a single administrative console. It costs $3 per month for up to 3 people.

 

It was really exciting reading the scoop. It added to my knowledge about Google Apps a lot. All of thees apps and tools are useful to use and access. It helps protect your information and data. It also allows you to monitor your data and your social networks. After reading this scoop, I really advice people to use these apps and to benefit from them. It's also amazing how Google made them all in one as a cloud, were you don't have to worry about loosing informations or data. 

Moreover, most of these apps and tools are free to use. Even for the ones that you have to pay for them, it's actually not expensive and really worth what are you paying for. 

Technology is really developing more and more and it's really important to keep up with thees developments and changes because they are helping us managing our life and makes our life easier. 

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The Disadvantages of Differentiated Marketing

The Disadvantages of Differentiated Marketing | 12 HSC Marketing | Scoop.it
A small business usually cannot afford to market to everybody. Most businesses find the need to identify niche markets with customers that are most likely to buy their products. Common marketing ...
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How to Dominate A Boring Industry with Content Marketing

How to Dominate A Boring Industry with Content Marketing | 12 HSC Marketing | Scoop.it
It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption.

Via Brian Yanish - MarketingHits.com
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Suzen Pettit's curator insight, November 1, 2013 3:24 PM

absolutely, although a challenge because afte all our goal is for low bounce rates and in a perfect world, a high percentage of call to action opt-ins. It's where we haveto get personal- the story- and creative!

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NSW Police get a Porsche

NSW Police get a Porsche | 12 HSC Marketing | Scoop.it
It's flash and expensive, but not very fast.
Alyce-Maree Simonetta's insight:

Porsche Australia and the Police pair up to change younger members of the publics perception of the police. interesting marketing approach taken by both parties.

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The 10 Fastest Growing Apps This Year

The 10 Fastest Growing Apps This Year | 12 HSC Marketing | Scoop.it
Vine saw 403% growth between Q1 and Q3 this year, making it the world's fastest growing app. Twitter relaunched Vine in January, explaining its exponential growth.

Via Brian Yanish - MarketingHits.com
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Arnaud d'Haen's curator insight, October 22, 2013 4:34 AM

Stiil talking about Facebook?

Sarah Rach-Sovich's curator insight, October 22, 2013 2:05 PM

It is probably time to try out Vine.... :)

Tim Fernback's curator insight, October 22, 2013 6:39 PM

Growth rates for social networks (and other social networking aps) for 2013.

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The Smartphone Face Lift: Is Apple’s Design Too Trendy? | Trends

The Smartphone Face Lift: Is Apple’s Design Too Trendy? | Trends | 12 HSC Marketing | Scoop.it

A quick glance between the iPhone’s new iOS 7 and its predecessor will show you two troubling trends in graphic design


Via Brian Yanish - MarketingHits.com
Alyce-Maree Simonetta's insight:

An interesting article on the interface of the new apple iPhone iOS7. This article could be used in the discussion of the product itself and the response from the market on this change.

more...
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brandshare: Edelman’s Consumer Marketing Study

Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share.Many more interesting research and insights for marketing content marketing and PR pros.


Via Jeff Domansky
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Brandon Uttley's curator insight, October 7, 2013 11:41 AM

Good insights for marketers and sellers.

Ali Anani's curator insight, October 8, 2013 12:18 AM

A very insigtful presentation that highlights the idea that sharing is caring.