The Disadvantages of an Everyday Low Pricing Strategy | 1 | Scoop.it

Product pricing is an important element of a marketing strategy. The concept of “everyday low pricing” means that your company consistently tries to be the provider with the lowest price in the marketplace for a good or service, based on surveys of competitors’ pricing. Having the lowest price can be advantageous to your marketing effort, but the strategy also has several disadvantages.


Via PricingNews