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12 BUSINESS SERVICES
Useful articles to relate to the Business Services Syllabus.
Curated by Karen Leary
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Online retail sales grow by $2.3bn

Online retail sales grow by $2.3bn | 12 BUSINESS SERVICES | Scoop.it
AUSTRALIANS continue to spend more money buying online at the expense of traditional retailers.
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Men are from Mars, Women are from Venus, even in the office

Men are from Mars, Women are from Venus, even in the office | 12 BUSINESS SERVICES | Scoop.it
WOMEN feel underappreciated in the workplace, but men feel like women's problems are wrongly blamed on them.
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Swapping between sitting and standing at desks is good for heart health

Swapping between sitting and standing at desks is good for heart health | 12 BUSINESS SERVICES | Scoop.it
OFFICE workers need to take a stand against lazy work habits to save themselves from heart disease and other conditions, research has found.
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Staff at Aegis Australia call centre in Werribee had pay cut for toilet breaks

Staff at Aegis Australia call centre in Werribee had pay cut for toilet breaks | 12 BUSINESS SERVICES | Scoop.it
A MELBOURNE business once awarded a best employer accolade is in strife after deducting wages from staff members for toilet breaks.
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Spotting great employees: How to pick and nurture future leaders

Spotting great employees: How to pick and nurture future leaders | 12 BUSINESS SERVICES | Scoop.it
LEADERS of tomorrow could be buried in companies who don't have the management skills to unearth hidden gems and recognise rising stars.
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Who's the boss: Next generation don't want to work for anyone else

MARK Zuckerberg has a lot to answer for - especially when it comes to how the next generation thinks about work-life balance.
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15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | 12 BUSINESS SERVICES | Scoop.it

Excerpted from article:
"According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

- Communication
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something;
2. Utilize positive social proof;
3. Invoke the inner ego;

- Selling
If customers don’t enjoy your selling process, they’ll likely never do business with you again. Thus, selling to customers the “correct” way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.
4. Use the words they love to hear;
5. Reduce pain points and friction;

- Reciprocity
Reciprocity is the social construct that makes the world go ’round… or in your case, keeps your customers coming back. The premise is simple: Go above and beyond for customers and get rewarded with repeat business. The execution, however, can be trickier, so below is a compilation of interesting research on how to improve reciprocity with your customers.
6. Realize that budget is negligible;
7. Utilize surprise reciprocity;
8. Make it personal;

- Support
This one is a no-brainer: You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. In this section, we’re going to bust a few customer service myths wide open, as well as tackle some important things you need to keep in mind when offering support online.
9. Speed is secondary to quality;
10. Customers enjoy businesses who know them;
11. Choose the right platform;
12. Make it a communal effort;

- Loyalty Programs
The key to creating customer loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you’ll find consumer research that answers these questions.
13. Get people started;
14. Get ideal customers to be VIPs;
15. Label your customers..."

Each tip is analyzed with more information. Read full article here:
http://www.convinceandconvert.com/social-media-marketing/15-important-tips-to-help-you-keep-your-customers/

 


Via Giuseppe Mauriello
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Rim Riahi's curator insight, March 14, 2013 1:56 AM

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

Gaurav Pandey's curator insight, March 14, 2013 7:42 PM

Excellent post.

 

I'd like to add a few thoughts here: 

 

Customer retention is all about value creation and engagement. Don't make it all about your brand, some fun and entertainment such as polls, infographics, sweepstakes, pictures, videos etc. go a long way in retaining interest in your brand.

 

With the overload of one-dimensional posts on social pages of brands, it's even more important for marketers to go that extra mile  to gauge the pulse of your community. That said, you have to build a community first.

 

Social networks and communities are different, although there may be some overlap. It's these communities which will really provide momentum to your campaigns. By brining like-minded people together as part of these communities, businesses come across as more transparent and supportive than agressive. This is because in a community individuals come together and that gives them the power to decide collectively, to spread the word and take actions which are not forced on them.


If brands recognise this, they will understand that building communities and not just social networks is the way forward. Community building takes more than a few promoted posts and luring customers in with discount coupons, it takes sustained effort at building trust. And if a company manages to achieve this, the rewards are plentiful as their customers will then act as their brand ambassadors helping spread the message organically.

 

So my advice to marketers is be open, be responsive, be socially responsible and build trust through sustained effort. 

Please let me know your thoughts.

 

Cheers! 

Steve Bosworth's curator insight, March 27, 2013 12:47 AM

Excellent piece - read Convince and Convert #leadership 

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The problem with micromanagers in the modern workplace

The problem with micromanagers in the modern workplace | 12 BUSINESS SERVICES | Scoop.it
AS AN employee, they're your worst nightmare.
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Small problems in the workplace add up to huge costs for employers

Small problems in the workplace add up to huge costs for employers | 12 BUSINESS SERVICES | Scoop.it
IT'S happened to everyone. Closing a document the split second before you press save, or opening a printer to find a rat's nest of paper jamming the machine.
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Generation Y give work woes - bosses struggle with young staff

Generation Y give work woes - bosses struggle with young staff | 12 BUSINESS SERVICES | Scoop.it
EMPLOYERS frustrated by their failure to communicate with Gen Y workers are turning to psychologists for help in a desperate bid to improve relations and boost productivity.
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Australia's hottest jobs revealed

Australia's hottest jobs revealed | 12 BUSINESS SERVICES | Scoop.it
THINKING about a career change? We tell you the hottest jobs in the country right now. You might even be able to name your price.
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Stop using these words in your CV. Seriously.

Stop using these words in your CV. Seriously. | 12 BUSINESS SERVICES | Scoop.it
HAVE you had a tough day and want to rush home to polish up your CV? Well, take note - and stop using these buzzwords to sell yourself. This was one of our top stories in the past year, so we thought we'd bring it out of the vault and help you out!
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Communication Skills: Top 10 Tips for Tough Conversations With Your Boss, Business Partner, Or Best Bud

Communication Skills: Top 10 Tips for Tough Conversations With Your Boss, Business Partner, Or Best Bud | 12 BUSINESS SERVICES | Scoop.it
I wish had the proverbial nickel for every partici...

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Maid Marion's comment, January 7, 2013 6:43 PM
Check out my tips friends http://horseracingbettingtipss.wordpress.com/2013/01/04/ladbrokes-bonus-code/
ben bernard's comment, January 9, 2013 11:43 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Connie Mack's comment, January 28, 2013 9:38 AM
Interesting tips, This will certainly help many people acquiring information for there needs.
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Can you see me now? Video messaging and the future of communication | GigaOM Tech News

Can you see me now? Video messaging and the future of communication | GigaOM Tech News | 12 BUSINESS SERVICES | Scoop.it

Technology is enabling us to get ever closer to the ideal of casual and seamless face-to-face communication over long distances. In fits and starts we’re pulling in more tools and options for communicating and getting us closer to a video-based ideal thanks to better devices and faster broadband connections.

 

Skype is reportedly testing video messaging options for mobile users today. The service would let people leave a video-based message for their friends. I can see a whole new variant on the “wish-you-were-here” picture messages I send that could involve panoramic views or the local soundscape (good for concerts and birdcalls, bad for when I’m in New York City).

 

A few weeks ago, Twitter launched Vine, to let people record 6-second videos and post them easily from their mobile, and Facebook is testing a voice messaging application that will let you leave a voice-based message for friends from Facebook. While the Facebook example isn’t video-based it drives home the larger point: Our web interactions are pushing forward to mirror our real-world interactions as much as possible, which means that our bandwidth demands and our mobile devices need to keep up.

 

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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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