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Fake online reviews: How masking can hide negative comments on TripAdvisor

Fake online reviews: How masking can hide negative comments on TripAdvisor | 12 Business Marketing | Scoop.it
Ever stayed in a hotel, used a furniture removalist or bought a kitchen appliance after reading positive online reviews and felt like a victim of bait and switch?
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The blind test Aldi uses to test its branded products against the competition

The blind test Aldi uses to test its branded products against the competition | 12 Business Marketing | Scoop.it
The testing process your supermarket products undergo before hitting the shelf.
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Woolies chairman stays mum on Big W strategy

Woolies chairman stays mum on Big W strategy | 12 Business Marketing | Scoop.it
Woolworths chairman Gordon Cairns used the retailer's AGM to acknowledge the disappointing performance of the Big W chain, but wouldn't provide any detail o
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Apple agrees to repair iPhone 6 Plus 'touch disease' malfunction ... for a price

Apple agrees to repair iPhone 6 Plus 'touch disease' malfunction ... for a price | 12 Business Marketing | Scoop.it
Apple acknowledges that there is a structural problem with its iPhone 6 Plus which causes the device's screen to freeze and become unresponsive.
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Your mobile phone records and home address for sale

Your mobile phone records and home address for sale | 12 Business Marketing | Scoop.it
Corrupt insiders at offshore call centres used by Australian companies are offering for sale the private data of customers of Optus, Telstra and Vodafone.
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Samsung crisis began in rush to capitalise on 'uninspiring' iPhone

Samsung crisis began in rush to capitalise on 'uninspiring' iPhone | 12 Business Marketing | Scoop.it
Few things motivate Samsung employees like the opportunity to take advantage of weakness at Apple Inc.
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Dick Smith forecasts the end of traditional supermarkets within a decade

Dick Smith forecasts the end of traditional supermarkets within a decade | 12 Business Marketing | Scoop.it
Traditional supermarkets like Coles, Woolworths and IGA could cease to exist in 10 years time, and "we, the public are to blame", says Dick Smith.
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Woolworth dumps Australia's best known tinned tomatoes

Woolworth dumps Australia's best known tinned tomatoes | 12 Business Marketing | Scoop.it
Australia's biggest supermarket is taking SPC Ardmona's tinned tomatoes off its shelves after cutting a deal with a new South Australian supplier for the canne
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Banks, Apple fight to entrench their dominance in customers'™ lives

Banks, Apple fight to entrench their dominance in customers'™ lives | 12 Business Marketing | Scoop.it
Three of the big banks are in a corporate brawl with Apple over access to the iPhone's payment technology.
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Bega Cheese dumped as baby formula venture sours

Bega Cheese dumped as baby formula venture sours | 12 Business Marketing | Scoop.it
Bega Cheese shares have slumped as a push into the infant formula market has soured.
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I'm in love with the Touch Bar, but is it enough to justify the new MacBook Pro's price tag?

I'm in love with the Touch Bar, but is it enough to justify the new MacBook Pro's price tag? | 12 Business Marketing | Scoop.it
I have nothing bad to say about the new Touch Bar, but that doesn't make the new Apple laptops a must buy.
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Woolworths' Mind the Gap scheme 'slapdash and unreasonable'

Woolworths' Mind the Gap scheme 'slapdash and unreasonable' | 12 Business Marketing | Scoop.it
In a case that could have long-term ramifications for the supermarket sector, Woolworths is facing a showdown with the competition regulator.
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Dreamworld accident: Theme park's future 'in doubt' after four deaths

Dreamworld accident: Theme park's future 'in doubt' after four deaths | 12 Business Marketing | Scoop.it
The loss of four lives on one of Dreamworld's amusement rides is likely to "destroy" the theme park's future with experts perts have expressed doub
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Vespa celebrates its 70th birthday by stepping into the future

Vespa celebrates its 70th birthday by stepping into the future | 12 Business Marketing | Scoop.it
The iconic scooter has turned a milestone by embracing a greener future.
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Battery breakthrough could let phones charge in seconds and last for a week

Battery breakthrough could let phones charge in seconds and last for a week | 12 Business Marketing | Scoop.it
Researchers from the University of Central Florida have created a phone battery that could last days with a few seconds of charge.
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13 Apple innovations that changed the world

13 Apple innovations that changed the world | 12 Business Marketing | Scoop.it
A new book looks back at the way Apple lead the charge when it came to innovative design.
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The insane $325 ticket to Europe

The insane $325 ticket to Europe | 12 Business Marketing | Scoop.it
FANCY flying to the Greek Islands for your next overseas holiday for a pittance? A new airfare deal will get you to Greece from as low as $325 one-way.
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Special investigation: Nick McKenzie and Richard Baker investigate the rotten truth behind our supermarket fruit.

Special investigation: Nick McKenzie and Richard Baker investigate the rotten truth behind our supermarket fruit. | 12 Business Marketing | Scoop.it
Special investigation: Nick McKenzie and Richard Baker investigate the rotten truth behind our supermarket fruit.
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Just 11 Really Helpful Study Tips From A Memory Expert

Just 11 Really Helpful Study Tips From A Memory Expert | 12 Business Marketing | Scoop.it
A professor of cognitive science shares their tips for remembering the stuff you need to know before a
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The consequences of a Donald Trump win are disastrous for the Australian economy

The consequences of a Donald Trump win are disastrous for the Australian economy | 12 Business Marketing | Scoop.it
If Trump wins, as is now likely, he will declare economic war on our biggest customer, wipe unprecedented amounts off global stock markets, usher i
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An economy without growth is far from our biggest worry

An economy without growth is far from our biggest worry | 12 Business Marketing | Scoop.it
If you think the possible ascension of Donald Trump is our one big worry you haven't been paying attention. Some climate scientists are worried sick over th
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Woolies or bullies – the court will decide

Woolies or bullies – the court will decide | 12 Business Marketing | Scoop.it
Woolworths have a history of very poor form when it comes to treatment of suppliers – both large and small.
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The undeclared drugs and additives used to make your food

The undeclared drugs and additives used to make your food | 12 Business Marketing | Scoop.it
A synthetic additive to turn salmon flesh orange and a muscle drug to increase pork production are among many things that aren't declared to shoppers.
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Sunset battle: Why Diane's dream house still hasn't been built three years later

Sunset battle: Why Diane's dream house still hasn't been built three years later | 12 Business Marketing | Scoop.it
After years of delays, the developer of Diane Wilson's dream home is taking her to the Supreme Court to rescind the contract.
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The cheap piece of equipment that could have prevented the Dreamworld accident

The cheap piece of equipment that could have prevented the Dreamworld accident | 12 Business Marketing | Scoop.it
The Dreamworld​ tragedy has exposed the dark side of manufactured fun.
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