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Yogurberry faces legal action for alleged short-changing of workers

Yogurberry faces legal action for alleged short-changing of workers | 11business studies | Scoop.it
Four young Korean backpackers were allegedly paid as little as $8 an hour at a Yogurberry frozen yoghurt outlet in Sydney.
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Human Resources - Yogurberry 
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Kmart Australia's Bangladesh building checks started after collapse

Kmart Australia's Bangladesh building checks started after collapse | 11business studies | Scoop.it
Kmart's Australian boss says staff only started inspecting Bangladesh factories after building collapse.
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Winning with SMEs: Why big business is thinking small

Winning with SMEs: Why big business is thinking small | 11business studies | Scoop.it
As small business confidence and performance continues to rise, companies once again have set SMEs in their sights.
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SmartCompany Smart50 Awards 2012

SmartCompany Smart50 Awards 2012 | 11business studies | Scoop.it
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L.Long's insight:

 Smart50 Awards 2012, sponsored by WHK. The awards recognise and celebrate Australia's fastest-growing SMEs in 2011-12.

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Ability to fail quickly an important skill

Ability to fail quickly an important skill | 11business studies | Scoop.it
Know how to get out when your venture has been performing below expectations for too long.
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'It's akin to requiring someone's house keys': employers ask job seekers for Facebook passwords

'It's akin to requiring someone's house keys': employers ask job seekers for Facebook passwords | 11business studies | Scoop.it
When Justin Bassett interviewed for a new job, he expected the usual questions about experience and references. So he was astonished when the interviewer asked for something else: his Facebook username and password.
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How Google keeps its workers happy

How Google keeps its workers happy | 11business studies | Scoop.it
Google monitors its employees' wellbeing to a degree that can seem absurd to those who work outside.
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Marianne Naughton's curator insight, May 8, 2015 10:28 PM

Happy Workers @ Google ...

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Samsung Marketing Strategy & Marketing Campaigns | Marketing Week

Samsung Marketing Strategy & Marketing Campaigns | Marketing Week | 11business studies | Scoop.it
Up to date & archived news, opinion and in depth analysis of Samsung marketing campaigns, innovation & brand strategy.
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Fashionably fast the key to Zara success

Fashionably fast the key to Zara success | 11business studies | Scoop.it
Amid the pervading gloom in the retail sector, one fashion chain is so dazzlingly successful its founder has overtaken Warren Buffett as the third-richest man in the world.
L.Long's insight:

interdependence of business functions

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The Marketing Mix and 4 Ps - Marketing Skills Training from MindTools.com

The Marketing Mix and 4 Ps - Marketing Skills Training from MindTools.com | 11business studies | Scoop.it
The marketing mix (often called the 4Ps) is one of the best known of all marketing models. Find out how to use the marketing mix to get the right product, place, price and promotion in your business.
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www.smh.com.au - Try this for size: your Herald is changing with the times

L.Long's insight:

Business Influences

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Traditional Marketing strategies you can't afford to ignore -

Traditional Marketing strategies you can't afford to ignore - | 11business studies | Scoop.it
th your existing and potential customers, in order to promote your products or services. It differs to media advertising in that it enables you to target significant people whilst also delivering a personalised message.

In the past, flyers and brochures were used in order to make direct contact with local consumers, as well as with B2B business clients. This approach can still be extremely useful and effective, particularly if you are operating a small business. This type of traditional marketing offers a personal touch that your clients may appreciate.

Business Cards:

Some business owners may think that business cards are no longer important because most contact being made online these days. However, business cards provide tangible information for your clients and potential clients.

They are particularly useful when used as a method of business promotion at various networking events. Business cards are used in order for business owners to introduce themselves to other business clients in a sophisticated manner.

Having a business card creates a connection with a client whilst also enabling your potential client to easily remember meeting you.

The online version of a business card is LinkedIn. The purpose of LinkedIn is to help people network professionally. The site is a business-focused social networking platform that allows you to to find other business associates, clients, and colleagues.

Press Releases:

The purpose of a press release is to introduce new products or services to the market, or to announce upcoming events that may be of interest to your audience.

Although the digital age has seen the decline of traditional press releases, this method can still be used effectively today, and even small online businesses can make use of this strategy in order to market their products and services to their local market. Nowadays, press releases are also published online as well as offline.

Word of Mouth:

Word of mouth is one of the most effective traditional marketing methods that is used by businesses and is still very effective within the present marketing system. When a business receives promotion through word of mouth, it means that their current audience is satisfied with their level of service and they enjoy providing the business with good feedback. This reflects very positively on the business itself while also helping to build their profile.

With word of mouth, it is important to incorporate your other methods of marketing, as well as ensuring the word of mouth is relevant. The word of mouth should be interesting and unique to your brand, for example, you could make use of a unique buzzword or hashtag that gets people talking about your brand.
How can traditional marketing be combined with digital marketing?

Combining both methods to increase brand awareness is important. For example, if you have an in-store promotions day with brochures available containing information about your business this could entice a new audience.

Another method you could also use to entice new customers is holding a competition offline with one of the entry requirements being for them to sign up to with their email address. Once you have these email addresses, you can then add these people to your database. This results in new audience members on your database and a successful offline campaign that has been combined with online marketing.

Via The Fish Firm
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Jeremy Barton's curator insight, November 3, 2015 12:46 AM

Just goes to show that there is nothing wrong with tradition.

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Only 30 per cent of SMEs use social media

Only 30 per cent of SMEs use social media | 11business studies | Scoop.it
Small businesses are curbing their investment in social media, despite the growing appeal of sites such as Twitter and Facebook.
L.Long's insight:

Use of social media in gaining competitive advantage

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Google targets Australian SMEs, but Asia-Pac boss says too many still don’t understand online

Google targets Australian SMEs, but Asia-Pac boss says too many still don’t understand online | 11business studies | Scoop.it
The Asia-Pacific president of Google Karim Temsamani says small businesses are becoming crucial to revenue for companies like Google, but many still don’t understand the benefits of being online
L.Long's insight:

Striving for competitive advantage

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Change is workers' only certainty

Change is workers' only certainty | 11business studies | Scoop.it
The shape of our economy is always changing, but lately the pace of change seems to have got a lot faster. Some industries are expanding, while others contract.
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Strike to disrupt uni's first week

Strike to disrupt uni's first week | 11business studies | Scoop.it
Staff at the University of Sydney hope picket lines at the major gates will grind the campus to a halt on Thursday, as they ramp up pressure on university administration over pay and conditions.
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Like it or not, Facebook posts could cost your job

Like it or not, Facebook posts could cost your job | 11business studies | Scoop.it
Recent cases cast light on what warrants fair dismissal and what is still 'private'.
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Why everyone hates HR

Why everyone hates HR | 11business studies | Scoop.it
Everyone hates HR. Whether it's about incompetence or the way they create paperwork and bureaucracy, HR is always being slated by everyone. But is HR to blame? And how do we fix it?
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McDonald's finds loose change nice little earner

McDonald's finds loose change nice little earner | 11business studies | Scoop.it
Thrifty consumers with an eye for a bargain have bolstered local earnings for McDonald's.
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Marketing mix (Price, Place, Promotion, Product) Marketing mix business studies and business english | The Times 100

Marketing mix (Price, Place, Promotion, Product) Marketing mix business studies and business english | The Times 100 | 11business studies | Scoop.it
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More boom for your buck

More boom for your buck | 11business studies | Scoop.it
With a little know-how, you could slash your marketing spend in 2013 with a few simple tweaks.
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Woolies hits the pokies jackpot

Woolies hits the pokies jackpot | 11business studies | Scoop.it
Woolworths, Australia's biggest owner of poker machines, has hit a multimillion-dollar jackpot thanks to a decision by the previous Victorian government to overhaul the way pokies are operated.
L.Long's insight:

Influences

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