Content marketing resources

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eBook – How to create killer content with data-driven insights

Want to create that stands out and produce better results, faster? You need to embrace content intelligence and we wrote an actionable guide to help you get started.

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eBook – 6 ways to skyrocket your ROI with content marketing automation

Content marketing automation is your best bet because it helps you work faster and more efficiently throughout the various stages of content marketing. To go even further, it helps you find improvement opportunities in a few clicks.

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eBook – The 5 crucial steps to measure content performance

Measuring the ROI of content marketing has never been an easy task, yet it’s vital to identify what works, what doesn’t, and therefore improve.

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Beyond excel: modernize your content marketing

Excel is not sufficient for strategic content marketing. In this post, we explain why you should consider automation to modernize your content marketing.

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All content should convert: how to align content marketing and lead generation

All types of content should convert. Discover some techniques to make content marketing and lead generation work together.

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How to assemble a killer content team

Content marketing is effective, and increasingly more effective than advertising. If you need advice on how to assemble a killer content team, you should read this post!

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eBook – All content should convert: build your content marketing machine

A good content strategy is one key success factor for lead generation, but it’s only the 1st step of the process. Get our eBook and let us walk you through the different steps of building an effective, high-converting content marketing machine.

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eBook – How to design a content strategy that generates leads from day one

With the right methodology, you can design a content marketing strategy that will not just help you build the right audience but drive conversions from the very beginning.

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The complete guide to optimizing the content marketing lifecycle

Content Marketing has become critical for marketers. Learn how to optimize the Content Marketing Lifecycle to make your content marketing successful.

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How to strategize your content marketing for success

To succeed, marketers must optimize every phase of the content marketing lifecycle, starting with strategy. Learn how to strategize your content for success

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Quantity vs quality: why a balance is key to content marketing success

It can be difficult to consistently create high-quality content. Learn how to find the right balance between content quantity vs quality for your strategy.

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What format should I focus on? eBooks, white papers, blog posts?

Is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month through a white paper or eBook?

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Content curation: your best bet if you’re looking to save time and money

Content curation should be a daily habit for all marketers! Let me dig down into the benefits you’ll enjoy if you start curating content – and curate the sources to prove all of those benefits.

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The #1 step you need to take to maximize your content reach

Creating impactful content is good but it’s not enough. Learn how to maximize your content reach & leverage your organic distribution to its full potential.

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A simple guide to promote your content in 2016

Creating content is important, yet it’s not enough to succeed on its own. Learn how to promote your content in phase 4 of the content marketing lifecycle.

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How to analyze your content to generate maximum content marketing ROI

In order to succeed with content marketing, you need to measure the effectiveness of your efforts. Learn how to analyze your content to generate maximum ROI

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Get your content to generate 2-3x more results by using organic content amplification

Find out how to get your content to generate 2-3x more results by using organic content amplification.

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10 techniques to successfully amplify your content marketing

If you want to generate better results, you have to do more than just produce content. Learn how to amplify your content to maximize distribution and impact

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How technology will shape the future of content marketing

Why and how technology will help marketers become smarter, faster and stronger.

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eBook – Why content marketing works, and… why it doesn’t

The complete guide to understand what will make you succeed or fail at content marketing, and 8 steps to beat the content marketing paradox.

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Content marketing automation: the age of artificial intelligence

Content marketing automation can now bring marketers not just essential time saving benefits but also actionable insights and recommendations. Learn how.

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eBook – The complete 2017 content marketing toolkit

If you’re still working on your marketing wish list, it’s not too late to select the best tools. In this eBook, check out our hand-picked software recommendations and start 2017 ahead of the pack.

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How much money are you wasting on paid content promotion?

How do you get more traffic from content marketing? Here are some tricks to avoid wasting money on paid promotion.

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How to write good blog posts for your audience and SEO

Step-by-step methodology to write good blog posts your audience will love that will rank for SEO

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Reinventing content marketing automation

Are you leveraging content marketing automation the best possible way? Find out how you can not just work faster but more importantly work faster.

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Producing great content for your blog at scale

After strategizing and planning your content, it’s time for phase 3 of the content marketing lifecycle. Learn how to produce great content for your blog.

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eBook – What is curated content? (hint) It’s not social sharing

Everything you need to know about the different types of curation and their benefits for your marketing strategy.

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How to grow traffic and leads with content marketing

An actionable webinar with to help you increase your content marketing ROI

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eBook – Content hubs are here

Content Hubs Are Here, a free eBook authored by content marketing specialist Barry Feldman, delivers an in-depth look at how B2C and B2B marketers are raising their game while curtailing costs.

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How can I measure my content marketing effectiveness?

A comparative guide to measuring the impact of content marketing on lead generation with different tools.