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Measuring the ROI of content marketing has never been an easy task, yet it’s vital to identify what works, what doesn’t, and therefore improve.
In order to succeed with content marketing, you need to measure the effectiveness of your efforts. Learn how to analyze your content to generate maximum ROI
A comparative guide to measuring the impact of content marketing on lead generation with different tools.
A guide to convince you that content marketing is vital to generate leads, helps you find the right format and measure the results of you efforts, and more.
A simple content marketing analytics framework to get more ROI by classifying content by lead conversion rates versus traffic.