Stephen Monaco wrote this insightful post for Spiral 16 about the Millennials -
"It’s imperative for media companies, marketing firms, content producers, advertisers, and brand managers alike to collect, filter and analyze “big data” to gain insightful knowledge to develop an understanding of Millennials’ sentiments, perceptions, and behavior.
Here's what caught my attention:
Transfer of Power
**YouTube was founded as an Internet channel in 2005 and acquired by Google in November 2006, so the genie has been out of the bottle for years now.
**Giant media companies are truly in danger that millennials may completely ignore their traditional program offerings in favor of more relevant content created by other millennials, or by innovative new companies who are more in tune with what this demographic finds interesting.
**Young Americans in high school and college are bringing about a transfer of power, shifting control within the industry of mass media by creating their own content.
Read full article: [http://bit.ly/vinGaf]