Any web business desiring to have somebody else do their site optimization has to be mindful of the reputation of any SEO company they choose. Unfortunately, it is not a smart move to merely listen to how great they make themselves sound. There is a lot riding on who you eventually give your money to, and that is a pretty sobering thought. You need to know what to keep in mind to ensure that you're going for a company that won't hurt your site's reputation. That is the subject of today's article, and you really should read it.