Content marketing resources.

Created by marketers, for marketers.

The Content Strategy & Marketing Course | Julia McCoy

Julia will take you through personal mentorship and offers you 80+ lessons on the topic. Special offer: Get a free, signed copy of Julia’s bestseller, Practical Content Strategy & Marketing. Email via with the headline Scoopit Free Book and send your address.

eBook – Why content marketing works, and… why it doesn’t

The complete guide to understand what will make you succeed or fail at content marketing, and 8 steps to beat the content marketing paradox.

Beyond excel: modernize your content marketing

Excel is not sufficient for strategic content marketing. In this post, we explain why you should consider automation to modernize your content marketing.

eBook – How to design a content strategy that generates leads from day one

With the right methodology, you can design a content marketing strategy that will not just help you build the right audience but drive conversions from the very beginning.

eBook – All content should convert: build your content marketing machine

A good content strategy is one key success factor for lead generation, but it’s only the 1st step of the process. Get our eBook and let us walk you through the different steps of building an effective, high-converting content marketing machine.

How to assemble a killer content team

Content marketing is effective, and increasingly more effective than advertising. If you need advice on how to assemble a killer content team, you should read this post!

The complete guide to optimizing the content marketing lifecycle

Content Marketing has become critical for marketers. Learn how to optimize the Content Marketing Lifecycle to make your content marketing successful.

How to strategize your content marketing for success

To succeed, marketers must optimize every phase of the content marketing lifecycle, starting with strategy. Learn how to strategize your content for success

All content should convert: how to align content marketing and lead generation

All types of content should convert. Discover some techniques to make content marketing and lead generation work together.

Content marketing automation: the age of artificial intelligence

Content marketing automation can now bring marketers not just essential time saving benefits but also actionable insights and recommendations. Learn how.

Reinventing content marketing automation

Are you leveraging content marketing automation the best possible way? Find out how you can not just work faster but more importantly work faster.

How to grow traffic and leads with content marketing

An actionable webinar with to help you increase your content marketing ROI

Are you doing content marketing… or are you creating content for content’s sake?

Creating quality content that converts can be a challenge for B2B marketers. In order to increase ROI, marketers must understand the difference between content marketing vs content creation.

How good are you at content marketing?

5 minutes to find out how your content strategy stacks up against best practices!

Plan your content marketing to set you up for success

Most content marketing efforts fail due to a lack of planning. Learn how to plan your content marketing strategy for success.

ROI or RIP: the lean content marketing handbook for SMBs

A complete guide to help you scale your content marketing strategy with limited budget and resources

eBook – How to generate leads through content marketing

A guide to convince you that content marketing is vital to generate leads, helps you find the right format and measure the results of you efforts, and more.